Home Click here to download the Media Kit
Reference: Français Español Deutsch    Online: عربي English
Country Profiles:
Afghanistan
Albania
Algeria
Azerbaijan
Bahrain
Bangladesh
Benin
Brunei
Burkina
Cameroon
Chad
Comoros
Cote d’Ivoire
Djibouti
Egypt
Emirates
Gabon
Gambia
Guinea
Guinea Bissau
Guyana
Indonesia
Iran
Iraq
Jordan
Kazakhstan
Kuwait
Kyrgyzstan
Lebanon
Libya
Malaysia
Maldives
Mali
Mauritania
Morocco
Mozambique
Niger
Nigeria
Oman
Pakistan
Palestine
Qatar
Saudi Arabia
Senegal
Sierra Leone
Somalia
Sudan
Suriname
Syria
Tajikistan
Togo
Tunisia
Turkey
Turkmenistan
Uganda
Uzbekistan
Yemen
Andorra
Angola
Antigua
Argentina
Armenia
Australia
Austria
Bahamas
Barbados
Belarus
Belgium
Belize
Bhutan
Bolivia
Bosnia
Botswana
Brazil
Bulgaria
Burundi
Cambodia
Canada
Cape Verde
Central Africa
Chile
China
Colombia
Congo
Congo Democ.
Costa Rica
Croatia
Cuba
Cyprus
Czech
Denmark
Dominica
Dominican Rep.
Ecuador
El Salvador
Eq. Guinea
Eritrea
Estonia
Ethiopia
Fiji
Finland
France
Georgia
Germany
Greece
Grenada
Guatemala
Haiti
Honduras
Hungary
Iceland
India
Ireland
Italy
Jamaica
Japan
Kenya
Kiribati
Laos
Latvia
Lesotho
Liberia
Liechtenstein
Lithuania
Luxembourg
Macedonia
Madagascar
Malawi
Malta
Marshall
Mauritius
Mexico
Micronesia
Moldova
Monaco
Mongolia
Myanmar
Namibia
Nauru
Nepal
Netherlands
New Guinea
New Zealand
Nicaragua
North Korea
Norway
Palau
Panama
Paraguay
Peru
Philippines
Poland
Portugal
Romania
Russia
Rwanda
Saint Kitts
Saint Lucia
Saint Vincent
Samoa
San Marino
Sao Tome
Serbia & Mon.
Seychelles
Singapore
Slovakia
Slovenia
Solomon
South Africa
South Korea
Spain
Sri Lanka
Swaziland
Sweden
Switzerland
Tanzania
Thailand
Timor-Leste
Tonga
Trinidad
Tuvalu
Taiwan
Ukraine
UK
Uruguay
USA
Vanuatu
Vatican
Venezuela
Viet Nam
Zambia
Zimbabwe
Ghana

ASEAN Spells Out its Tourism Priorities Ahead of 2015


 

ASEAN Secretary-General Dr Surin Pitsuwan and the ASEAN Tourism Ministers have endorsed the plan, which includes a swathe of initiatives such as the creation of a new website and digital promotional campaigns targeting the mass markets of China and India. ASEAN will also go for niche markets such as experiential, creative, adventure, business, senior, and long stay visitors. Further, there will be special promotions for the cruise market.

"Our strategy is designed to help build global recognition of Southeast Asia as a competitive, world-class tourism destination," said Dr Surin. "Our focus is on drawing visitors to the region and encouraging them to visit more than one country. As each has its own own unique attractions, we will capitalize on the sophisticated marketing capacity and resources of our individual national tourism organizations to spread the word."

The ASEAN Tourism Strategic Plan 2011-2015 is the foundation of the ASEAN Tourism Marketing Strategy (ATMS) 2012-2015, adopted by ASEAN Tourism Ministers in January 2012. It is the plan with which ASEAN national tourism organisations (NTOs) seek to achieve the objectives of 2015 and maintain double digit tourism growth, an ASEAN hallmark for much of the last 14 years.

ASEAN destinations attracted 81.2 million visitors in 2011, an average increase of a million visitors each year for the last two decades. Three out of four visitors to ASEAN come from Asia; 46.5% from within ASEAN and 27.6% from other Asian markets. According to ASEAN NTOs, Europe is the next largest group of visitors to ASEAN at 12.2%, followed by Oceania (including Australia and New Zealand) at 5.3%, and the Americas at 4.4%.

Niche and mass market promotions will go hand in hand. ASEAN Tourism Marketing Working Group Chairperson, Mr Sansern Ngaorungsi, who is also Deputy Governor of the Tourism Authority of Thailand said: "While ASEAN's niche, tactical campaigns will target sectors such as adventure, experiential, business and long stay, and show the diversity of ASEAN, mass tourism demand for mainstream attractions is expected to keep growing and bring important economic benefits to ASEAN destinations."

One niche sector, cruise is being favoured by ASEAN because riverine and sea cruise ships usually visit more than one destination. To promote cruise ship activity in ASEAN, Singapore is organizing the "Cruise Shipping Asia Pacific 2012" forum on 17 September in Singapore.

Southeast Asia NTOs will also be emphasizing the grouping's marketing plan at the ASEAN Tourism Forum which will take place in Vientiane, Laos 17-24 January 2013. Over 1,600 delegates will include some 150 ASEAN tourism ministers and officials, 800 ASEAN exhibitors, 400 international buyers, 150 international and local media and 100 tourism trade visitors.

Back to main page
Sold-Out ASEAN Tourism Forum (ATF) 2013 TRAVEX Showcases More than 460 Booths
Sold-Out ASEAN Tourism Forum (ATF) 2013 TRAVEX Showcases More than 460 Booths

Over 1,000 exhibitors from across ASEAN have snapped up more than 460 booths at ATF TRAVEX 2013. This strong exhibitor line-up, which is 40% larger than the previous ATF TRAVEX showcase, represents a (12/12/2012)
Laos in Brief / Lao National Day, 2nd December 2012
Laos in Brief / Lao National Day, 2nd December 2012

The Peoples’ Democratic Republic of Laos is located in the center of Indochina, sharing borders with China , Myanmar, Thailand , Cambodia and Vietnam. (29/10/2012)
ASEAN Spells Out its Tourism Priorities Ahead of 2015
ASEAN Spells Out its Tourism Priorities Ahead of 2015

The countries of ASEAN are now implementing a clear road map to achieve the tourism objectives of the ASEAN Economic Community, due 2015. There will be a new 'ASEAN for ASEAN' campaign and special pro (16/08/2012)
ASEAN Tourism Forum (ATF) 2013 TRAVEX Goes To Vientiane, Lao PDR
ASEAN Tourism Forum (ATF) 2013 TRAVEX Goes To Vientiane, Lao PDR

Event reports high registration numbers from international buyers wanting to meet leading ASEAN exhibitors (06/05/2012)
ASEAN Tourism Forum (ATF) 2013, Laos
ASEAN Tourism Forum (ATF) 2013, Laos

ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as one tourist destination where Asian hospitality and cultural diversit (12/04/2012)
Welcome Message from Professor Dr Bosengkham Vongdara
Welcome Message from Professor Dr Bosengkham Vongdara

On behalf of the Lao People's Democratic Republic and the Host Committee of the 32nd ASEAN Tourism Forum (ATF), it is my greatest honour and pleasure to extend my warmest welcome (04/02/2012)

Showing 6 news articles
Back To Top

Laos

The news that published in Islamic Tourism Trade Media

    Show year 2012 (6)
    Show year 2011 (3)
    Show year 2010 (0)
    Show year 2009 (0)
    Show year 2008 (0)
    Show year 2007 (2)
    Show year 2006 (0)
    Show year 2005 (1)
    Show all (12)

The articles which appeared in Islamic Tourism magazine

LAOS TO GET BIG BOOST FROM ATF 2013

  Issue 72

Laos
The never-ending story of tourism
  Issue 18




Select Country News
Country:

Founded by Mr. A.S.Shakiry on 2011     -     Published by TCPH, London - U.K
TCPH Ltd
Islamic Tourism
Unit 2B, 2nd Floor
289 Cricklewood Broadway
London NW2 6NX, UK
ÇáÚæÏÉ Åáì ÇáÃÚáì
Copyright © A S Shakiry and TCPH Ltd.
Tel: +44 (0) 20 8452 5244
Fax: +44 (0) 20 8452 5388
post@islamictourism.com