Exchange of views in cities network
A presentation by Ray Bloom, Chairman of IMEX, the worldwide exhibition for incentive travel, meetings and events, focused on the importance of good relations between local government and the travel industry. Keynote speaker Matthias Strolz, managing partner of the consulting firm promitto, gave an insight into the management of public organizations during the process of change. A wider perspective was guaranteed by case studies of Geneva, Brussels and Amsterdam presented by the directors of tourism of these cities: Philippe Vignon, Patrick Bontinck and Stefan Diender all gave an insight into the change management processes of their tourism organizations.
The ECM meeting is held in a different European metropolis each year. Only five years after it was established, the meeting has become an essential networking platform for decision-makers in the marketing of European city destinations. Next year’s meeting is scheduled to be held in Oslo on December 10, 2012.
ECM (European Cities Marketing) is the leading European association of city tourism offices and convention bureaux, representing 125 members across 100 major cities in 32 countries. Its aim is to improve the performance and maintain the competitiveness of its members through the exchange of best practice and information. |