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TTG Asia unveiled its new and improved ttgasia.com and TTG Asia e-Daily products today. In addition to an aesthetic make-over, both online digital platforms have undergone a dramatic content overhaul to enhance their relevance to both readers and advertisers.
Designed with the travel trade professional in mind, ttgasia.com now boasts fresh interactive editorial sections filled with dynamic and original content in a clean, easy-to-navigate layout. This is in keeping with the site’s ambition to go beyond being just an online news site. It has thus evolved editorially to allow its travel trade community readers the opportunity to engage the publication’s editorial team, and with each other as industry experts. Acknowledging its reputation as an authoritative source on travel trade news and information, the new website is also a research haven, rich in archived articles on the Asia-Pacific travel industry.
Complementing these new features, ttgasia.com’s new branding and aesthetics aptly reflects an influential portal, capable of empowering its readers to gain an edge in an ever-changing and challenging business climate. The site’s new tagline “Credible, relevant, award-winning travel trade journalism since 1974”, embodies precisely what the site stands for.
ttgasia.com user Giovanni Angelini, former CEO, Shangri-La Hotels & Resorts commented, “With so much technology/electronic information reaching us on a daily basis, it is refreshing to see well-thought-out, easy-to-read news/happenings from a leading publication covering the hospitality and tourism industry.”
Meanwhile, the current signature orange and purple TTGTravelHub.net daily news has been re-branded as TTG Asia e-Daily. This free service offers bite size updates on the travel industry’s latest offerings and news that would be delivered daily to readers’ email boxes. What’s new is the just-in-time alerts on breaking travel news and events as it happens. With up to 26,000 subscribers on the current mailing list, readers on the move can remain connected with latest industry developments at a quick glance. Past articles on TTGTravelHub.net daily will now be archived at ttgasia.com.
TTG Asia’s team of dedicated editorial team from around the region will continue to bring users original stories that are not taken at face value or rehashed from press releases. With 37 years of experience, TTG Asia is set to re-establish its trusting brand name as the first with the news.
“TTG Asia’s news has always been recognised as the ‘best’ in terms of news leads, regional coverage, accuracy, credibility, relevancy and writing style,” said TTG Asia’s Raini Hamdi, Group Editor. “The revamp of both platforms will create user-generated content to draw in readers, and provide greater edge in wisely strengthening content on a daily basis. More importantly, it lends itself to a logical integration of the e-daily with the website, and the print platforms.”
With these improvements, advertisers can expect more innovative and interactive channels to communicate their brand message to readers. This includes video ad placements and editorial section sponsorships, in addition to standard ad banner placements. This enhances TTG Asia portfolio of titles as a total branding solution for advertisers to reach travel trade professionals in multiple, relevant formats.
New ttgasia.com Editorial Sections
· Top Stories: A roll-over box that will run stories of TTG Asia e-Daily. It will also provide a list of the day’s headlines of top developments. All items are linked back to the main page, allowing users especially those in the long haul market who have business with the Asian tourism industry, to bookmark articles, and read them on the go.
· Online Digital e-Magazine: All issues of the print editions of TTG Asia will be available online via the flipbook function. This allows readers outside the Asia-Pacific region, who have not been able to qualify for the print editions to now be able to have access to the magazine.
· Ask The Expert: Enlisting the help of various experts on a particular issue, this interactive section is designed to provide access to practical tips for a set period of time for readers to consult. Users can comment on topics, hence fostering debates and exchange of information that can be built into threads on different topics, enabling travel industry members an opportunity to enhance business prospects and improve their bottom-lines.
· Tourism Data: Containing full reports on the latest statistics, research, studies and findings in the industry, users can take advantage of the market intelligence to be aware of latest trends to adjust business strategies accordingly and identify potential sources of new revenue.
· Hot Deals and Ideas: This section lists the latest changes in commission structure, packages and new business segments tapped by agents. Agents will be provided with case studies of successful agencies, widening their business segments that in turn create new business opportunities in these fields.
· Gallery: Featuring the pictures taken at regional and international tradeshows. This compilation will carry the latest pictorials from tradeshow coverage to special functions enabling users to share their experiences with industry partners.
· Adam Tan: Back by popular demand that was previously on our print editions, this section presents lighter elements that are not too serious and hard-nosed. Includes behind-the-scenes of the trade, funny snippets, blind items and observations of the lighter side of travel.
In conjunction with the launch of the two products and services, TTG Asia will also be conducting a series of subscription drives to ensure that their database remain up-to-date and relevant with the fast changing environment that the industry faces.
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