Qatar Airways has once again raised the bar and set new standards for 5-Star service in the aviation industry by leveraging on the iPad to offer personalised service to its customers at various touch points.

The iPad provides Qatar Airways’ cabin crew and concierge staff at the airline’s exclusive Premium Terminal at Doha International Airport and Premium Lounge at London Heathrow, with a multi-faceted functionality and easy access to customer information, data on flights and destinations at their fingertips.

Cabin crew and concierge staff at both Doha International Airport and London Heathrow are able to use this custom-built, state-of-the-art mobile application to anticipate customer needs and deliver the airline’s unrivalled 5-star service from their iPad in a paperless environment.  

The app, with an interactive seat map design, highlights the presence of VIPs and Privilege Club members onboard. It also identifies customers quickly, provides ready access to customer information and alerts the crew and concierge staff at the Premium Terminal and Premium Lounge of passenger’s special meal or service requirements.  

Qatar Airways Chief Executive Officer Akbar Al Baker said the iPad enabled cabin crew and concierge staff to know the customer better, proactively respond to their needs and offer an enhanced brand experience. 

“While we will continue to offer the personal touch and unrivalled 5-star service onboard, Qatar Airways will use innovation as an extension of our brand engagement to understand our customers better and set new benchmarks in service and customer experience,” he said.

Qatar Airways plans to extend the customers’ iPad experience to include on-board Privilege Club enrolment and introduce value added services for the redemption of Qmiles for upgrades and purchase of duty free items inflight.

Qatar Airways has seen rapid growth in just 15 years of operations, currently operating a modern fleet of 111 aircraft to 119 key business and leisure destinations across Europe, Middle East, Africa, Asia Pacific, North America and South America. 

Since the beginning of 2012, Qatar Airways has launched flights to Baku (Azerbaijan); Tbilisi (Georgia); Kigali (Rwanda); Zagreb (Croatia), Erbil (Iraq), Baghdad (Iraq), Perth (Australia) and Kilimanjaro (Tanzania). 

Over the next few months, Qatar Airways will launch services to a diverse portfolio of new routes, including Yangon, Myanmar (October 3); Maputo, Mozambique (October 31); Belgrade, Serbia (November 20); Warsaw, Poland (December 5) and Chicago, USA (10 April 2013).