TAT is to open offices in Dubai, Moscow and Vietnam, all of which are generating promising growth. It is also working actively in China which is projected to become Thailand’s top source of visitor arrivals by the end of this decade, overtaking both Malaysia and Japan. Mrs. Phornsiri said the core focus will be on attracting “quality tourists with high yield.” A lot of time and effort is to be directed at enhancing TAT’s e-marketing abilities through websites, blogs, discussion forums, travel clubs, mobile phone messages, etc, especially to reach the high-end target group in places like Japan, Australia and the US. She said, “The fact that 60% of total arrivals are repeat visitors opens up excellent opportunities to attract more visitors by getting our loyal guests to recommend Thailand to more friends and colleagues.”One key component of the campaign will be the nine Royal Discovery Initiative projects, all conceptualised and created by His Majesty the King and members of the Royal Family as part of Thailand’s “sufficiency economy” practice.
Mrs. Phornsiri said, “This year, we are commemorating His Majesty the King’s 80th Birthday Anniversary. His Majesty is now the world’s longest reigning monarch and within two years, will become the longest reigning monarch in world history. This will be another cause for glorious celebration.”
The nine Royal Discovery Initiative projects epitomise the pride of Thailand. They cover areas such as agriculture, occupational training, education, traditions and culture.
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