Most families are mainly interested in sunshine and beaches, but statistics show that this type of tourism has reached its peak. In relation to this, the Canary Islands have very attractive offers that combine the beach with complementary activities such as excursions, boat trips, nature routes or culture, gastronomy, leisure activities, etc.
The Canary Islands have the best balance between an exotic setting, thanks to their situation in the heart of the Atlantic Ocean, and the safety and security offered by the islands.
The length of flights is another important element when it comes to valuing a tourist destination. For many families, long-haul flights are a drawback, especially if they have young children, and in this respect tourists can get to the Canary Islands from the main markets in direct flights with both the main air companies and low cost companies in a maximum of four hours.
Safety is an essential requirement for family tourism. In general, it has been demonstrated that families try to avoid overcrowded and noisy places, and they look for safe areas in terms of crimes and terrorism; evidently, they take more precautions than other tourists. This is one of the strong points of the Canary Islands compared with other destinations which may offer a high degree of exoticism and impressive natural environments, but which represent a higher degree of risk in terms of safety issues such as crime or hygiene.
The Canary Islands fulfil expectations and guarantee satisfaction in reference to the biggest concern of all families: the safety of its members; this is a crucial factor when it comes to choosing any tourist destination, but even more so when we are talking about the family sector.
Good weather is another important consideration when it comes to choosing where to go on holiday, and again, even more so for families. Knowing that you are going to have good weather on your holiday is fundamental, and in this respect, the Canary Islands are at a great advantage thanks to the enviable climate all year round.
The chance to try out various leisure activities is another vital element for family tourism. In this respect, the range of activities available in the islands that can fulfil the demands of families is excellent. The children can do sporting activities or have a family trip to water parks or theme parks, zoos, ocean parks, fairgrounds, or animal farms.
The range of activities to do with cultural heritage in the Canary Islands is also of great importance to the family tourism sector, since many families often complement their stay with visits to museums and other similar tourist attractions.
But in addition, the Canary Islands offer activities that are exclusively designed for parents, such as wellness activities in a relaxing environment, which offer the opportunity to combine them with activities for children, where fun and education go hand in hand.
Last but not least, in the Canary Islands there is a remarkable selection and a high number of different types of accommodation, both in terms of hotels and non-hotels. The extensive range of apartments and apart-hotels represents a market that has already adapted itself for family tourism. The choice of hotels available is growing, especially in the class of four and five star hotels, and this is evidence of the tendency towards a higher level of quality in family tourism. |