Messe Berlin (Singapore), organiser of ITB Asia, ‘The Trade Show for the Asian Travel Market’, has announced four new conference sessions added to this year’s show. These include panel discussions on ‘Loyalty Programmes’, ‘Boutique Hotels’, ‘Women in Action’ and a ‘Business Travel Plenary Session’. Held from 19-21 October in Suntec Singapore, ITB Asia delegates can look forward to a powerful speaker line-up for all four sessions which will take place across the three days of the show.  

This year’s conference programme is already the show’s largest line-up to date, with the addition of the inaugural TTG Travel Agent Conference, the Asia for Asia Conference organised by Singapore Tourism Board, as well as the second instalment of the successful ITB Asia Association Day. 

“The conference component has always been a key element of ITB Asia's knowledge-sharing platform and this year’s programme is all set to be even bigger and better with over 3000 minutes of high powered content, about 40% more compared to 2010,” said Nino Gruettke, Executive Director of ITB Asia. 

“To ensure that ITB Asia truly represents the travel industry, we’ve put together an exciting and more in-depth programme that will probe into the most relevant issues surrounding the industry this year. All sessions will be addressed by key industry players who will provide case studies and share first hand experiences and valuable insights not only from the Asia Pacific region but from around the world,” added Gruettke. 

The conference programme will kick-off on the first day of the show with a keynote speech from Paul Brown, Hilton Worldwide’s President of Global Brands & Commercial Services, who will address the impact of demography and technology on MICE business in Asia.   

 “Delegates will learn the key to getting the balance right when executing loyalty programmes from these industry experts. They will also learn how to stay relevant to travellers’ needs,” added Gruettke.  

ITB Asia is a unique international platform that unites the travel and tourism industry to exchange valuable insights and business leads; attracting 6,605 attendees and 720 exhibitors from over 60 countries in 2010.  

ITB Asia is also a partner event of TravelRave, a mega travel and tourism festival week organised by the Singapore Tourism Board to be held in Singapore in October 2011. 

For more information on the conferences, please visit www.itb-asia.com.