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Mövenpick Hotels & Resorts perfectly positioned for China success.


 

A Chinese name and logo, a new Shanghai executive team, a website in Mandarin, three new hotels under development and a record number of Chinese consumers embracing Swiss products are paving the way for success in China for Mövenpick Hotels & Resorts. 

In China Mövenpick will be known as Rui Xiang (瑞享), which means “brings you enjoyment and luck with Swiss quality”. This name and logo were created in collaboration with brand specialists Interbrand and developed following extensive customer research in Hong Kong, Shanghai, Beijing and Guangzhou. 

However, the new name is just one aspect of the upmarket Swiss hospitality company’s Chinese preparations. A Mandarin website has been launched to enable easy access to Mövenpick Hotels & Resorts for Chinese speaking guests and a Vice President Development, Sunny Li, has been appointed to steer further expansion in China. The new Shanghai office for Mövenpick Hotels & Resorts has also appointed a Director of Global Sales and a Director of Technical Systems Services. 

Already Mövenpick Hotels & Resorts has three projects under development in China: the 300-room Mövenpick Hotel Jiading, Shanghai, the 380-room Mövenpick Resort & Spa, Phoenix Island, Sanya, both opening next year and the Mövenpick Hotel & State Guest House Chifeng, Inner Mongolia, opening in 2015. 

The company’s Chinese expansion has been accompanied by increasing interest in Swiss quality products with the non-profit organisation Swiss Center Shanghai (SCS) reporting that exports to China and Hong Kong from Switzerland increased by 19% last year. 

This trend is in line with an increasing number of Chinese investors approaching Mövenpick Hotels & Resorts about possible future projects. 

“Large cities in China are saturated with hotel brands and many Chinese investors are discovering we offer a Swiss breath of fresh air,” said President and CEO of Mövenpick Hotels & Resorts, Jean Gabriel Pérès. 

“Our brand underlines Swiss values of reliability and quality, but we also offer a warm and human approach which is refreshing to investors who may want a personable alternative to anonymous huge multi-national companies.” 

Managing director of SCS, Nicolas Musy, said Switzerland’s high living standards and quality products and services were irresistible lifestyle choices to aspirational Chinese. 

“With quality positioning and fast development, Mövenpick Hotels & Resorts has the opportunity to capitalise on the excellent Swiss image and become very successful in China,” he said.

 

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UNWTO announces winners of the first UNWTO Award for Lifetime Achievement
UNWTO announces winners of the first UNWTO Award for Lifetime Achievement

The Chairman of the China National Tourism Administration (CNTA), Mr. Shao Qiwei, and the founder of the international hotel chain Meliá Hotels, Mr. Gabriel Escarrer Juliá, have been nam (14/11/2012)
UNWTO opens two new Sustainable Tourism Observatories in China
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The Kanas Lake Nature Reserve in the extreme north-west of China and the city of Chengdu, one of Chinas most populous cities, are the locations of two new UNWTO Sustainable Tourism Observatories (20/10/2012)
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Ice carving exhibition an iconic tourist attraction in Macao (26/09/2012)
The best of Guangxi’s tourism to be unveiled at China Guilin International Tourism Expo (CGITE) 20
The best of Guangxi’s tourism to be unveiled at China Guilin International Tourism Expo (CGITE) 20

To be held at the Guilin International Conference & Exhibition Centre, CGITE 2012 is projected to attract some 820 exhibitors comprising National Tourist Organizations, travel agencies, airlines and h (23/08/2012)
IT&CM China , The Incentive Travel & Conventions, Meetings in China
IT&CM China , The Incentive Travel & Conventions, Meetings in China

For the sixth year, IT&CM China became the major event for the MICE and Business Travel in China. (17/08/2012)
The ninth presentation of Beijing International Tourism Expo 'BITE'.
The ninth presentation of Beijing International Tourism Expo "BITE".

The ninth presentation of Beijing International Tourism Expo, popularly known as BITE concluded on a high note after a three day showcase from June 15 – 17. (05/07/2012)
Successful IT&CM China 2012 Attracts Early Bird Registration For Next Year’s Event
Successful IT&CM China 2012 Attracts Early Bird Registration For Next Year’s Event

International and Chinese delegates confident of achieving their business objectives (31/05/2012)
Increase In Visitors At China’s Leading Outbound Travel Exhibition 'COTTM'
Increase In Visitors At China’s Leading Outbound Travel Exhibition "COTTM"

COTTM), held place last month in Beijing, saw an astounding 275 exhibitors from 60 different countries (15/05/2012)
Mövenpick Hotels & Resorts perfectly positioned for China success.
Mövenpick Hotels & Resorts perfectly positioned for China success.

The international hotel company of Swiss heritage ready to expand into China. (30/04/2012)
Keynote Session by ICCA CEO, Martin Sirk, Proves Huge Draw For IT&CM China 2012 Delegates
Keynote Session by ICCA CEO, Martin Sirk, Proves Huge Draw For IT&CM China 2012 Delegates

Seller-Meet-Buyer (SMB) Appointment Scheduling Session gears participants for the business days ahead (18/04/2012)
IT&CM China 2012 Prepares to Wow Attendees With Opening Ceremony Extravaganza
IT&CM China 2012 Prepares to Wow Attendees With Opening Ceremony Extravaganza

Pre-event social and networking activities kick-off the show’s sixth installment (17/04/2012)
ICCA CEO, Martin Sirk, Kicks Off IT&CM China 2012 Opening as Keynote Speaker
ICCA CEO, Martin Sirk, Kicks Off IT&CM China 2012 Opening as Keynote Speaker

MICE industry experts cover hot topics in eight seminar sessions at the three-day event (20/03/2012)
Fully Sold IT&CM China 2012 Presents A 30% Larger Showcase With Fresh Procurement Opportunities
Fully Sold IT&CM China 2012 Presents A 30% Larger Showcase With Fresh Procurement Opportunities

Event to also deliver high in educational and networking content made possible by influential strategic alliances (21/02/2012)
Fully Sold IT&CM China 2012 Presents A 30% Larger Showcase With the participation of Government of D
Fully Sold IT&CM China 2012 Presents A 30% Larger Showcase With the participation of Government of D

Event to also deliver high in educational and networking content made possible by influential strategic alliances (16/02/2012)

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The articles which appeared in Islamic Tourism magazine

FINDING THE HEART OF CHINA

  Issue 71

IT&CM China The Incentive Travel & Conventions, Meetings China 17- 19 April 2012 Shanghai – China

  Issue 71

The Incentive Travel & Conventions Meetings (IT&CM China - Shanghai)

  Issue 62

SHANGHAI EXPO AND BEYOND

  Issue 53

Beijing Silk Market

  Issue 42

Beijing Medical

  Issue 41

Hong Kong
Live it, love it
  Issue 38

Beijing International Tourism Exhibition

  Issue 37

The exhibition of conference tourism in Hong Kong

  Issue 37

Shangri-La: Take 3
The hidden paradise
  Issue 33

Shanghai
A city looking for the future
  Issue 32

International Dunhuang Project
Uniting the Treasures of the Silk Route Online
  Issue 31

Advert
Beijing International Tourism Expo 2007
  Issue 27

Beijing's
Impossible dream-come-true
  Issue 27

Hong Kong
An 'English Town' in China?
  Issue 27

The Myth of the Island of Hong Kong

  Issue 26

CBITM 2006
China International Business & Incentive Travel Mart 2006
  Issue 25

BITE 2006
Beijing International Tourism Exhibition
  Issue 25

Avert
China
  Issue 23

China
Between Qingdao and Beijing
  Issue 23

Avert
BITE
  Issue 22

Beijing and The Great Wall
of China
  Issue 22

Xiyuan Beijing
Hotel adapte to muslim needs
  Issue 20

Beijing International
Tourism Exhibition
  Issue 19

Qingdao International tourism exhibition 2005

  Issue 19




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