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ITB Asia 2011, daily reprot 3


 

 

Women in Action 

 

The final day of ITB Asia’s conference session focused on the role of women in business. The discussion opened with the perception of ‘trust’ in women in making pragmatic discussions regarding money and major business decisions. Claire Chiu, Director of Business Development, Warwick Hotels shared the observation that while some of the top positions in travel are now held by women, the alpha females with the ability to make aggressive decisions may still be frowned upon.

 

According to Aya Aso, CEO & President, Agora Hospitalities Co., Ltd, although women in the corporate sector in Japan may be cushioned from any negative stereotyping, they may face some resistance when they start their own business. Barbara Gallay, President, Frosch Travel commented that there are great women leaders in both the public and private sectors in New York and Suchada Yuvaboon, Chairman, Rose Garden Riverside Resort & Spa, Thailand, added that men may just succeed in looking like they are working harder so they can continue to put women in supporting roles.

 

Chiu and Jeanette Ho, VP Revenue Management & Distribution, Fairmont Raffles Hotel International were invited to comment on the key contributions of women in the male-dominated travel industry. Both agreed that success means the correct blend of art and science, a balance of the heart and the head. For example, while technology has upgraded the efficiency of business, real communication need not degenerate to just codes and acronyms. Key in-depth intrapersonal and keen interpersonal skills are still vital for effective communication and understanding of customer needs.  The panel concluded that this may also be the best time for women to excel in the industry as the glass ceiling seems to be breaking up due to enhanced meritocracy, transparency and openness.  

 

 

Benefits and challenges in holding association meetings in Asia

 

A panel comprising PCOs and association heads took the stage to discuss various issues concerning the industry at the second edition of Association Day. They comprised Abdul Rahim Abdul Hamid, Vice President, Malaysian Institute of Accountants (MIA); Oliver Hennedige, Secretary-General, Asia Pacific Dental Federation; Bibiana Lau, Director, Sales, Suntec Singapore; Kitty Wong, President, K & A International of Taiwan; and Marcel Ewals, Managing Director, Kenes Asia.

 

On how to get sponsorship in order to reduce delegate fees, Abdul Rahim said they were fortunate enough to get a government sponsorship of RM10 million (about US$3 million) for the 2010 World Congress of Accountants. As the world body had a standard conference rate for delegates, the host committee could not lower the fee. It found a creative solution by bundling various components for delegates into an attractive package.

 

Wong described how they used international communication through the Internet to handle last-minute changes affecting an international conference. In April 2010, the Icelandic volcanic ash cloud incident led to the suspension of all flights from Europe less than two weeks before the conference she was handling. With all the papers stuck in Europe, soft copies were uploaded to the website so delegates could refer to the documents before the conference. The printed edition finally arrived on site on the second day of the conference.

 

The technology topic drew many opinions and examples. Ewals said meeting architecture was not meant to be fancy but to be useful. Going more high-tech should be done in phases to cater to the demographics of the audience, from Generation Y and X to the older set who may not use modern devices.

 

Agreeing, Abdul Rahim said that at their conference, although most delegates willingly accepted conference materials stored in thumb-drives, the organisers still had to print documents for the small number who only wanted the hard copy.

 

Wong concurred that there are still many professionals and others who are not familiar with new technology. She said this is where the PCO can help if committees are divided over which route to adopt.

 

Hennedige observed that infrastructure is different in different countries. While Singapore and Hong Kong are well equipped, others are not so advanced. He suggested pitching communication at a certain level so that people would be comfortable with it.

 

For a venue such as Suntec Singapore, Lau said the convention and exhibition centre would be fully wireless next year and all attendees would be able to enjoy free Wifi access. She explained that the venue had to negotiate and work with vendors to provide such services.

 

For temporary technology upgrades, Lau cited an IT event in 2008 where the Singapore Tourism Board helped to co-fund the huge cost of the additional facilities required.

 

Lastly, on the tricky question of avoiding double VAT charges, Ewals suggested that besides getting the PCO’s advice, organisers could just ask others in the same situation or get a tax consultant – it could take up to six or 12 months to get refunds.

 

Wong’s advice was to appoint a certified public accountant, especially as some international associations may do checks years later, and also because some worry about the possibility of money laundering.

 

Challenging times ahead for travel agents

 

Delegates attending the inaugural TTG Travel Agent Conference @ ITB Asia were advised to separate their offline business from their online trade if they wanted to grow the latter aspect of the business. The session, titled “Can you handle online?” was presented by Martin Symes, CEO of WEGO.

“Think about your cost of acquisition per visitor and what your click through rate is. Going online requires a different environment and you have to deal with a different mindset, so consider carefully before you take the plunge,” said Mr Symes.

 

Symes gave an indication of the challenges involved in adopting an online business model citing the experience of several brick and mortar enterprises that made the transition.

 

However, the status quo would no longer do for the traditional travel retailer, warned Hui-Wan Chua, senior regional director Asia, Travelport in the session entitled “How to retail travel today”. Ms Chua suggested that the walk in customer to a travel retail outlet came armed with information gathered from online sources.

 

The traditional concept of a travel agency retail outlet which functioned as an office for travel bookings would have to be transformed into a dynamic lifestyle store with exciting displays designed to inspire the customer to make travel purchases.

 

Ms Chua cited a study by advertising agency Leo Burnett called “Reimagining the retail experience”, which called on retailers to change the face of retail. One of the key findings of the study is that shoppers look to stores to deliver what the web could not.

 

The TTG Travel Agent Conference at ITB Asia is the first of its kind and received overwhelming response, prompting a change in venue to the larger Ballroom 2 at Suntec Singapore to accommodate a larger audience.

 

ITB Asia to increase floor space by 15% next year after 2011 show closes with record performance

 

Messe Berlin (Singapore), organiser of ITB Asia, has announced that it will increase the overall exhibition floor space by 15% in 2012 and move to level 4 of Suntec Singapore from level 6 after a record performance this year. The fourth edition of ITB Asia came to a close today, after attracting 7511 trade visitors, an increase of around 14% from last year, representing 91 countries, 50% more than in 2010.

 

Dr. Martin Buck, Vice President of Messe Berlin (Singapore) commented that the attendance of a large number of high level management and key decision makers to the show this year including Taleb Rifai, Secretary-General of the UNWTO and David Scowsill, President & CEO of WTTC,  demonstrated the event’s growing importance and international appeal.

 

Exhibitors from over 70 countries were represented from as far as Botswana, Finland, Croatia and Iraq as well as partner country Japan who reported an increase in business activity at ITB Asia 2011, reiterating the strength of the regional travel industry despite economic uncertainties. Hiroshi Mizohata, Commissioner, Japan Tourism Agency commented that ITB Asia has served a good platform to spur on Japan’s recovery from the aftermath of the March earthquake and tsunami.

 

First time exhibitor and ‘Official Partner Hotel’ Hilton Worldwide, has also pledged to return next year after a successful show, with Philippe Garnier, Vice President, Sales and Regional Marketing - Asia Pacific, Hilton Worldwide commenting that ITB Asia provided effective platforms in helping Hilton Worldwide capitalise on genuine business leads and enhancing long-lasting trade relationships.

 

Several changes and enhancements were also made to ITB Asia 2011. The organisers introduced a new category of partially hosted buyers to the show this year, targeted at those with tight travelling schedules. In all, there were about 600 buyers at the event.

 

ITB Asia 2012 will be held at Suntec Singapore in the first week October, from 3-5 October , to ensure delegates, exhibitors and buyers get the best possible outcome from their investment in ITB Asia.

 

ITB Asia Announces Winners Of Best Booth Design 2011

 

ITB Asia’s inaugural ‘Best Booth Award – Individual category’ was awarded to the Tourism Authority of Thailand. And the title for ‘Best Booth Award – Shell Scheme category’ was scooped by Design Hotels.

 

Organisers Messe Berlin (Singapore) introduced the ‘Best Booth Award’ to acknowledge the resources and efforts exhibitors dedicate towards the design and decoration of their booths, as they look to raise their regional profile and impress partners and visitors. The winners were selected based on a combination of visitor votes.

 

They said it: ITB Asia in quotes

 

Caitrin Moh – MICE Manager, Singapore Office Korea Tourism Organisation

 

“Korea Tourism Organisation is quite a veteran at ITB Asia, and found that with effective quantifying of buyers from the walking ground crowd, the team and I were able to find the fit of serious buyers. Many of the buyers help a portfolio of 80% FIT and only 20% in MICE.”

 

Grace Chiu – Deputy Project Leader of MEET TAIWAN

 

“It is the first for MEET TAIWAN, the Taiwan MICE Advancement Program and International Marketing and Promotion Project, to exhibit at ITB Asia. The feedback has been positive and MEET TAIWAN will be back for a couple of years to ascertain the efficacy of the endeavor.”

 

National Institute of Tourism Promotion (Inprotur) Argentina

Mariano Vila, Coordinator for Asia, Oceanía, Africa

 

“We chose ITB Asia because is an important regional fair and we can show and teach visitors more about Argentina and South America. It is part of our schedule to promote the region in this kind of market. Two years ago, we had 18 sqm; last year, 36 sqm (both times with Brazil) and this year, with Chile joining us, we have 90 sqm. So we have grown along with the show!

 

While we continue to promote our nine world heritage sites such as Iguazú Falls, Perito Moreno Glaciar and Tango, we are also presenting Argentina as an active, natural, gourmet, authentic and meeting destination.

 

For Argentina, tourism contributes 7% of GDP and is a very important industry. Last year, we received about 6,000 visitors from South of Asia. We expect to have very good numbers this year because we have a lot of facilities and flight connections via Europe, USA and the Middle East.”

 

Turismo Chile

Carolina Valenzuela A-S, Asia Pacific Regional Manager

 

“For the first time, Chile is present in ITB ASIA – in a joint effort with Argentina and Brazil to promote the South Cone and to present Chile as a world-class tourist destination and especially to increase the flow of travellers from Asia. The extensive air connectivity that LAN and its associate members of the group ONE WORLD offer to Chile and the rest of South America will allow Asian tourists to travel and enjoy amazing experiences.

 

In 2010, 36,069 visitors came from Asia – just 0.2% of the total. Our aim is to promote Chile as a new destination to this market due to the huge potential, and it is also important to show the trade new destinations that will satisfy the needs of their clients.

 

The new campaign to promote tourism in Chile is geared to communicate the great diversity of the country, highlighting the experience factor more than the destinations themselves, and showing Chile as an active country, filled with energy. We invite everyone to experience: culture & heritage, sports & adventure, natural inspiration, health & wellness, food & wine, leisure & lifestyle.

 

It has been worthwhile to join ITB Asia, as we have met the trade from Asia and we are creating awareness of Chile as new destination to include on their programmes.”

 

Geo Reisen Ecuador

Fernanda Machado, General Manager

 

“There has been good interest in the market. Ecuador is a new destination and people are willing to travel there. We have a lot of interest from India, Sri Lanka and Singapore, especially for meetings and incentives, as well as for package tours and FIT travel.”

 

Zagreb Tourist Board, Croatia

Luka Benko, Director of Legal and General Affairs

 

“We are always at ITB Berlin, but this is our first time at ITB Asia. As the tourist board, we are trying it out with a small booth since it is a new market for us in this region. We are already taking part in international travel shows in Japan, China and India. The other shows are open to consumers, but ITB Asia is wholly B2B with high-level people attending. It is also very professionally organised.

 

The interest level has been very high; sometimes it is hard to cope with all the inquiries and visitors! Now we are promoting for the whole industry. But there is room to grow, and after seeing the great interest in Croatia, we will likely gather some hotels and tour operators to join us next time.

 

We have tour operators from Singapore who are interested to offer something new and different – Croatia has rich culture and history. No visa is needed, which is another draw. Malaysian buyers have also come by, and from India, they are looking for good sites to shoot movies.”

 

Munich Airport

Florian Potsch, Head of Travel Industry and Hub Marketing

 

“Bavaria and Tirol are being promoted as a region. Besides hotels and tours, retail is also represented in the team, such as Swarovski – which has been kept very busy! Munich is well-known and has a good reputation. It also has many direct flights from Asia with easy connections to the rest of Germany, Austria and elsewhere in Europe.

 

We have been developing the market for 12 years. We are very happy with the pan-Asian coverage of ITB Asia, as two-thirds of our partners have businesses across the region. It also serves as a good follow-up to sales missions to specific cities. For instance, when we visit Malaysia and Indonesia on sales calls, it is just the capital or big cities. At this show, we can meet travel agents from Penang and Surabaya as well.”

 

Rafi Shelef Tourism (International), Israel

Tal Ben David, Asian Market Manager

 

“The interest in Israel that we are seeing at this trade show is largely for religious and pilgrimage tours, especially from India, Malaysia, Sri Lanka, Philippines and Singapore.

 

There is also MICE business from India, and we are doing international travel and congresses. Direct flights are available from India, Beijing, Hong Kong and Bangkok, but unfortunately, not Singapore.

 

We have a bigger area this year, but the general impression among participants is that there are not so many buyers this year, compared with last year. However, the ones coming by seem to be more serious about business.

 

Another comment, as an exhibitor, is that there should be free Wi-Fi, which is quite common these days. We pay a lot in rental fees, but have to pay more to get Internet access.”

 

Preferred Hotel Group

Josephine Lim, Executive Director, Global Sales Asia Pacific

 

Preferred Hotel Group has been participating in ITB Asia since the inception and it will continue to be in our tradeshow calendar every year. With the increased importance of Asia in the international arena and the pace of new hotel developments, the show will no doubt grow each year.

 

We see buyers now looking for more diversified products to suit their customers’ needs as the economic climate changes constantly, as well as travel preferences. Many have found us an ideal partner to work with – both for our portfolio of unique properties and also the different price points on offer within one company.

 

We notice that travellers are also more interested in unique, independent hotels and travel companies benefit from having one contact point to work with for the whole region. We currently have over 100 hotels & resorts in Asia Pacific and over 650 worldwide within our five brands.”

 

Warwick International Hotels

Stuart Gemmell, General Manager, Warwick Ibah luxury villas and spa, Bali

 

It is Warwick’s first time at such a trade event in Asia. It looks like a worthwhile investment – I am not sure it will pay off completely, but for now it looks promising from the people we have met and interest shown.

 

We announced our participation to target customers, inviting them to visit us at the show. But we also received many buyers and trade visitors also just coming to our booth without pre-appointments. China and India are new markets for us. There are many online travel agents here, including established players like Sabre and Pegasus. However, we don’t see many wholesalers.

 

Overall, we are happy with ITB Asia and will be back next year.”

 

Wyndham Hotel Group

Samantha Szeto, Manager – Global Sales, Hong Kong & South China

 

This is our first time at ITB Asia, and we came in based on the recommendation from our European colleagues’ positive experience with ITB Berlin. There is a big feeder market for the group in this region.

 

The Wyndham group is already big in China with more than 300 hotels; we are also in Australia and Japan, and growing in India and Thailand. Singapore is being developed with a new hotel opening in late 2012.

 

The first two days at the show were busy, with several online travel agents seeking direct rates, as well as MICE buyers, especially for incentives. Inquiries have come from Thailand, Singapore, China, India and USA – even though we are a US group!

Back to main page
ITB Asia 2011, daily reprot 3
ITB Asia 2011, daily reprot 3

Women in Action , Benefits and challenges in holding association meetings in Asia , Challenging Times Ahead for Travel Agents , ITB Asia to increase floor space by 15% next year after 2011 show close (21/10/2011)
‘New’ Singapore Continues to Impress Gulf Visitors
‘New’ Singapore Continues to Impress Gulf Visitors

Luxury Shopping and Entertainment Support Increased Regional Airlift (20/10/2011)
ITB Asia 2011, daily reprot 2
ITB Asia 2011, daily reprot 2

Why business travel matters more than ever in Asia , Overview of association management in APAC , Grooving to the content beat , Hotels: boutique, unique, designed , Visitors from Asia encouraged to s (20/10/2011)
ITB Asia Daily report 1
ITB Asia Daily report 1

Asia Well-Poised For Growth Despite Obstacles (19/10/2011)
Travel Industry Heavyweights to Gather at ITB Asia 2011 To Inaugurate Four New Conferences.
Travel Industry Heavyweights to Gather at ITB Asia 2011 To Inaugurate Four New Conferences.

Messe Berlin (Singapore), organiser of ITB Asia, ‘The Trade Show for the Asian Travel Market’, has announced four new conference sessions added to this year’s show (22/09/2011)
Seychelles’ Carnival of Carnivals continues to attract international coverage
Seychelles’ Carnival of Carnivals continues to attract international coverage

The carnival of carnivals, as this Seychelles event is now refered to by the press accross the world, is still making its way into publications in the four (14/09/2011)
ITB Asia 2011 Announces Largest Ever Conference Programme
ITB Asia 2011 Announces Largest Ever Conference Programme

Enhanced knowledge platform and increased networking opportunities at the trade show for the Asian travel market (12/09/2011)
ITB Asia 2011 Floor Space Sold-Out in Record Time
ITB Asia 2011 Floor Space Sold-Out in Record Time

Robust APAC travel market spurs influx of new exhibitors and long-term partnerships (12/09/2011)
Singapore ranked as top MICE city in Asia
Singapore ranked as top MICE city in Asia

With its many world-class MICE venues, the city-state has hosted the most (08/09/2011)
Concorde Hotel Singapore earns TripAdvisor honours
Concorde Hotel Singapore earns TripAdvisor honours

Concorde Hotel Singapore announced that it has received a TripAdvisor Certificate of Excellence, and a Bravo! badge which honours top-rated lodging businesses, restaurants and attractions, as reviewed (17/08/2011)
Hard-hitting topics and real tips at TTG Travel Agent Conference
Hard-hitting topics and real tips at TTG Travel Agent Conference

The first regional travel agent conference will field hard-hitting topics such as Can you handle the truth?, Can you handle online? and the satirical How to (17/08/2011)
PATA Singapore Chapter Presents 2nd Industry Productivity Challenge
PATA Singapore Chapter Presents 2nd Industry Productivity Challenge

For the second year running, PATA Singapore Chapter, with the sponsorship of Workforce Development Agency (WDA) is rewarding cash prizes to Travel and (17/08/2011)
Hard-hitting topics and real tips at TTG Travel Agent Conference
Hard-hitting topics and real tips at TTG Travel Agent Conference

Registration for the free conference will open on August 19 on a first-come-first-served basis to TTG Asia readers and ITB Asia delegates (15/08/2011)
PATA Singapore Chapter Presents 2nd Industry Productivity Challenge
PATA Singapore Chapter Presents 2nd Industry Productivity Challenge

Singapore Travel and Tourism Organisations With The Most Impactful Story Can Win Up To SGD 8,000 Cash (15/08/2011)
Vancouver, Singapore take 2011 AIPC Innovation Award
Vancouver, Singapore take 2011 AIPC Innovation Award

At a time when the convention centre world can most use some new ideas, delegates to the 2011 AIPC Annual Conference in San Diego were treated to a new supply of innovative (10/08/2011)
Changi Airport enhancing perimeter security
Changi Airport enhancing perimeter security

Changi Airport Group (CAG) and ST Electronics’ wholly owned subsidiary, ST Electronics (Satcom & Sensor Systems) Pte Ltd, announced a collaboration to implement a Perimeter Intrusion Detection (08/08/2011)
ITB Asia 2011 Announces Largest Ever Conference Programme
ITB Asia 2011 Announces Largest Ever Conference Programme

Messe Berlin (Singapore), organiser of ITB Asia, ‘The Trade Show for the Asian Travel Market’, has announced the largest conference programme line-up ever for this year's show with the ad (04/08/2011)
ITB Asia 2011 Floor Space Sold-Out in Record Time
ITB Asia 2011 Floor Space Sold-Out in Record Time

Robust APAC travel market spurs influx of new exhibitors and long-term partnerships (01/08/2011)
Tourism Queensland signs marketing agreement with Singapore Airlines
Tourism Queensland signs marketing agreement with Singapore Airlines

Tourism Queensland signed a cooperative marketing agreement with Singapore Airlines to promote Queensland through the airline's extensive international travel network. (27/07/2011)
Trust International and Web In Travel launch “Sugoi Japan” campaign
Trust International and Web In Travel launch “Sugoi Japan” campaign

Web In Travel (WIT) in Singapore and Trust International, a leading provider of reservation and distribution solutions for the hospitality industry, are (20/07/2011)
Singapore Changi Airport registered 4m. passenger movements in June 2011
Singapore Changi Airport registered 4m. passenger movements in June 2011

Singapore Changi Airport registered 4 million passenger movements in June 2011, 10.8% more than in the same month last year. Aircraft movements grew in tandem, (20/07/2011)
ITB Asia targets new markets
ITB Asia targets new markets

This year’s ITB Asia travel trade show is set to have a more international flavour (13/07/2011)
Tiger launches Singapore-Cebu flights
Tiger launches Singapore-Cebu flights

Tiger Airways today announced that from 6 September it will launch a new direct service (13/07/2011)
Singapore: Hottest City to Splash Out on Fashion this Summer
Singapore: Hottest City to Splash Out on Fashion this Summer

Middle East Visitors Can Shop Up a Storm With Up To 70% Discounts during the ‘Great Singapore Sale’ - 27 May to 24 July (03/06/2011)
Aviation Leaders Gather in Singapore
Aviation Leaders Gather in Singapore

The International Air Transport Association (IATA) announced that Singapore Deputy Prime Minister Tharman Shanmugaratnam will open the IATA 67th Annual General Meeting (AGM) and World Air Transport Su (02/06/2011)
ITB Asia 2011 hosted buyers registration opens
ITB Asia 2011 hosted buyers registration opens

Introduction of partial hosted buyer category will see record turnout of buyers for this year (28/05/2011)
Singex Venues Pte Ltd, manager of Singapore EXPO Convention and Exhibition Centre, awarded certifica
Singex Venues Pte Ltd, manager of Singapore EXPO Convention and Exhibition Centre, awarded certifica

ingex Venues Pte Ltd, manager of Singapore EXPO Convention and Exhibition Centre, has been awarded certifications, British Standard (BS) 25999 as well as Singapore Standard (SS) 540:2008, making it th (10/05/2011)
Singapore in Strong Position to Lead Asia’s Tourism Growth in 2011
Singapore in Strong Position to Lead Asia’s Tourism Growth in 2011

Singapore is in a strong position to lead a predicted growth in international tourism to Asia in 2011 (18/04/2011)
TTG Asia Revamps Online Digital Platforms
TTG Asia Revamps Online Digital Platforms

Leading trade publication refreshes online offerings to meet changing preferences of readers and advertisers (28/02/2011)

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