Denmark is a small country, most of it occupying the Jutland peninsula. The southern border of Jutland adjoins Germany, Denmark's only land connection to the European mainland.
Enduring centuries of deforestation and overgrazing, the Danish environment has been heavily exploited. In all, about 20% of farmland is at or near sea level, with much of it on environmentally sensitive wetlands made arable by draining the water with pumps.
The woodlands are largely deciduous with a prevalence of beech and oak trees. Also found are elm, hazel, maple, pine, birch, aspen, lime (linden) and chestnut. The largest wild species found in Denmark is the red deer, which can weigh over 200 kilos. Denmark also has roe deer, fallow deer, wild hare, foxes, squirrels, hedgehogs and badgers. There are nearly 400 bird species in Denmark, of which magpies, urban pigeons, coots, geese and ducks are the most common.
Considering its northerly location the climate is relatively mild, moderated by the effects of the warm Gulf Stream which sweeps northward along the west coast. Nonetheless it's safest to expect rain and grey skies in Denmark, thus guaranteeing a pleasant surprise when the sunshine does break through. The most pleasant months in which to visit are from May to August, when temperatures can hover around 25 degrees and daylight lasts almost 18 hours. In the coldest winter months of January and February, the average daily temperature lingers around freezing point - and while that may be cold, it's nearly 10 degrees Celsius above average for this latitude.
STR Global, the provider of market data to the world's hotel industry, has increased the market coverage in the country with the addition of two Danish hotel groups.
The provision of hotel performance data by Zleep Hotels and Comwell Hotels brings the number of hotels contributing data to STR Global to 85, representing 13,500 rooms. This increase in market penetration allows STR Global to provide more in-depth market information to Danish hoteliers across a wider market class of hotels.
Revenue managers at Zleep and Comwell hotels are now able to use the STAR and other reports available from STR Global to keep a closer eye on market developments. Customised competitive sets provide for precise benchmarking against user-defined groups of hotels across the matrices of occupancy, average daily rate and revenue per available room.
"We are delighted to have increased our involvement in the Danish hotel market", said Elizabeth Randall, managing director of STR Global. "The positive sentiment we are receiving from existing participants has been rewarding, and the enlarged scope of our coverage in this market makes us the ?go to' resource for hotel performance data in Denmark."
