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The second session of the “Know Your Niche to Grow Your Niche”


 

Following its launch last month, the Know Your Niche to Grow Your Niche workshop series continues today highlighting another growing tourism market “Incentive Tourism”.  Incentive Travel is one of the most lucrative niches worldwide, and Jordan offers a wide range of products and experiences that can appeal to many segments that are seeking rich and diverse experiential travel that also encompasses authenticity, deep-rooted history and rich culture. The workshop, which is being organized by the USAID Jordan Tourism Development Project in cooperation with the Jordan Tourism Board (JTB) and Jordan Inbound Tour Operators Association (JITOA), was opened by H.E. the Ministry of Tourism and Antiquities Secretary General. 

“It is our collaborative responsibility to promote and sell Jordan as world class incentive destination; we have world class sites, world class services and most importantly; world class people who can make this happen. And we are here to listen to world class experts on how we can converge all of these assets to promote and sell Jordan as a true world class incentive destination,” said H.E. Mr. Issa Gammoh, MoTA Secretary General.  In his speech he also addressed the tourism industry saying, “I wish you all a successful seminar, and may this be the beginning of a commitment towards sustainable tourism development in Jordan.”

“Jordan is not a newcomer to incentive travel. It has been a popular destination for incentive travel for over 20 years. Its success was thanks to the creative talent and professionalism of local destination management companies, the huge variety in venues both natural and man-made, and a developed infrastructure,” said H.E Munir Nassar, JITOA Chairman. 

“Facing the current economic trends worldwide, people are taking shorter vacations closer to home. Incentive tourism generates four times the revenue per guest compared to regular tourists. Jordan offers a unique product whether at the Dead Sea or in Petra for a different venue; whether a state of the art convention center or out door venues in various parts of the country. Accordingly, Jordan has an opportunity to excel as a non-manufactured destination and can offer first class services to guests and visitors in an ever changing world, ”said H.E. Senator Michael Nazzal, Chairman of the Federation of Tourism Associations. 

“More and more companies realize the" benefits" which can be found in incentive tourism. Many renowned companies use this method to reward their best employees, stimulate sales representatives and foster friendly relationships with key accounts," stated Mr. Samir Derbi, Chairman of the Jordan Society of Tourism and Travel Agents (JSTA).

“Incentive travel is a lucrative and growing market. According to a survey conducted by USA Today, 93% of award recipients prefer travel over other incentives,” said Mr. Ibrahim Osta, The USAID tourism Project Chief of Party. “This workshop will help the travel industry in Jordan to improve how they target this important niche market by gaining a better understanding of it and how they can customize their marketing message for it,” he added. 

International and local guest speakers from SITE, world’s leading authority on incentive travel, Emeco, a leading travel company in Egypt that works on incentive tourism among other niches, and Al-Hussein Convention Center/Hilton Jordan shared their expertise on the current trends and future outlook for incentive tourism, strategies to grow in this ever-competing environment, best practices for developing innovative and winning proposals and many more topics that will help in elevating a growth in this niche. Incentive travel refers to vacation travel organized by an employer as a way of rewarding and motivating employees. 

The “Know Your Niche” workshop series will continue over the upcoming four months covering other significant tourism niches such as, voluntourism, astro-tourism, religious tourism and family holidays.

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The magnificent landscape of Wadi Rum is a must-see for any visitor to Jordan
The magnificent landscape of Wadi Rum is a must-see for any visitor to Jordan

This is a stupendous, timeless place, virtually untouched by humanity and its destructive forces. Here, it is the weather and winds that have carved the imposing, towering skyscrapers, so elegantly de (03/03/2014)

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P.O. Box 841113 Amman 111180
Amman Jordan

Mobile : +962 785 557 778, Tel: +962 6 4618615,  Fax:+962 6 4618613, E-mail: itmamman@tcph.org



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The articles which appeared in Islamic Tourism magazine

Dead Sea

  Issue 70

Year long celebrations on 200th anniversary of Petra’s re-discovery

  Issue 69

Petra, The World wonder

  Issue 64

Two new Airbus A330-200 aircraft joined the Royal Jordanian fleet

  Issue 54

Prospects of sustainable tourism development in Petra by 2020

  Issue 47

Wadi Rum / Jordan

  Issue 45

Jerash
The Roman Conquest Re-visited
  Issue 38

People of the cave
a lesson to all generations
  Issue 37

Jordan
Promotion emphases religious tourism
  Issue 36

Karak
history and hospitality
  Issue 30

Advert
Kindi
  Issue 27

Exploring Jordan’s Ummayad Castles

  Issue 26

Advert
The regency palace - www.theregencyhotel.com
  Issue 24

Amman
Jordan's white-stone capital
  Issue 24

METTS 2006
AND BEYOND
  Issue 23

Advert
Jordan
  Issue 21

Advert
The Regency Palace
  Issue 21

Jordan's Wadi Rum
Echoes of the arab revolt
  Issue 21

Advert
The Middle East Travel & Tourism summit 2006
  Issue 21

IHF
International Hospitality Forum
  Issue 20

Dana
Astronomy night with Jupiter
  Issue 19

Global Village
in Amman
  Issue 18

Webex Internet Show
in Amman
  Issue 18

The Aqaba Authority
discusses tourism
  Issue 16

Aqaba
Opportunities without limits
  Issue 16

Aerial Archaeology
in Jordan
  Issue 14

Ajloun reserve
Green forests and pure airin Jordan
  Issue 13

Islamic Tourism participates
in The Second Regional Website and Internet Exhibition
  Issue 13

The Jerash Festival
for Culture and Art
  Issue 12

Islamic shrines
Jordan's Islamic shrines
  Issue 11

Tracing Islam
Tracing Islam in Jordan
  Issue 11

Jordan Economic Forum
Reconstrucition of Iraq - Investments in Jordan
  Issue 9

Health tourism
Spas with amazing healing properties
  Issue 8

News
The third international hospitality forum
  Issue 8

Jordan
The land of Prophets
  Issue 7

Amman
International hospitality forum
  Issue 5

Petra
A living museum of civilizations
  Issue 5

Islamic Mausoleums in Southern Jordan
Martyrs of the Battle of Mou'ta
  Issue 4

News
Jordanian Campaign to promote tourism in gulf states
  Issue 3




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