ITE Travel Exhibitions: MITT2005 (Moscow International Travel & Tourism exhibition) opened its doors to the international travel community at the end of March at Krasnaya Presnya Expocentr. The 12th edition of MITT has shown unprecedented growth and over the past 12 years has established itself as a world class event. As the leading travel and tourism exhibition for Russia and CIS, MITT consistently attracts the key industry players involved in the Russian and CIS markets looking to meet new and established buyers, and to discuss the latest developments in the industry.
This year the exhibition covered over 27,000sqm (gross) and some 2,500 companies from over 110 countries and regions, showing a 12% growth since the 2004 edition. International exhibition space sold has grown by approximately 1,000 sqm compared to 2004. The organisers are pleased to report that 99% of space at MITT sold out within the first six months of sales. For 2006, the organisers are looking to reconfigure the floorplan to maximise the space available and meet the high demands for space.
Tourist boards such as ENIT and Bulgaria Tourist Authority have doubled their space at MITT 2005. China, Dubai, Great Britain, Greece, Israel, Switzerland, Tanzania and Turkey have secured larger stands for their national participation. There were also 37 new international private companies exhibiting at MITT looking to establish a presence on the Russian market.
New tourist boards joining MITT this year to actively promote their destinations to Russian travel buyers included Argentina Secretaria de Turismo, VisitDenmark, Fujairah Tourism Bureau, Hong Kong Tourism Board, Inatur Venezuela, Promperu and Yemen Tourism Promotion Board.
Frederique Maurell, Senior Event and Sales Manager, says, “I am delighted by the exciting growth that we have witnessed from long haul destinations. All regions including South America, Asia, Middle East and Africa have significantly expanded and we have seen an impressive number of new companies coming on board from the exotic destinations. Each year, more destinations are considering Russia as an integral part of their marketing strategy. This is testament to the strength of the Russian market.â€Â
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