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ICCA CEO, Martin Sirk, Kicks Off IT&CM China 2012 Opening as Keynote Speaker


 

Industry veteran Mr. Martin Sirk, the CEO of ICCA (International Congress and Conventions Association) based in the Netherlands, will deliver the Keynote Address - China’s Century: Fulfilling its Destiny as a Mega Meetings Destination - at the opening ceremony of IT&CM China 2012. More than 2,000 delegates are expected at the three-day event. 

Mr. Sirk, who has more than 20 years of industry experience and who has been the CEO of ICCA since July 2002, will draw on his vast experience to talk about the critical role of international meetings in a country’s development, and why it is yet to be properly understood by policymakers. The presentation will also explore how China can become one of the top global meetings destinations. 

With the rapid growth of the China MICE market and the global attention it has been grabbing, this year’s IT&CM China seminar sessions have been designed to address this growing interest and educate participants on the important trends. 

The eight seminar sessions this year will cover:-

  • Seminar 1A: How to Organise a Successful China Outbound MICE Trip

Mr. Li Zhuyuan, General Manager of CITS International MICE, China, and Mr. Chundo Yang, Head of Marketing, Jeju Convention & Visitors Bureau, Korea, will present a case study on how CITS put together an outbound MICE trip to Jeju. The speakers will share the learning achieved as a result of organising the trip. 

  • Seminar 1B: Global Meetings Procurement and China

In this session, Ms. Gerilyn Horan, Director, Global Market Development of HelmsBriscoe, based in the U.S, will share her insights on how globalisation has resulted in significant changes in meetings procurement. The session will also talk about how buyers and suppliers can work together to achieve success in a rapidly changing global environment. 

  • Seminar 2: Innovation in Meetings Payment Solutions

With the frequency and size of meetings in China on the rise, it is important for meeting planners to learn how to manage successful events. The speaker for this seminar is Ms. Rennis Li, Vice President, Global Commercial Products, Asia-Pacific/Middle East/Africa of MasterCard, Hong Kong.  

  • Seminar 3: Strategic Meetings Management (SMM)

Learn about visibility in meetings spend, control on expenditure, improving supplier relationships, the financial and security risks in organising overseas meeting, and more, from Ms. Lisa Hopkins, Managing Director, Asia Pacific of BCD Meetings & Incentives, Singapore. 

  • Seminar 4A: Training and Retaining MICE Staff

Ms. Alicia Yao, Vice Chairman, Site China Chapter and Ms. Henrietta Ho, EAM, Marketing of Hyatt on the Bund, China, will address the challenges faced by companies in finding the right staff, training them well and turning them into loyal employees. 

  • Seminar 4B: How International Associations Make their Meeting Decisions

Keynote speaker Mr. Martin Sirk shares his knowledge and expertise on how a complex decision-making process can be broken down into simple categories, thus enabling decision-makers to formulate successful strategies. 

  • Seminar 5: Mobile Technology and the Impact on the Events Industry

Mr. Gu Xuebin, Managing Director of Info Salons China, China, and Ms. Alina Chow, Business Development Manager of Crowdcomms, Singapore, will address the power of mobile technology and how it can be used to innovate and grow businesses. 

  • Seminar 6: Fundamentals of Selecting a DMC or PCO

Ms. Alicia Yao addresses audiences again, with Ms. Jennifer Gao, Vice President, Head of North/Northeast China, Citi Shared Services, Citi Bank (China). They will talk about the ABCs of what a company needs to know when choosing a partner to help organise an event inside or outside China.

To enhance the experience for participants from China, the keynote address and seminar sessions will be conducted in English, with simultaneous translation in Mandarin. 

This year, IT&CM China is once again collaborating with the Shanghai Municipal Tourism Administration (SMTA) to be part of the Shanghai Business Events Week (SBEW) from 16 to 20 April 2012. IT&CM China 2012 joins other leading events such as SMTA’s China (Shanghai) International Meetings & Conferences Forum, ICCA’s Association Database Workshop, the IMEX-MPI–MCI Future Leaders Forum and the TTG China Travel Awards during this week of MICE activities in Shanghai. 

IT&CM China 2012 includes two certification courses which are part of SBEW:- 

(i) Fundamentals of Business Travel ManagementTM Course – Associate Level

TTG Asia Media has partnered GBTA to bring this internationally recognised course to IT&CM China. This 1.5 day-course and exam focuses on the basics of business travel management, with course content tailored to the Asia-Pacific business travel industry. 

(ii) Association Professionals Competencies PAE Course NEW

A higher education programme designed to equip participants with the skills necessary to excel in the workplace, this course is especially for personnel working in societies and associations. It is organised in partnership with the Canadian Society of Association Executives (CSAE) and Australasian Society of Association Executives (AuSAE). This intensive workshop culminates in the sought-after Professional Association Executive certification and is available in China ONLY through IT&CM China. 

Visit www.itcmchina.com for more details on the seminar sessions, speaker profiles and certification courses.

 

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UNWTO announces winners of the first UNWTO Award for Lifetime Achievement
UNWTO announces winners of the first UNWTO Award for Lifetime Achievement

The Chairman of the China National Tourism Administration (CNTA), Mr. Shao Qiwei, and the founder of the international hotel chain Meliá Hotels, Mr. Gabriel Escarrer Juliá, have been nam (14/11/2012)
UNWTO opens two new Sustainable Tourism Observatories in China
UNWTO opens two new Sustainable Tourism Observatories in China

The Kanas Lake Nature Reserve in the extreme north-west of China and the city of Chengdu, one of Chinas most populous cities, are the locations of two new UNWTO Sustainable Tourism Observatories (20/10/2012)
Ice World Welcomes Over 176,000 Visitors at Venetian Macao
Ice World Welcomes Over 176,000 Visitors at Venetian Macao

Ice carving exhibition an iconic tourist attraction in Macao (26/09/2012)
The best of Guangxi’s tourism to be unveiled at China Guilin International Tourism Expo (CGITE) 20
The best of Guangxi’s tourism to be unveiled at China Guilin International Tourism Expo (CGITE) 20

To be held at the Guilin International Conference & Exhibition Centre, CGITE 2012 is projected to attract some 820 exhibitors comprising National Tourist Organizations, travel agencies, airlines and h (23/08/2012)
IT&CM China , The Incentive Travel & Conventions, Meetings in China
IT&CM China , The Incentive Travel & Conventions, Meetings in China

For the sixth year, IT&CM China became the major event for the MICE and Business Travel in China. (17/08/2012)
The ninth presentation of Beijing International Tourism Expo 'BITE'.
The ninth presentation of Beijing International Tourism Expo "BITE".

The ninth presentation of Beijing International Tourism Expo, popularly known as BITE concluded on a high note after a three day showcase from June 15 – 17. (05/07/2012)
Successful IT&CM China 2012 Attracts Early Bird Registration For Next Year’s Event
Successful IT&CM China 2012 Attracts Early Bird Registration For Next Year’s Event

International and Chinese delegates confident of achieving their business objectives (31/05/2012)
Increase In Visitors At China’s Leading Outbound Travel Exhibition 'COTTM'
Increase In Visitors At China’s Leading Outbound Travel Exhibition "COTTM"

COTTM), held place last month in Beijing, saw an astounding 275 exhibitors from 60 different countries (15/05/2012)
Mövenpick Hotels & Resorts perfectly positioned for China success.
Mövenpick Hotels & Resorts perfectly positioned for China success.

The international hotel company of Swiss heritage ready to expand into China. (30/04/2012)
Keynote Session by ICCA CEO, Martin Sirk, Proves Huge Draw For IT&CM China 2012 Delegates
Keynote Session by ICCA CEO, Martin Sirk, Proves Huge Draw For IT&CM China 2012 Delegates

Seller-Meet-Buyer (SMB) Appointment Scheduling Session gears participants for the business days ahead (18/04/2012)
IT&CM China 2012 Prepares to Wow Attendees With Opening Ceremony Extravaganza
IT&CM China 2012 Prepares to Wow Attendees With Opening Ceremony Extravaganza

Pre-event social and networking activities kick-off the show’s sixth installment (17/04/2012)
ICCA CEO, Martin Sirk, Kicks Off IT&CM China 2012 Opening as Keynote Speaker
ICCA CEO, Martin Sirk, Kicks Off IT&CM China 2012 Opening as Keynote Speaker

MICE industry experts cover hot topics in eight seminar sessions at the three-day event (20/03/2012)
Fully Sold IT&CM China 2012 Presents A 30% Larger Showcase With Fresh Procurement Opportunities
Fully Sold IT&CM China 2012 Presents A 30% Larger Showcase With Fresh Procurement Opportunities

Event to also deliver high in educational and networking content made possible by influential strategic alliances (21/02/2012)
Fully Sold IT&CM China 2012 Presents A 30% Larger Showcase With the participation of Government of D
Fully Sold IT&CM China 2012 Presents A 30% Larger Showcase With the participation of Government of D

Event to also deliver high in educational and networking content made possible by influential strategic alliances (16/02/2012)

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The articles which appeared in Islamic Tourism magazine

FINDING THE HEART OF CHINA

  Issue 71

IT&CM China The Incentive Travel & Conventions, Meetings China 17- 19 April 2012 Shanghai – China

  Issue 71

The Incentive Travel & Conventions Meetings (IT&CM China - Shanghai)

  Issue 62

SHANGHAI EXPO AND BEYOND

  Issue 53

Beijing Silk Market

  Issue 42

Beijing Medical

  Issue 41

Hong Kong
Live it, love it
  Issue 38

Beijing International Tourism Exhibition

  Issue 37

The exhibition of conference tourism in Hong Kong

  Issue 37

Shangri-La: Take 3
The hidden paradise
  Issue 33

Shanghai
A city looking for the future
  Issue 32

International Dunhuang Project
Uniting the Treasures of the Silk Route Online
  Issue 31

Advert
Beijing International Tourism Expo 2007
  Issue 27

Beijing's
Impossible dream-come-true
  Issue 27

Hong Kong
An 'English Town' in China?
  Issue 27

The Myth of the Island of Hong Kong

  Issue 26

CBITM 2006
China International Business & Incentive Travel Mart 2006
  Issue 25

BITE 2006
Beijing International Tourism Exhibition
  Issue 25

Avert
China
  Issue 23

China
Between Qingdao and Beijing
  Issue 23

Avert
BITE
  Issue 22

Beijing and The Great Wall
of China
  Issue 22

Xiyuan Beijing
Hotel adapte to muslim needs
  Issue 20

Beijing International
Tourism Exhibition
  Issue 19

Qingdao International tourism exhibition 2005

  Issue 19




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