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Don’t Miss
The Secrets of E- Marketing arts Seminar for tourism and all sectors
Organized BY The international organization for the E- Marketing and E- tourism “IOETI”
In collaboration with
E page Middle East & EMC Lebanon
“E- Marketing Arts for Tourism and all Sectors” Seminar:
February 25&26, 2010, Mövenpick Hotels & Resorts Beirut, Lebanon
Learn in two days how to rise above all in your e business
Certifications – IOETI Certifications are the most widely recognized E-marketing Certifications in the Middle East.
• Maximizing Internet visibility
• Increasing website traffic
• Converting "lookers into bookers"
• Maximizing return on investment
What can IOETI do for you?
- Develop e-tourism worldwide, specifically in developing countries in order to increase revenues and sustainability.
- Encourage tourists to plan their trips electronically to create channels between and within countries such as the Middle East, Latin America, North African countries, Africa, and the Far East.
- Create awareness, educate and update the travel industry with the latest e-travel strategies.
- Enforce Legislations and Intellectual Property Rights:1) Make recommendations to governments to issue unified laws to protect.2) Consider the possibility of creating new codes of the law locally and internationally to protect electronic transactions.
- Increase the knowledge of e-tourism through educational programs and training.
- Enable tourism providers to achieve maximum return on their advertising investment more effectively in the minimum time necessary.
How is E-marketing going to change your business?
Today E-marketing has become one of the essentials of business success; everyday hundreds of million users (buyers) come to the Internet looking for services and products from all over the world creating the largest market in humanity.
E-marketing is converting the Internet to be your best channel for marketing and selling your products and services with low cost and more effect by comparing it to any traditional marketing tools. Today, Millions of websites are competing to market and sell their products and services to Internet users which make your e-marketing activities "the mission impossible", especially if you don't have the knowledge of e-marketing or search engines optimization science.
Hence, the objective of this conference (E-Marketing Arts) is to engage in depth E-marketing experts from all over the world to share with you their knowledge and experience about all e-marketing techniques.
It is well known that management of any marketing campaign on the Internet can be on both short and long term policies.
Short Term Policies: Being used to fast increase of website traffic required for lunching new website, these policies should be sufficient alone to ensure a good turnout on the website over the long time.
Long-term policy:
It provides the permanent website traffic to attract interested visitors in your products. Such policies are indispensable if you're targeting sales of real product and can be achieved through good content and updated on an ongoing basis of the website.
It is recommended that you recognize that E-marketing plans contain a variety of policies of short and long term demand of the site which ensures a continuous, lasting and more visitors interested in your products and services, and at the same time facilitates the process of converting them to be customers and thereby ensure an increase in sales.
These special techniques in E-marketing are known as E-Marketing Arts.
“E - Marketing Arts for Tourism Sake”
The overall objective is to involve in depth renowned E-marketing experts from all over the world to share with you their knowledge and expertise about different types of E-marketing such as:
• Search engine optimization , Social media for tourism , Monitoring the effectiveness of your e-marketing campaign , Develop an E-marketing plan , web 2.0 , How to use email to promote your business , Online advertising , E-page benefit , travel Systems case study , E power from Amadeus , Challenge of change
This conference will also optimize your opportunities for networking and developing your particular marketing programs not only in using the Internet more effectively, but also in a optimizing other opportunities via E-marketing.
Why attend?
- Indulge in a deeper understanding of the trends that will be affecting your business over the next five years.
- Learn how to strike the right balance between traditional media and Internet advertising for your business.
- Grasp how to target prospective clients with more precision than ever before.
- Get a deeper understanding on how to use the new search technology as a marketing tool.
- Have the opportunity to discuss key issues face to face with industry leaders in E-tourism and E-marketing.
- Know how to target clients on-line and attract their attention in a cluttered Internet environment so that your business stands out.
- Avoid wasting money on the wrong decisions
- Stay abreast on cutting edge on online tourism marketing and technology..
Menu of discussions
- Search Engine Optimization: It's no good having a great website that no one can find. Discover the keys to being found on search engines.
- Social Media for Tourism: What networks you should join and why.
- Online Distribution: Find out what online distributions are and the many channels that are available to you.
- Search Engine Marketing: how to make it cost-effective.
- Bringing People to Your Site: e-marketing strategies and tools.
- Customer Reviews and Trip Advisor: The critical steps of understanding reviews.
- Getting started with the Internet and Website: Benefits from the Internet and how to use it for your own advantage.
Where and when?
Mistral Hall, Moevenpick Hotel, Beirut/Lebanon
February 25&26 ( 11.00 AM - 17.30PM) ( Including lunch and coffee breaks)
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