Hilton To Open 70 Hotels In Russia
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www.ite-exhibitions.com Hilton Hotels Corporation (HHC) has announced that it will open around 70 new hotels in Russia by 2017, with a total room capacity of 12,000. As well as Moscow and St. Petersburg, planned locations include Ekaterinburg, Kazan, Krasnodar, Rostov, Sochi, Samara and Perm.The company is not planning to build hotels by itself, but instead to sell franchises. A third of all hotels will be operated by Hilton.Earlier this year, HHC announced that it will enter into a ‘Preferred Development Alliance’ with London & Regional Properties Limited (L&R). This agreement is expected to result in the development of at least 25 new hotels in an initial period of five years, encompassing selected brands within the Hilton Family of Hotels, including Conrad, Hilton, Doubletree by Hilton, Hilton Garden Inn and Hampton by Hilton hotels, all of which HHC will manage. The first hotel expected to be included in the deal will be the 188-room Doubletree by Hilton hotel, in the centre of Novosibirsk.“Russia is an outstanding market in which to pursue hotel development, given the powerful combination of improving economics and favourable demographics,” said Ian Carter, Chief Executive of Hilton’s international operations. “There is almost a total absence of internationally-branded properties throughout the regional cities of Russia. In London & Regional, we have a blue-chip owner; Hilton has enjoyed a long-standing trading relationship with this company, comprised of highly-experienced developers with a strong appetite for growth. With their support, we aim to become the market-leading international hotel company in Russia.” “The Hilton name is a powerfully strong brand and Russia offers tremendous potential, boasting 11 cities with a population of more than 1 million people,” said Ian Livingston of London & Regional. “With the multi-brand approach that Hilton Hotels Corporation now has, the company is able to offer solutions in all travel sectors.” Separate from this agreement, Hilton’s first hotel in Russia will be the 275-room Hilton Moscow Leningradskaya, scheduled to open in March 2008.
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(07/06/2011)
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