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In collaboration with
E page Middle East
“E- Marketing Arts for Tourism” Seminar:
February 25 & 26, 2010
Learn in two days how to rise above all in your e business
Moevenpick Hotel, Beirut, Lebanon
Kindly contact Dr. Hossam Darwish on: + 961 71 452 365
festivalsinegypt@yahoo.com
What can IOETI do for you?
- 1. Develop e-tourism worldwide, specifically in developing countries in order to increase revenues and sustainability.
- 2. Encourage tourists to plan their trips electronically to create channels between and within countries such as the Middle East, Latin America, North African countries, Africa, and the Far East.
- 3. Create awareness, educate and update the travel industry with the latest e-travel strategies.
- 4. Enforce Legislations and Intellectual Property Rights:1) Make recommendations to governments to issue unified laws to protect.2) Consider the possibility of creating new codes of the law locally and internationally to protect electronic transactions.
- 5. Increase the knowledge of e-tourism through educational programs and training.
- 6. Enable tourism providers to achieve maximum return on their advertising investment more effectively in the minimum time necessary.
How is E-marketing going to change your business?
Today E-marketing has become one of the essentials of business success; everyday hundreds of million users (buyers) come to the Internet looking for services and products from all over the world creating the largest market in humanity.
E-marketing is converting the Internet to be your best channel for marketing and selling your products and services with low cost and more effect by comparing it to any traditional marketing tools. Today, Millions of websites are competing to market and sell their products and services to Internet users which make your e-marketing activities "the mission impossible", especially if you don't have the knowledge of e-marketing or search engines optimization science.
Hence, the objective of this conference (E-Marketing Arts) is to engage in depth E-marketing experts from all over the world to share with you their knowledge and experience about all e-marketing techniques.
It is well known that management of any marketing campaign on the Internet can be on both short and long term policies.
Short Term Policies: Being used to fast increase of website traffic required for lunching new website, these policies should be sufficient alone to ensure a good turnout on the website over the long time.
Long-term policy:
It provides the permanent website traffic to attract interested visitors in your products. Such policies are indispensable if you're targeting sales of real product and can be achieved through good content and updated on an ongoing basis of the website.
It is recommended that you recognize that E-marketing plans contain a variety of policies of short and long term demand of the site which ensures a continuous, lasting and more visitors interested in your products and services, and at the same time facilitates the process of converting them to be customers and thereby ensure an increase in sales.
These special techniques in E-marketing are known as E-Marketing Arts.
“E- marketing arts for tourism sake”
The overall objective is to involve in depth renowned E-marketing experts from all over the world to share with you their knowledge and expertise about different types of E-marketing such as:
- SEO -Search Engine Optimization
- SEM Search Engine Marketing
- Online PR
- Social Networks Marketing
- Online Ads campaigns.
This conference will also optimize your opportunities for networking and developing your particular marketing programs not only in using the Internet more effectively, but also in a optimizing other opportunities via E-marketing.
Why attend?
- Indulge in a deeper understanding of the trends that will be affecting your business over the next five years.
- Learn how to strike the right balance between traditional media and Internet advertising for your business.
- Grasp how to target prospective clients with more precision than ever before.
- Get a deeper understanding on how to use the new search technology as a marketing tool.
- Have the opportunity to discuss key issues face to face with industry leaders in E-tourism and E-marketing.
- Know how to target clients on-line and attract their attention in a cluttered Internet environment so that your business stands out.
- Avoid wasting money on the wrong decisions
- Stay abreast on cutting edge on online tourism marketing and technology..
Menu of discussions
- Search Engine Optimization: It's no good having a great website that no one can find. Discover the keys to being found on search engines.
- Social Media for Tourism: What networks you should join and why.
- Online Distribution: Find out what online distributions are and the many channels that are available to you.
- Search Engine Marketing: how to make it cost-effective.
- Bringing People to Your Site: e-marketing strategies and tools.
- Customer Reviews and Trip Advisor: The critical steps of understanding reviews.
- Getting started with the Internet and Website: Benefits from the Internet and how to use it for your own advantage.
Where and when?
Mistral Hall, Moevenpick Hotel, Beirut/Lebanon
February 25&26 ( 11.00 AM -17.30PM) (Including lunch and coffee breaks)
Organizers
Dr. Yehia Bu El Hassan,
President of the Conference
He is acting recently as the elected president of IOETI (International organization For the Electronic Tourism Industry) . Same time he is Chairman & CEO of Memphis Tours Egypt a leading travel agent in E- tourism since 1997. He started his carrier since he has graduated from Helwan University faculty of commerce 1981 and joined Middle East Tours as tour leader/tour operator same year. Throughout 28 years he gain experience in all activates at tourism sector until he become the main stock holder and the Chairman of Memphis Tours. Nowadays establishing international charter Airline company with other expertise among the Middle East region.
Dr. Hossam Darwish
Coordinator of Conference
He is an Internet Marketing Consultant and specializes in E-Tourism and operates as the Secretary General for the International Organization for the E-Tourism Industry, General Manager and Board Member of the Electronic Union for the Travel Industry, President of the Arab E-Tourism Council Emanated from the League of Arab States and Rapporteur of the Arab International E-Tourism and E-Marketing Conference.
Dr. Darwich is specializes in Project Management, E-Marketing - management and creation of email and SMS campaigns, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns, Website creation and development and the introduction of Content Management Systems (CMS) including workflow management, Web 2.0 - creation of blogs, RSS feeds, podcasts, chat online (messenger applications) and Twitter, Mobile websites, Mobile Marketing and Mobile SEM , Web Analytics and Visual Identity creation
Meet our speakers
.A spectacular line up of regional and international speakers will provide the participating delegates with terrific insight into some of the latest marketing trends and business practices for the tourism industry in the digital age. Speakers will tackle how to take advantage of the latest social media and mobile marketing tools in addition to the challenges and opportunities facing tourism operators and marketers in an ever-changing online business environment.
English&Arabic with interpretation from English to Arabic and vice versa.
Right place to network with
1. E governments in the Arab states
2. Travel & tourism agents
3. Online tourism agents
4. Worldwide tourism website designers/owners
5. Arab and international tourism organizations
6. Advertising, journalism and multimedia companies
7. Public relations companies
8. All categories of hotel management
9. Tourism project investors
10. Communications and mobile companies
11. Internet providers for private and public companies
12. Transportation and car rental companies
13. Internet tourism project managers
14. Chambers of public and private tourism
15. Information technology, development and administrative associations
16. Arab and international e tourism organizers
17. Banks and credit cards issuers
18. Online payment companies
19. Senior level travel marketing executives
20. State and regional travel associations
21. Cruise lines, airlines, and hotels
22. Advertising, public relations, and marketing agencies with travel industry clients
23. Software companies that specializes in hospitality and tourism software
Register for $375/delegate
This includes attending all sessions over two days and two lunches and coffee breaks and the attendance attestation certified and sealed by IOETI.
Pay by check to: Dr. Hossam Darwish, Conference Coordinator and Secretary General of IOETI
OR:
By Bank Transfer on:
Bank Audi plaza,bab idriss- swift code:AUDBLBBX
P.O BOX 11 -2560 RIAD EL SOLH, BEIRUT ,1107 LEBANON
ID : 987735 /01 - BRANCH 012 ZOUK - TEL: 00961/9 211138 - 00961/9 211139
NAME: HOSSAM DARWISH
Learn more http://www.ioeti.org/lebanon/index.htm
N.B.Due to limited places, early registration and reservation are necessary.
Kindly contact Dr. Hossam Darwish on: 71 452 365
Email:conferencelebanon@yahoo.com
Ioeti.conference@gmail.com
info.ioeti@gmail.com
You can stay @
- Moevenpick hotel, Beirut-conference venue
- Safir Hotel- Raouche area (5 mins. to the venue)
- Savoy Hotel- Raouche area (5 mins. to the venue)
- Lancaster Hotel- Raouche area ( 5 mins. to the venue)
Special reduced prices at the above hotels are offered to conference attendees ONLY.
Kindly make your reservation via this website: http://www.lebanon-hotels.com/
Upon paying for your hotel expenses, pl.call this number 961.70.103222 for airport pick ups.
Seminar Agenda
“E- Marketing Arts for Tourism”
Movenpick Hotel, Beirut, February 25&26, 2010
Day 1, February 25th,2010
10.00-10.30 Registration and networking
10.45-11.00 Welcome address: Dr. Hossam Darwish, Seminar coordinator
11.00-11.10 Patronage speech: HE Mr. Fadi Abboud, Minister of Tourism, Lebanon
11.15-12.45 Session 1
Speaker: Mr. Damian Cook, President of e tourism Africa
Paper : The Importance of social websites in online marketing &E-tourism
Speaker: Boris Kapitanovic, Managing Partner & Director of Inventera Co.
Paper : Online marketing and its interrelation with e tourism: planning & marketing
12.45-14.00 Lunch Break-Mediterranean Restaurant
14.05-14.50 Session 2
Speaker: Mohamed El-Sayad, General Manager -MSN Arabia, Maghreb & Pakistan
Paper : E-media arts: how to make it cost effective
Speaker : Mr. Hamid Abi Aoun, G. M. Amadeus, Beirut
Paper :
15.00-15.30 Coffee Break
15.30-16.45 Workshop; How to develop an E-marketing plan
Speakers: Boris Kapitanovic, Managing Partner & Director of Inventera Co
Mohamed El-Sayad, General Manager -MSN Arabia, Maghreb & Pakistan
16.50-17.30 Session 3
Speaker: Michael Jackson, Intr. expert in strategic business, marketing &communications
Manager
Paper : The challenge of change
Day 2, February 26th,2010
10.30-11.15 Session 4
Speaker: Michael Jackson, Intr. expert in strategic business, marketing &communications
Manager
Paper : Online business and challenge of change
Session 5
11.40-12.20 Speaker: Anders Mogensen, Co-founder of Seismonaut & expert on Travel 2.0
Paper : Social Media - shifting the balance of power
12.20-13.00 Session 6
Speaker:
Paper :Amazing E page in E marketing
13.00-13.45 Session 7
Speaker: Damian Cook, President of e tourism Africa
Paper : Online advertising & tourism web 2.0
13.45-15.00 Lunch Break-Mediterranean Restaurant
15.05-16.50 Session 8
Speaker: Abdallah Al Dabaggh, Yahoo
Paper
16.50-17.30 Coffee Break
17.30-18.10 Session 9
Speaker: Boris Kapitanovic, Managing Partner & Director of Inventera Co
Paper : Advertising through the use of e-mail-The social network era
18.10-18.50 Workshop; Submission strategies to search engines
Speakers: Boris Kapitanovic, Managing Partner & Director of Inventera Co
Damian Cook, President of e tourism Africa
18.50-19.30 Open Discussion; The use of research tools and the best choice of search words
Speakers: Michael Jackson, Boris Kapitanovic, Mohamed El-Sayad & Damian Cook
19.30-20.00 Certificate Distribution | 
