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UNWTO welcomes the world’s one-billionth tourist


 

A British tourist visiting Madrid, Spain on 13 December has been revealed as the symbolic face of the one billion international tourists travelling in 2012. The tourist was welcomed by the Minister of Industry, Energy and Tourism of Spain, José Manuel Soria, UNWTO Secretary-General, Taleb Rifai, and the Mayor of Madrid, Ana Botella, at an event in Madrid’s Museo del Prado, held to celebrate a record one billion international tourists in 2012. The event, part of the UNWTO One Billion Tourists: One Billion Opportunities campaign, recalled how tourism can create billions of opportunities for growth and development around the world (Madrid, Spain, 13 December 2012).  

“Today, we welcome the symbolic arrival of the one-billionth tourist,” said Mr Rifai. “The one-billionth tourist, Mrs. Dale Sheppard-Floyd from the United Kingdom, is visiting Spain for three days. During that time she will experience a new culture, meet new people, support the local economy and help to sustain the jobs of waiters, tour guides and many more working in tourism, as well as of all those whose jobs are indirectly linked to tourism such as taxi drivers, food producers or shop attendees. If we multiply this impact by one billion, we begin to understand the enormous significance of reaching this milestone.” 

The celebration was held in Madrid’s Museo del Prado, the city’s most visited tourism attraction, in the presence of UNWTO representatives and Spanish tourism and private sector officials, as well as many of the museum’s daily visitors from around the world. As it is impossible to know exactly where the one-billionth tourist arrived, many countries celebrated the occasion by also welcoming tourists arriving on 13 December.  

The Minister of Industry, Energy and Tourism of Spain, José Manuel Soria, thanked UNWTO for choosing Spain to celebrate the official celebrations of the international campaign and stressed that “Spain is one of the world’s leading tourism destinations, where the sector represents 11% of the country’s economy.” The Minister further highlighted the importance of tourism in economic development and job creation. 

Minister José Manuel Soria noted that Spain was expected to reach a record 58 million international tourist arrivals in 2012, alongside an increase in tourist receipts. The Minister recalled Spain’s intention to increase and retain its large number of tourists who visit the country to experience its diverse tourism attractions.   

“Madrid City Council is happy to be hosting this symbolic act, since it strengthens the reputation of the city as one of the world’s great tourism destinations. Tourism is one of the principal drivers of Madrid’s economy. Indeed, in its current strategic plan, the Madrid Visitors & Convention Bureau aims to transform tourism into a pillar of wealth and employment creation for the city,” said the Mayor of Madrid, Ana Botella.    

The event was held as part of the UNWTO campaign, One Billion Tourists: One Billion Opportunities, calling on tourists to make a difference when traveling abroad and recalling the positive impact that even the smallest actions can have if multiplied by one billion. 

Outside the Prado, as well as in Madrid’s famous Plaza Mayor, tourists visiting the city became Faces of the One Billion by adding their photos to a giant mural, reminding tourists that they are part of the one billion and that all their actions count.

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UNWTO welcomes the world’s one-billionth tourist
UNWTO welcomes the world’s one-billionth tourist

A British tourist visiting Madrid, Spain on 13 December has been revealed as the symbolic face of the one billion international tourists travelling in 2012 (26/12/2012)
Here are some great reasons for discovering Navarre Region in Spain
Here are some great reasons for discovering Navarre Region in Spain

A land of diversity Embrace the craggy green silhouette of the Pyrenean mountains and notice how the landscape gradually changes to gentle undulations as it descends to the fertile river plain known (21/10/2012)
EIBTM 25 - Association Programme line up announced Keynote Speaker confirmed The Great Association D
EIBTM 25 - Association Programme line up announced Keynote Speaker confirmed The Great Association D

Celebrating its 25th anniversary, EIBTM is lining up 3 days of education and networking for this year’s Association Programme with highlights that include the return of the Great Association Debate (20/10/2012)
Vueling’s (Spanish Airline) latest 500 new employees to support expansion
Vueling’s (Spanish Airline) latest 500 new employees to support expansion

Vueling operates a fleet of 59 Airbus (57 A320 and two A319) at 74 airports throughout Middle East, Europe and North Africa. (11/10/2012)
The 16th edition of MITM Euromed and The 4th of CULTOUR Fair IN Granada, Spain, Ended with resoundin
The 16th edition of MITM Euromed and The 4th of CULTOUR Fair IN Granada, Spain, Ended with resoundin

The participants from 23 countries around the world had the opportunity to enjoy the exceptional and exclusive reception held at the Generalife’s Gardens in the Alhambra. (10/10/2012)
UNWTO and WYSE Travel Confederation Launch Global Declaration to Promote Youth Travel
UNWTO and WYSE Travel Confederation Launch Global Declaration to Promote Youth Travel

Global Organisations join forces to Encourage Governments and Businesses to Tap into Huge Potential of Youth Tourism. (25/09/2012)
Countdown to World Tourism Day 2012 .. ..
Countdown to World Tourism Day 2012 .. ..

With less than one week to go to World Tourism Day (WTD) on September 27, preparations for the official celebrations in host country Spain are well underway. (23/09/2012)
Horse races on the beach
Horse races on the beach

Since 1845, during the evening\'s low tide in the month of August, the beaches of Sanlúcar de Barrameda have been used for horse races. Popular tradition has it that the origins of these celebr (16/08/2012)
La Tomatina - La Tomatina tomato festival
La Tomatina - La Tomatina tomato festival

The origins of this mass tomato battle date back to a fight amongst children in 1945 and it has been celebrated every year since then. (25/07/2012)
415 million tourists expected worldwide in the May-August peak season
415 million tourists expected worldwide in the May-August peak season

International tourist arrivals worldwide grew by 5% in the first four months of 2012, despite remaining economic uncertainties in some of the major outbound markets. (09/07/2012)
Spain's record-breaking number of blue-flag beaches
Spain's record-breaking number of blue-flag beaches

Would you like to visit a country with some of the best beaches in the world? Then grab your swimsuit and come to Spain! (05/07/2012)
Spain: music for everyone in the summer
Spain: music for everyone in the summer

You can surely think of many reasons to visit Spain on your holidays, but did the thought of music cross your mind? (21/06/2012)
UNWTO and WTTC call on the G20 to use tourism's potential
UNWTO and WTTC call on the G20 to use tourism's potential

Ahead of the G20 world leaders’ meeting in Los Cabos, Mexico, next week, the UNWTO and WTTC call on the leaders to consider Travel and Tourism as an engine for economic growth and stimulating the gl (16/06/2012)
MITM 2012 IN GRANADA, SPAIN, A PLUS
MITM 2012 IN GRANADA, SPAIN, A PLUS

GSAR Marketing, who celebrates this year its 30th anniversary, offers a plus to exhibitors of the 16th edition of MITM Euromed, Meetings and Incentive Travel Market (08/06/2012)
UNWTO welcomes T20 decision to advance visa facilitation
UNWTO welcomes T20 decision to advance visa facilitation

UNWTO welcomes the Declaration issued by the Tourism Ministers of the G20 economies (T20) calling for priority to be given to facilitating travel as a means to boost economic growth and create jobs. (22/05/2012)
Ecotourism in Spain
Ecotourism in Spain

Come and discover Spain’s natural spaces in an original way, but with the utmost respect for the environment (20/03/2012)
Congress on Snow and Mountain Tourism to advance the use of new technologies in mountain tourism
Congress on Snow and Mountain Tourism to advance the use of new technologies in mountain tourism

7th World Congress on Snow and Mountain Tourism, held by UNWTO in collaboration with the Principality of Andorra (La Massana, Andorra, 11-12 April 2012). (13/03/2012)
 The Ramsar Convention and the World Tourism Organization (UNWTO
The Ramsar Convention and the World Tourism Organization (UNWTO

Ramsar’s Secretary General Anada Tiéga notes: “This has been an excellent opportunity for the Ramsar Convention to take advantage of UNWTO’s expertise in the sustainable management of tourism (02/02/2012)
The Canary Islands in Spain, a destination which is close, safe and fun
The Canary Islands in Spain, a destination which is close, safe and fun

the Canary Islands have very attractive offers that combine the beach with complementary activities such as excursions, boat trips, nature routes or culture, gastronomy, leisure activities, etc. (04/01/2012)

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The articles which appeared in Islamic Tourism magazine

COSTA De La LUZ SPAIN 2010

  Issue 58

TRACING THE FOOTSTEPS OF TARIQ IBN ZIYAD
PART 11
  Issue 53

Rambla Street in Barcelona city
One of the most European beautiful cities
  Issue 49

Oviedo City….
The 2nd cleanest city in Europe and may be in the World.
  Issue 47

The 13th MITM Meetings and Incentive Travel Market

  Issue 47

Madrid
A magnificent queen and a real beauty
  Issue 38

Palma De Mallorca
Enchanting Aura of Moors and Art Galleries
  Issue 35

Arabic script
Adorns church towers in Spain
  Issue 33

Arabic script
Adorns church towers in Spain
  Issue 33

Elche
Numerous Cultures, One Civilization
  Issue 30

Galicia
Home of the Miracle Cathedral
  Issue 30

Romantic Seville
Full of history and excitement
  Issue 29

Barcelona Hosted EIBTM
The European exhibtion of incentives, businesses...
  Issue 27

Macaronesia
The Blessed Islands
  Issue 25

Andalusian Fortresses& Towers
Rich With Culture and Enjoyable
  Issue 24

Toledo
The Rose of Historic Spain
  Issue 22

FITUR 2006
Spain: Europe’s Number One Destination
  Issue 22

Islamic Influences
On spanish Architecture
  Issue 20

Ronda in Spain
The land of legends, bandits and museums
  Issue 19

Al-Halfaya
from Iraq to Andalusia
  Issue 18

400th anniversary
of the publication of Don Quixote
  Issue 17

Great interest
in the Spanish edition of Islamic Tourism
  Issue 16

The Arab-Islamic Community
in Spain
  Issue 15

Madrid
A city built in Spain by Muslims
  Issue 14

Maldives
A tropical paradise
  Issue 11

Fitur Exhibition:
Tremendous intrest in Islamic Tourism
  Issue 10

Gibralter to Granada
800 years from Tariq to Boabdil
  Issue 8

Madrid Exhibitions
The FITUR fair in Madrid
  Issue 6




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