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Emirates and Arsenal Agree New £150 Million Sponsorship Deal


 

Emirates, one of the world’s fastest growing international airlines, and Arsenal Football Club have today announced a new £150 million deal which grants the airline a five year extension to their shirt partnership with the Club until the end of the 2018/2019 season. 

As well as being one of the biggest deals ever struck in the game, the agreement, worth £30 million a year for five years, extends and deepens one of the strongest and most recognisable partnerships in sport.

"Arsenal’s strong appeal around the globe and ambitious approach to the game parallel our own approach to business, making them a valuable partner for our brand," said His Highness (HH) Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group. "We continue to see immeasurable value in our global sports sponsorships and our sponsorship with Arsenal is no different. The Club has been an important enabler of the growth of our business over the last decade and we are confident this will continue as part of our extended deal.

 “This partnership remains a perfect combination of two truly global brands. Through our global network and carefully selected sports sponsorships Emirates is able to unite and engage fans, and coupled with Arsenal’s world-wide fan following this makes for a strong match,” added HH Sheikh Ahmed.

 As part of the deal Arsenal’s home will continue to be known as Emirates Stadium up to 2028.

 The Emirates brand will also continue appearing on the front of Arsenal’s playing and training kits and the new agreement contains a number of marketing rights, which come into effect immediately, to ensure Emirates can engage with Arsenal fans in the UK and abroad. 

 "This is an exciting day for Arsenal Football Club and all our supporters," said Arsenal Chief Executive Ivan Gazidis.  "This agreement is a testimony to Arsenal’s approach and to the capabilities we have developed in recent years as well as the strength of our partnership with Emirates.

 “The original deal with Emirates was a key facilitator of our move from Highbury and this next phase of our relationship will be just as critical to keep us at the top of the game in England and Europe.

 “Emirates is the perfect partner for Arsenal and we are delighted to have agreed a new partnership. Emirates is a world class brand and by flying to over 120 destinations across six continents has a truly global reach. This reach will play an important role in our own ambitions to further extend the depth of our following around the world.  The fact this partnership will continue for many years to come underlines how much both organisations value and benefit from the relationship.”  

 The new agreement was formally concluded today at Emirates Stadium by Arsenal Chief Executive, Ivan Gazidis and Emirates Divisional Senior Vice President, Corporate Communications, Boutros Boutros. 

 As part of the partnership agreement the Arsenal soccer school in Dubai, which launched in 2010, will also continue. Since the school opened over 4000 youngsters have trained there and are often visited during the term by Arsenal’s first team players.

 Emirates first signed its sponsorship agreement with Arsenal in 2004, providing the airline with naming rights to the stadium until 2021 and a shirt sponsorship that began in the 2006/2007 season.

 Aside from European football club sponsorships, Emirates is also an Official Partner of the FIFA World Cup™, the Official Airline of a number of golf tournaments internationally and supports a range of high-profile horse racing, tennis, rugby, sailing and cricket events across the globe.

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Emirates and Arsenal Agree New £150 Million Sponsorship Deal
Emirates and Arsenal Agree New £150 Million Sponsorship Deal

Emirates to remain shirt sponsors of Arsenal to the end of 2018/2019 season (02/12/2012)
A Britain of Lakes, Lochs, Loughs And Tarns
A Britain of Lakes, Lochs, Loughs And Tarns

As I travel through Britain on many a hike or climb it can be very hard to not come across a body of water in some shape or form. Why even a National Park, the Lake District is named from bodies of wa (12/11/2012)
Tourism Ministers to debate barriers to travel
Tourism Ministers to debate barriers to travel

Reducing visa constraints, simplifying entry processes and developing policies that improve connectivity across borders are the topics on the agenda for the world’s Tourism Ministers as they meet (31/10/2012)
Great Britain Moves Closer to Valued Gulf Travellers
Great Britain Moves Closer to Valued Gulf Travellers

VisitBritain APMEA Regional Office Relocates to ‘Heart of GCC’ (26/10/2012)
Akbar Al Baker Stressed Airport Growth Was A Necessity Not An Option During
Akbar Al Baker Stressed Airport Growth Was A Necessity Not An Option During

Qatar Airways Chief Executive Officer Akbar Al Baker has called on the British government to urgently address capacity constraints at London Heathrow to avoid a ‘catastrophic situation’ for the co (18/10/2012)
Britain at the Heart of World Sport
Britain at the Heart of World Sport

UAE Boasts Unbreakable Tie with Britain’s Most Celebrated Game (14/10/2012)
Live like James Bond
Live like James Bond

To celebrate the release of Skyfall we explore Bond’s Britain. The UK is the home of James Bond and his creator, Ian Fleming, so where better to live like the world-famous spy? (10/10/2012)
Industry leaders gather to advise The Meetings Show UK
Industry leaders gather to advise The Meetings Show UK

The inaugural meetings of The Meetings Show UK Advisory Board and Education Panel – two independent groups of industry leaders brought together to strategically advise Centaur Exhibitions on the lau (26/09/2012)
UK’s ‘Nour Festival’ Features Contemporary Arab Arts and Culture
UK’s ‘Nour Festival’ Features Contemporary Arab Arts and Culture

Borough-wide celebration challenges perceptions of life in the Middle East and North Africa (19/09/2012)
London Becoming One of Most Accessible Cities Worldwide
London Becoming One of Most Accessible Cities Worldwide

Investments Ensure Major Attractions Accommodate All Visitors (04/09/2012)
There's more to London than sport, says Boris Becker
There's more to London than sport, says Boris Becker

Tennis legend Boris Becker urges Games spectators to make the most of their visit to London, regretting the many times that he played tennis over the years without ever getting chance to properly expl (12/08/2012)
Zara and the Royals’ Love of Horses
Zara and the Royals’ Love of Horses

When Britain’s equestrian eventing team were presented with their silver medals on Tuesday, it was a family affair for one of them. (04/08/2012)
ETOA Rates London’s Olympic Tourism Performance ‘Outstanding’
ETOA Rates London’s Olympic Tourism Performance ‘Outstanding’

Tom Jenkins, Executive Director of the European Tour Operators Association said: “It is important to emphasise how well London is doing compared with other Olympic Games, and what good news there is (28/07/2012)
One Day to Go Until London 2012 Olympics Kick Off on 27 July
One Day to Go Until London 2012 Olympics Kick Off on 27 July

Opening Ceremonies to Star Britain’s ‘Green and Pleasant’ Countryside (26/07/2012)
UK Tourism Expects Influx of ME Travellers Post-Olympics
UK Tourism Expects Influx of ME Travellers Post-Olympics

Array of Late Summer Deals Attract UAE Families After Games Time (15/07/2012)
Sports tours and museums in London
Sports tours and museums in London

Football, cricket, rugby, golf: name a sport and there\'s a good chance we Brits invented it, wrote the rules or are just plain obsessed by it. And if playing or watching your favourites isn\'t enough (09/07/2012)
Emirates’ Latest Route Takes Off – Across the River Thames
Emirates’ Latest Route Takes Off – Across the River Thames

Emirates Air Line becomes UK’s first urban cable car (03/07/2012)
Gulf Visitors to Follow Beckham’s Footsteps in Britain
Gulf Visitors to Follow Beckham’s Footsteps in Britain

App Upgrade Offers UAE Smartphone Users Easy Access to UK’s Top Hot Spots (03/07/2012)
The International & European Associations Congress, the seventh in the series, July 2012 at the ACC
The International & European Associations Congress, the seventh in the series, July 2012 at the ACC

Linda Pereira have been appointed the Chair of the International & European Associations Congress 2012 which takes place on 16 & 17 July in Liverpool, UK. (23/06/2012)
Great Britain Leads World of Style and Fashion
Great Britain Leads World of Style and Fashion

Arabs Keep Eyes on Avant Garde British Vogue (21/06/2012)
UAE Residents Celebrate Queen’s 60 Year Reign in Dubai and UK
UAE Residents Celebrate Queen’s 60 Year Reign in Dubai and UK

Diamond Jubilee Weekend Festivities Offer Fare Fit for Royalty (31/05/2012)
Go Native, Furnished - Serviced Apartments located in London and across U.K cities.
Go Native, Furnished - Serviced Apartments located in London and across U.K cities.

Centrally located, value for money, Privacy, and best of services. (21/05/2012)
Is Britain Open For Business? Visitor Queues and Visitor Visas
Is Britain Open For Business? Visitor Queues and Visitor Visas

On Tuesday May 15th at 11.00 am the UK’s Immigration Minister, Damian Green, appeared before the British parliament’s Home Affairs Committee to answer questions about queues at passport control in (15/05/2012)
BRITISH Restaurants top climbers in latest world ranking
BRITISH Restaurants top climbers in latest world ranking

Gulf Visitors to UK Already Fans of Many of Britain’s Top Venues, Says Tourist Authority (04/05/2012)
Arabian Travel Market  Launchpad for go Native's Sussex Gardens
Arabian Travel Market Launchpad for go Native's Sussex Gardens

NEW LONDON SERVICED APARTMENTS ON LANCASTER GATE TARGETING GULF TRAVELLERS,Victorian grandeur combined with contemporary design Special introductory ATM rate of £130 per night (29/04/2012)
Shakespeare: staging the world
Shakespeare: staging the world

During the summer of the London 2012 Olympic and Paralympic Games the British Museum is presenting a major exhibition on the world and works of William Shakespeare, supported by BP (22/04/2012)
Coasteering and Cliff-diving in Wales
Coasteering and Cliff-diving in Wales

I am coasteering along the Pembrokeshire coastline of West Wales, getting a taste of the country’s wild side. Along with my group of travel partners, our wits and courage are put to the test. (18/03/2012)
Hajj: Journey to the heart of Islam
Hajj: Journey to the heart of Islam

The final exhibition in the British Museum’s series on spiritual journeys. This is the first ever major exhibition dedicated to the Hajj; the pilgrimage to Mecca which is central to the Muslim faith (17/02/2012)
VisitBritain launch £25 million GREAT image campaign
VisitBritain launch £25 million GREAT image campaign

Advertising Push Aims to Raise Britain’s Profile as Major Tourist Destination (17/02/2012)
Celebrate The Best Of British Heritage During The Queen's Diamond Jubilee Weekend 2012
Celebrate The Best Of British Heritage During The Queen's Diamond Jubilee Weekend 2012

Regional Visitors Mark 60-Years of Royal Reign with a Special Four-Day Weekend (05/01/2012)

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UK

The news that published in Islamic Tourism Trade Media

Publisher's View
by A S Shakiry

Festival of Muslim Cultures:
An international not a local affair (Issue 12)

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The articles which appeared in Islamic Tourism magazine

Camley Street Nature Park: Wilderness in the heart of London

  Issue 73

Impressive Middle Eastern stands at World Travel Market

  Issue 73

Three anniversaries for London’s Mesopotamian story telling group

  Issue 73

London’s lesser known parks ideal for autumn walks

  Issue 72

Signs, Symbols Secrets: London’s Science Museum sheds light on alchemy

  Issue 72

Enduring Middle East: Scottish artist follows in the footsteps of Orientalist painter David Roberts

  Issue 71

An Interview with Mr. Ben Harper, Director of Sales & Marketing for Go Native Apartments in London

  Issue 71

Ramadhan in London

  Issue 71

Leptis Magna fascinates famous war photographer

  Issue 70

Middle Eastern states showcase heritage at London Book Fair

  Issue 70

Education, Knowledge, Networking and Entertainment at MPI event, the EMEC

  Issue 68

World Hajj & Umrah Convention, 11-12 February 2012, British Museum, London–UK

  Issue 68

Hyde Park’s Winter Wonderland
Enchanting fairground for the festive season
  Issue 67

Rye: a quaint historic town in East Sussex

  Issue 67

Arab Spring Countries At World Travel Market Optimistic About Tourism

  Issue 66

Exciting Horizons From New Exhibitors At WTM

  Issue 66

London’s Shubbak Festival: Penetrating flash of insight into Arab culture

  Issue 65

Heracles to Alexander the Great: Treasures from the Royal Capital of Macedon

  Issue 65

British Museum's Afghan exhibition extended due to popular demand

  Issue 63

Hadrian’s Wall
A walk through history in Britain’s idyllic country side
  Issue 63

British Museum Showcases Omani Jewellery

  Issue 62

Hyde Park’s Winter Wonderland
Bigger And Better Every Year
  Issue 60

Middle East & North Africa Travel Association (MENATA) launched at World Travel Market

  Issue 59

Windsor: The Largest Inhabited Castle In The World

  Issue 59

Aladin's Cave Re-discovered: London's Silver Vaults

  Issue 59

World Cup Puts Africa Ahead Of The Tourism Game

  Issue 59

London's Garden Museum
Oasis Of Tranquillity In A Majestic Church Building
  Issue 58

Pitzhanger Gallery & House
Culture At Its Best In West London
  Issue 58

British Library Showcases Magnificent Maps

  Issue 57

Ramadan In London: Muslims And Non Muslims Celebrate Spirituality And Diversity

  Issue 56

West Wycombe
Overground Walks, Underground Caves
  Issue 56

Dickens House
Insight Into The Life Of A Great Novelist
  Issue 56

Holland Park
Entertainment In Tranquil Surroundings
  Issue 56

Chatham and Gillingham: Britain›s Historic Ports

  Issue 55

London International Fine Art Fair: Beauty & Elegance

  Issue 55

Ashridge Estate
Focal Point of Walks in the Chilterns Countryside
  Issue 54

Fortnum & Mason Showcases British Crafts

  Issue 54

Wales offers middle east travellers family fun adventures

  Issue 54

London Canal Museum
The Capital's Waterways Then And Now
  Issue 53

London Eye
A Bird's Eye View Of An Amazing City
  Issue 53

British Museum Showcases Muslim World's Extraordinary Legacy

  Issue 52

Historic Baths Draw Visitors To English Country Town

  Issue 51

First Nations Contribution To Winter Olympics Showcased By Canadian High Commission in London

  Issue 51

British Museum Introduces Native North American Indian Rituals

  Issue 51

Hyde Park’s Winter Wonderland: an ideal day out for the family

  Issue 50

Chasing Mirrors
Londons Arabs Exhibit Work At National Portrait Gallery
  Issue 50

Stratford-upon-Avon thrives on Shakespeare's legacy

  Issue 49

Moctezuma
Myth Comes To Life In British Museum's Aztec Exhibition
  Issue 49

Magic of Arab calligraphy attracts students from four continents

  Issue 49

Hampton Court
A great day out at a wonderful palace with magnificent gardens
  Issue 48

Africa
Tremendous potential for the development of tourism
  Issue 48

Impressive middle eastern stands at world travel market

  Issue 48

Southall
London's Little India
  Issue 47

Warwick Castle
Bringing the past to life
  Issue 46

London University Showcases Work of Kazakh Craftswomen

  Issue 46

Southend-on-Sea
legendary pier, impressive fair grounds
  Issue 46

Avebury
A mysterious present from the past
  Issue 45

Britain’s Premier Holiday Location Now Easier to See

  Issue 44

Hampstead
Lanes, Alleyways, Historic Houses, Quaint Boutiques
  Issue 44

Stonehenge
Magnificent, Magical And Mysterious
  Issue 44

Zipang
Mesopotamian story-tellers bring ancient tales to life in London
  Issue 44

Arabic Translation of Obama's biography announced at London book fair

  Issue 42

British & Ireland

  Issue 41

Leigh-on-Sea (UK)
An Upper Class Fishing Village Where Heritage Is Everything
  Issue 38

The Lure of the East
British Orientalist Painting
  Issue 36

The New Forest
An Experience Of Peaceful English Life
  Issue 35

Adventure Travel Show
Introducing Challenging Destinations
  Issue 34

Hastings
The 1066 Country
  Issue 33

African States Eager To Promote Islamic Sites

  Issue 33

China`s Terracotta Army Exhibition
at the British Museum
  Issue 32

Luxury Travel Fair

  Issue 31

Advert
ITW - Advertise in ITW
  Issue 30

Sacred
The British Library’s Visual Feast Of Holy Texts
  Issue 30

Advert
ITW - Advertise in ITW
  Issue 30

BTTF
British travel trade fair - 2007
  Issue 29

Advert
Arabian Travel Market 2007
  Issue 28

Destinations
Excellent introduction to unique attractions
  Issue 28

Southampton
History Comes Alive In The Old Town
  Issue 27

WTM 2006
Emphasis on the link between sport and tourism
  Issue 27

Spain Lives In Puebla
Mexico’s City Of Angels
  Issue 27

Hereford
Rural England At Its Best
  Issue 26

Ramadan In Britain
Spiritual Havens In A Secular Society
  Issue 26

Buckingham Palace
Where the Queen lives and works
  Issue 25

British Travel Awards 2006
Who are the best companies in the travel industry?
  Issue 25

Activities of the arab tourism organisation

  Issue 24

Advert
Islam Expo
  Issue 24

1001 Inventions
Enlightened Tribute To Muslim Discoveries
  Issue 23

Britain Hosts Festival
of Muslim Cultures
  Issue 22

London's International Travel Shows
Attract Muslim Countries
  Issue 22

World Travel Market
Arab and Muslim presence grows from strength to strength
  Issue 21

Greenwich
Where time began
  Issue 20

Forgotten Empire
The british museum in london is hosting a magnificent ...
  Issue 20

Advert
IT Noor
  Issue 20

Trafalgar
The decisive battle reinvented by tourism
  Issue 18

Destinations
Newcomers set up impressive stands
  Issue 17

Cardiff
From the Industrial Revolution to Yemeni Mosques
  Issue 17

The Muslim World
An ideal adventure travel destination
  Issue 16

Haj
The most sacred journey on earth
  Issue 15

World Travel Market
Arabs optimistic despite Middle East's negative image
  Issue 15

The Muslims in London
Striving for self-sufficiency without isolation
  Issue 14

Britain embraced
Islamic culture before immigrants arrived
  Issue 13

Awards to Islamic Tourism
Inspire confidence
  Issue 13

The Rise of Islamic Tourism
International conference discusses effect of 9/11 ...
  Issue 13

British Travel Trade Fair
Bosses predict 'best-ever' ...
  Issue 11

Nine eleven sep aside
Muslim countries are popular with tourists
  Issue 10

The arab and muslim worlds
Tremendous potential for the development …
  Issue 10

The Thames
London's lifeline, England's pride
  Issue 8

Edinburgh
The Muslim community of Edinburgh and their central mosque
  Issue 6

WTM
World Travel Market - London
  Issue 5

London
World Travel Market 2001
  Issue 2




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