Fiera Milano, one of the world’s leading trade fair companies, and Al Fajer Information & Services, the principal point of reference for the organisation of trade fairs in the United Arab Emirates, have today, 12 December, signed a Memorandum of Understanding in Dubai.

The agreement has been signed as part of a Fiera Milano trade mission, led by the chairman Michele Perini, involving the participation of six business-to-business exhibitions which are the international leaders in their respective markets:

● EIRE – Expo Italia Real Estate (real estate sector);

● Micam Shoe Event (footwear sector);

● BI-MU (biennial fair for the machine tools sector):

● EICMA MOTO (International motorcycle show);

● Salone Internazionale del Mobile (furniture sector);

● Milano Unica (textiles sector).

Fiera Milano presented its own activities, and the business opportunities provided by its many professional exhibitions, to the institutions, trade fair organisers and press of Dubai. 

The Memorandum of Undestanding, which establishes the foundations for a reciprocal exchange of information and projects, which will be instrumental in identifying cultural and commercial initiatives that can be exported to both countries, has already delivered its first positive result: to establish an opportunity between Al Fajer and the International Motorcycle Show, the ‘Salone internazionale della Moto’ (the world’s leading motorcycle exhibition) for the promotion of the event throughout the United Arab Emirates and the organization of local distributor visits to the Milanese exhibition.

The signing of this agreement also forms part of a Fiera Milano initiative called “Fiera Milano Friends” which is a project between international fair organisations to exchange information concerning programs and activities, while at the same time increasing business opportunities.

 “The memorandum that we have signed today – stated Michele Perini, the Chairman of  Fiera Milano – is a significant step towards a close and profitable collaboration between Fiera Milano and the Gulf region. It is an important initiative that fits perfectly with the broader strategy of international growth that we have been successfully pursuing for several years. Fiera Milano already currently organises about forty professional exhibitions in China, India, Brazil and Russia. This, however, is clearly an effort that can continue indefinitely through market analyses, contacts with new potential partners, the research of initiatives which keep us continuously occupied”.    

Satish Khanna, General Manager of Al Fajer Information & Services, stated: “We are happy to sign this agreement with Fiera Milano today, here in Dubai. For many years, we at Al Fajer Information & Services have also been pursuing our intention to create an international network between organisers of trade fairs to allow us to broaden our horizons, and accepting the opportunities offered by the global market. I am certain that today’s agreement, will lead to our companies working together on future projects to our mutual satisfaction, and in the interests of the Emirati and Italian companies involved”.

Fiera Milano Company Profile

Fiera Milano SpA, listed on the Electronic Equity Market of Borsa Italiana (STAR segment) since December 2002,  is the leading trade fair organiser in Italy and one of the most important trade fair companies in the world.

Fiera Milano runs  an exhibition center on top of the international ranking for the quality of spaces, technology, logistics and size (345,000 gross sq meters in 20 pavilions and 60,000 sq meters outdoor). It also manages the congress center number one in Europe: the MiCo – Milan Congresses.

Fiera Milano boasts a portfolio of professional shows unique in terms of quality and variety of events: it hosts every year more than sixty shows (of which about one third directly organized), with 30,000 exhibitors. Fiera Milano is also a successful direct exhibition organiser outside Italy in the BRIC countries, with a portfolio of about 40 shows.    

Fiera Milano operates in following business areas:

-     rent of exhibition space and  supply of related technical services to exhibition organizers and direct organization of exhibitions

-       stand fitting services for exhibiting companies

-        multimedia and multi-channel communication services and management training

-        management of conventions and congresses

Al Fajer Information & Services Company Profile

The Genesis of Dubai Exhibitions Starts here

Al Fajer Information & Services, established in 1973, is a pioneer in the exhibition industry of this region. Al Fajer organizes internationally acclaimed exhibitions and conferences of various industry sectors and general consumer goods.

Our first exhibition, was started way back in 1975, interestingly it was started even four years before the existence of Dubai World Trade Centre.

Since its inception, Al Fajer has created a niche in the market by organizing and managing some of the premier shows in Dubai Currently, in its portfolio, Al Fajer has some 25 international exhibitions in some 7 Countries, with office / agent network world wide.