The Tourism Authority of Thailand (TAT) has launched its “Amazing Thailand” official LINE account to help travellers receive the latest real-time information about the kingdom’s tourism activities and promotions on their smartphones. The information will be available for travellers who are already in Thailand as well as target travellers in Singapore, Malaysia and Indonesia. The “Amazing Thailand” official LINE account fun stickers can be downloaded from now until 26 December 2012.
An ‘Official LINE Account’ is a feature which allows businesses to send messages directly to LINE users who have added their account as a ‘friend.’ These Official Accounts enable businesses to reach LINE’s users around the world. As a smartphone is always connected and on the users person, businesses can directly reach their customers in real-time, as against Twitter and Facebook where users mainly follow timelines for sent information. This new service from LINE alerts the users instantly through push notifications, meaning that businesses can expect a high number of viewers. Companies also can use their original ‘Business Stickers’ featuring their logo/characters when communicating with users.
Mr. Suraphon Svetasreni, Governor of the TAT, said that the expanded communication effort is part of the TAT’s strategy to make increased use of social media to engage with travellers worldwide. Travellers who join the “Amazing Thailand” Official LINE Account will be able to download 16 Amazing Thailand stickers of Sukjai and friends, which will increase the fun of chatting with their friends.