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The second session of the “Know Your Niche to Grow Your Niche”


 

Following its launch last month, the Know Your Niche to Grow Your Niche workshop series continues today highlighting another growing tourism market “Incentive Tourism”.  Incentive Travel is one of the most lucrative niches worldwide, and Jordan offers a wide range of products and experiences that can appeal to many segments that are seeking rich and diverse experiential travel that also encompasses authenticity, deep-rooted history and rich culture. The workshop, which is being organized by the USAID Jordan Tourism Development Project in cooperation with the Jordan Tourism Board (JTB) and Jordan Inbound Tour Operators Association (JITOA), was opened by H.E. the Ministry of Tourism and Antiquities Secretary General. 

“It is our collaborative responsibility to promote and sell Jordan as world class incentive destination; we have world class sites, world class services and most importantly; world class people who can make this happen. And we are here to listen to world class experts on how we can converge all of these assets to promote and sell Jordan as a true world class incentive destination,” said H.E. Mr. Issa Gammoh, MoTA Secretary General.  In his speech he also addressed the tourism industry saying, “I wish you all a successful seminar, and may this be the beginning of a commitment towards sustainable tourism development in Jordan.”

“Jordan is not a newcomer to incentive travel. It has been a popular destination for incentive travel for over 20 years. Its success was thanks to the creative talent and professionalism of local destination management companies, the huge variety in venues both natural and man-made, and a developed infrastructure,” said H.E Munir Nassar, JITOA Chairman. 

“Facing the current economic trends worldwide, people are taking shorter vacations closer to home. Incentive tourism generates four times the revenue per guest compared to regular tourists. Jordan offers a unique product whether at the Dead Sea or in Petra for a different venue; whether a state of the art convention center or out door venues in various parts of the country. Accordingly, Jordan has an opportunity to excel as a non-manufactured destination and can offer first class services to guests and visitors in an ever changing world, ”said H.E. Senator Michael Nazzal, Chairman of the Federation of Tourism Associations. 

“More and more companies realize the" benefits" which can be found in incentive tourism. Many renowned companies use this method to reward their best employees, stimulate sales representatives and foster friendly relationships with key accounts," stated Mr. Samir Derbi, Chairman of the Jordan Society of Tourism and Travel Agents (JSTA).

“Incentive travel is a lucrative and growing market. According to a survey conducted by USA Today, 93% of award recipients prefer travel over other incentives,” said Mr. Ibrahim Osta, The USAID tourism Project Chief of Party. “This workshop will help the travel industry in Jordan to improve how they target this important niche market by gaining a better understanding of it and how they can customize their marketing message for it,” he added. 

International and local guest speakers from SITE, world’s leading authority on incentive travel, Emeco, a leading travel company in Egypt that works on incentive tourism among other niches, and Al-Hussein Convention Center/Hilton Jordan shared their expertise on the current trends and future outlook for incentive tourism, strategies to grow in this ever-competing environment, best practices for developing innovative and winning proposals and many more topics that will help in elevating a growth in this niche. Incentive travel refers to vacation travel organized by an employer as a way of rewarding and motivating employees. 

The “Know Your Niche” workshop series will continue over the upcoming four months covering other significant tourism niches such as, voluntourism, astro-tourism, religious tourism and family holidays.

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The second session of the “Know Your Niche to Grow Your Niche”
The second session of the “Know Your Niche to Grow Your Niche”

workshops introduces the tourism industry to the latest on incentive travel market (11/12/2012)
The Season to be Jolly with IHG Cluster Hotels
The Season to be Jolly with IHG Cluster Hotels

InterContinental Hotels Group (IHG) cluster hotels in Jordan have planned many activities for all members of the family for the upcoming joyous holiday season, including Santa Claus, gifts, promotions (11/12/2012)
Winner Of Stay Winner With Holiday Inn Resort Dead Sea & Etihad Airways Announced
Winner Of Stay Winner With Holiday Inn Resort Dead Sea & Etihad Airways Announced

Holiday Inn Resort Dead Sea announced the third and final phase of its Stay Winner campaign, in which guests booking rooms at Holiday Inn Resort Dead Sea win instant prizes upon check-in as well as en (02/12/2012)
Jordan Tourism Board exhibits at WTM for the 17th consecutive year
Jordan Tourism Board exhibits at WTM for the 17th consecutive year

As part of its efforts to promote the Jordanian tourism product, the Jordan Tourism Board (JTB) will once again exhibit at the World Travel Market, which is one of the biggest tourism trade shows in t (14/11/2012)
Crown Plaza Jordan Dead Sea Resort & Spa Welcomes its First Guest
Crown Plaza Jordan Dead Sea Resort & Spa Welcomes its First Guest

Crowne Plaza Jordan Dead Sea Resort & Spa has welcomed its first staying guest when it opened its doors on October 1st. (21/10/2012)
CROWNE PLAZA Jordan Dead Sea Resort & Spa Hosts Media
CROWNE PLAZA Jordan Dead Sea Resort & Spa Hosts Media

Crowne Plaza Jordan Dead Sea Resort & Spa has hosted the media on October 14th and 15th to experience firsthand the resort and its many facilities. (20/10/2012)
International conference on conserving and developing Petra opens in Amman today
International conference on conserving and developing Petra opens in Amman today

Motaz Othman, ITM Jordan. On the occasion of the 200 year anniversary of the rediscovery of Petra a two-day conference on ‘Conserving and Presenting Petra to the World’ was launched today (17/10/2012)
Past and present, the future for Jordan’s meetings and events offering
Past and present, the future for Jordan’s meetings and events offering

GIBTM and the Jordanian government team-up for industry road show event as Kingdom merges ancient and modern to create a unique meetings and events portfolio (13/10/2012)
Jordan International Rally, 2012 FIA Middle East Rally Championship, round 4
Jordan International Rally, 2012 FIA Middle East Rally Championship, round 4

Seven drivers still harbour dreams of 2012 Middle East title , Unbranded Ford Fiesta for Sheikh Khalid’s MERC return (10/10/2012)
Many Treatments and Services To Choose From At Intercontinental Aqaba Resort's Spa
Many Treatments and Services To Choose From At Intercontinental Aqaba Resort's Spa

Spa InterContinental offers many treatments that are bound to leave you relaxed, fresh and rejuvenated (23/09/2012)
Harley-Davidson®  “Join the Ride, Change Lives” Open Day embraces the road for a good cause
Harley-Davidson® “Join the Ride, Change Lives” Open Day embraces the road for a good cause

Open Weekend for all Harley and Non-Harley bikers in Jordan for the 2nd year - as company partners with WFP to feed school children in the region (19/09/2012)
Jordan Tourism Board in collaboration with KHBTCC promote Jordan at EULAR 2012 in Berlin
Jordan Tourism Board in collaboration with KHBTCC promote Jordan at EULAR 2012 in Berlin

Jordan Tourism Board recently joined resources with King Hussein Bin Talal Convention Centre managed by Hilton and attended the Annual European Congress of Rheumatology (EULAR) which took place in Ber (05/09/2012)
For the second year, Citadel Nights lights up Amman’s highest hill
For the second year, Citadel Nights lights up Amman’s highest hill

Under the patronage of Prime Minister Dr. Fayez Tarawneh, the second annual Citadel Nights graced Citadel Hill with over 1300 attendees, including many Jordanian ministers, among them HE Nayef Al Faye (05/09/2012)
Tourism investments at Dead Sea expected to reach JD300m this year
Tourism investments at Dead Sea expected to reach JD300m this year

The Development Zones Commission (DZC) predicted on Saturday that tourism investments at the Dead Sea will reach JD300 million this year providing 1,500 job opportunities (05/09/2012)
Make friends with Mövenpick Hotels & Resorts’ new Facebook application.
Make friends with Mövenpick Hotels & Resorts’ new Facebook application.

A new Facebook application has been launched making it easier than ever to book a room or a table at Mövenpick Hotels & Resorts in the Middle East and Asia. (02/09/2012)
Holiday Inn Resort Dead Sea Announces Phase Two Of Its “Stay Winner” Campaign With Turkish Airli
Holiday Inn Resort Dead Sea Announces Phase Two Of Its “Stay Winner” Campaign With Turkish Airli

After the success of the phase one of Stay Winner campaign, Holiday Inn Resort Dead Sea organized another press conference in which it announced the launch of phase two of its Stay Winner campaign tha (29/08/2012)
MAKE EID AL FITR OCCASION MORE MEMORABLE WITH IHG CLUSTER HOTELS
MAKE EID AL FITR OCCASION MORE MEMORABLE WITH IHG CLUSTER HOTELS

Now that the holy month of Ramadan is almost over, Eid al Fitr is right around the corner, and InterContinental Hotels Group (IHG) cluster hotels in Jordan know how to make it a memorable occasion for (15/08/2012)
IHG HOTELS SPECIAL CARE FOR THE ENVIRONMENT
IHG HOTELS SPECIAL CARE FOR THE ENVIRONMENT

InterContinental Hotels Group (IHG) is known for its commitment to the environment, and its numerous activities and initiatives aimed at being environmentally friendly and providing a clean environmen (14/08/2012)
A Memorable Experience This Ramadan With IHG CLUSTER Hotels in Jordan
A Memorable Experience This Ramadan With IHG CLUSTER Hotels in Jordan

The Holy month of Ramadan is fast approaching and InterContinental Hotels Group (IHG) Cluster hotels in Jordan are ready to receive their guests with open arms during this month in their various outle (15/07/2012)
Russian President Putin in Jordan for opening of Russian Pilgrims House
Russian President Putin in Jordan for opening of Russian Pilgrims House

Russian President Vladimir Putin on Tuesday, June 26, inaugurated the Russian Pilgrims House at the Baptism site in the Jordan Valley. (28/06/2012)
Mövenpick Hotels & Resorts Reduces Green House Gases and Water Use in Middle East.
Mövenpick Hotels & Resorts Reduces Green House Gases and Water Use in Middle East.

All Mövenpick hotels in the Middle East have achieved Green Globe certification. (21/06/2012)
IIPT Signs MOU with World Tourism Organization
IIPT Signs MOU with World Tourism Organization

The International Institute for Peace through Tourism (IIPT) is proud to announce that it has signed a Memorandum of Understanding (MOU) with the World Tourism Organization (UNWTO (07/06/2012)
Jabal Amman’s new information center and walking encourage visitors to come and understand area’
Jabal Amman’s new information center and walking encourage visitors to come and understand area’

In the popular Jabal Amman area, which has become a hub for locals and visitors alike, several visitor experiences and information sources have been introduced to ensure that people get the most out o (03/06/2012)
Amman 2nd most popular destination among Arab travelers
Amman 2nd most popular destination among Arab travelers

While Dubai’s towering Burj Khalifa and bustling shopping malls make it the tourist capital of the region, the Jordanian city of Amman has outflanked dozens of others to become the second most (04/05/2012)
JORDANIAN BIG SCIENCE CHALLENGE WINNERS VISIT ROLLS-ROYCE IN DERBY, UK
JORDANIAN BIG SCIENCE CHALLENGE WINNERS VISIT ROLLS-ROYCE IN DERBY, UK

The five Jordanian prize winners of the Big Science Challenge, run by the British Council and Rolls-Royce, from Dahiyet Al Rasheed School for Girls in Amman today took part in a visit to the Rolls-Roy (03/04/2012)
The International Medical Wellness & Spa Congress
The International Medical Wellness & Spa Congress

In Collaboration with Medical Tourism Association (MTA) Private Hospitals Association (PHA) Organizes The International Medical Wellness & Spa Congress (19/02/2012)
Welcome to Evason Ma’In Hot Springs, Jordan
Welcome to Evason Ma’In Hot Springs, Jordan

Lying 264-meters below sea level, Ma’In Hot Springs is the inspired site for the well appointed Evason Ma’In Hot Springs (17/02/2012)
Amlak Hotels Investment Company Launches global Guest Satisfaction loyalty System
Amlak Hotels Investment Company Launches global Guest Satisfaction loyalty System

In the framework of Amlak Hotels & Tourism Investment Company strategy for constantly delivering & providing the best service to its guests to meet their satisfactions, Naji S. Alia, CEO of Amlak anno (07/01/2012)

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Amman Office / Agents
Mr. Motaz Othman
P.O. Box 841113 Amman 111180
Amman – Jordan

Mobile : +962 785 557 778, Tel: +962 6 4618615,  Fax:+962 6 4618613, E-mail: itmamman@tcph.org

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Jordan

The news that published in Islamic Tourism Trade Media

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The articles which appeared in Islamic Tourism magazine

Dead Sea

  Issue 70

Year long celebrations on 200th anniversary of Petra’s re-discovery

  Issue 69

Petra, The World wonder

  Issue 64

Two new Airbus A330-200 aircraft joined the Royal Jordanian fleet

  Issue 54

Prospects of sustainable tourism development in Petra by 2020

  Issue 47

Wadi Rum / Jordan

  Issue 45

Jerash
The Roman Conquest Re-visited
  Issue 38

People of the cave
a lesson to all generations
  Issue 37

Jordan
Promotion emphases religious tourism
  Issue 36

Karak
history and hospitality
  Issue 30

Advert
Kindi
  Issue 27

Exploring Jordan’s Ummayad Castles

  Issue 26

Advert
The regency palace - www.theregencyhotel.com
  Issue 24

Amman
Jordan's white-stone capital
  Issue 24

METTS 2006
AND BEYOND
  Issue 23

Advert
Jordan
  Issue 21

Advert
The Regency Palace
  Issue 21

Jordan's Wadi Rum
Echoes of the arab revolt
  Issue 21

Advert
The Middle East Travel & Tourism summit 2006
  Issue 21

IHF
International Hospitality Forum
  Issue 20

Dana
Astronomy night with Jupiter
  Issue 19

Global Village
in Amman
  Issue 18

Webex Internet Show
in Amman
  Issue 18

The Aqaba Authority
discusses tourism
  Issue 16

Aqaba
Opportunities without limits
  Issue 16

Aerial Archaeology
in Jordan
  Issue 14

Ajloun reserve
Green forests and pure airin Jordan
  Issue 13

Islamic Tourism participates
in The Second Regional Website and Internet Exhibition
  Issue 13

The Jerash Festival
for Culture and Art
  Issue 12

Islamic shrines
Jordan's Islamic shrines
  Issue 11

Tracing Islam
Tracing Islam in Jordan
  Issue 11

Jordan Economic Forum
Reconstrucition of Iraq - Investments in Jordan
  Issue 9

Health tourism
Spas with amazing healing properties
  Issue 8

News
The third international hospitality forum
  Issue 8

Jordan
The land of Prophets
  Issue 7

Amman
International hospitality forum
  Issue 5

Petra
A living museum of civilizations
  Issue 5

Islamic Mausoleums in Southern Jordan
Martyrs of the Battle of Mou'ta
  Issue 4

News
Jordanian Campaign to promote tourism in gulf states
  Issue 3




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