The success of the ‘Believe in Thailand’ campaign secured by the Thailand Convention & Exhibition Bureau or TCEB has paved the way for Thailand’s preparations to host Thailand’s largest Mega-event of 2011.  TCEB has provided its support to ‘Herbalife Asia Pacific Extravaganza 2011 – Bangkok ‘ assorted by Herbalife International (Thailand) Ltd from 6-8 May and will extend a warm welcome to more than 25,000 Herbalife executives and independent distributors from 13 countries across the Asia Pacific region. 

Mr. Akapol Sorasuchart, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, revealed that "This year Thailand is honored to host ‘Herbalife Asia-Pacific Extravaganza 2011 – Bangkok’, which last year was held in Korea. This reflects the international community’s strong and continuing confidence in Thailand, to which TCEB contributed through its ‘Believe in Thailand’ campaign, communicating the key message: “Thailand inspires your business success.’ 

“This Asia Pacific regional meeting: ‘Herbalife Asia Pacific Extravaganza 2011 – Bangkok’ will be held on 6-8 May 2011 at BITEC Convention and Exhibition Centre, attracting Herbalife executives and independent distributors from throughout the Asia Pacific, including Australia, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand and Vietnam. The event aims to strengthen the Herbalife business across the region. 

"This year’s ‘Herbalife Asia Pacific Extravaganza 2011’ event is considered a MICE  ‘Mega Event’ and will be Thailand’s largest MICE event of 2011", Mr Akapol added. “The event is expected to attract over 25,000 Herbalife International executives and independent distributors from across the Asia-Pacific region, generating more than US$50 million (1,560 million baht) in anticipated revenues for Thailand. Total projected MICE industry revenues for 2011 are expected to reach US$1.86 billion (57,600 million baht) with up to 720,000 MICE travelers MICE visiting Thailand this year. Therefore we regard the success of this event as an important landmark for Thailand, demonstrating our country’s unique potential and capabilities to host major international business events.” 

According to Mr. William Michael Rahman, Senior Vice President and Managing Director for Asia Pacific, Herbalife International Limited, he said: "Herbalife Asia Pacific Extravaganza 2011- Bangkok’ is a key training seminar for Herbalife worldwide, giving our distributors an unique opportunity to receive training in business and marketing strategies. If is also a forum for exchanging success stories and a chance to meet personally with senior Herbalife executives and contribute to building an overall business model to work and succeed together. 

“This is the fifth time that the Herbalife group has chosen Thailand to host this flagship annual event, signaling the country’s importance as a strong and growing market for Herbalife, and underscoring Thailand’s readiness and potential in terms of dedicated convention and exhibition centres, world-class infrastructure and facilities, and of course, Thailand’s unique culture, hospitality and world-renowned cuisine. All of these factors, as well as Thailand’s diverse tourism opportunities, contribute to the selection of Thailand as a destination for our events, and to the large numbers of delegates we see in our events held here. 

"This year we expect more than 25,000 Herbalife Independent Distributors from 13 countries in Asia Pacific to join this important meeting, to participate in activities aimed at inspiring independent Herbalife distributors and strengthening their business. Throughout the event’s 3-day duration, meetings for members from supervisor to advanced levels will be held to share the experiences of Herbalife leaders (‘Herbalife Idols’) in building successful Herbalife businesses, including a Herbalife-style day, and ending with a gala dinner party. We see this also as a reward to all Herbalife distributors for all their hard work and dedication throughout the year"
Mr. Rahman said.