ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as one tourist destination. This annual event involves all the tourism industry sectors of the 10 member nations of ASEAN: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.

Each year, the hosting of ATF is rotated among the member countries. ATF 2011 marks the 30th anniversary of this event since its inauguration in Malaysia in 1981. Cambodia will host ATF 2011 and is all geared up to welcome over 1,600 delegates which includes 400 international buyers and 100 international media. 

Welcome Message 

On behalf of the Ministry of Tourism of the Kingdom of Cambodia and theHost Committee of the 30th ASEAN Tourism Forum, it is my great honour and pleasure to extend our cordial invitation to you to participate in the upcoming 30th ASEAN Tourism Forum (ATF 2011) to be held at the newly built Diamond Island Convention and Exhibition Center, Phnom Penh, Kingdom of Cambodia from 15 to 21 January, 2011 under the theme of "ASEAN - A World of Wonders and Diversity". 

We are proud and honoured for Phnom Penh capital to be chosen once again to host ATF. There has been a lot of development in infrastructure and facilities since Phnom Penh first hosted ATF in 2003. Siem Reap province, home of world heritage and the archeological sites, and Preah Sihanouk province, the most beautiful and pristine beach, have been selected for pre- and post-tours. 

As host of ATF 2011, it is my great pleasure to warmly welcome all distinguished delegates and guests to ATF 2011 in Cambodia with our gracious hospitality and we wish you a great success and pleasant stay in Cambodia- Kingdom of Wonder. 

Ministry of Tourism of Cambodia has appointed TTG Asia Media event organiser for TRAVEX, the Travel Exchange component of the ASEAN Tourism Forum (ATF) 2011 in Cambodia. This will be the second time TTG organises TRAVEX for Cambodia; the first time was in 2003 when Cambodia first hosted ATF.

TTG Asia Media Pte Ltd is the region's leading travel and tourism business information and access provider, as well as a leading organiser and event manager of travel trade shows in Asia, including IT&CMA (Incentive Travel & Conventions, Meetings Asia), IT&CM China, CTW (Corporate Travel World) Asia-Pacific, ITS (International Travel Show) Thailand 2004 and 2005, Thailand Travel Mart (TTM) Plus 2005. TTG also has a good track record of organising the TRAVEX component of ASEAN Tourism Forum (ATF) 1998, 2001, 2003, 2006, 2009 and 2010. It also publishes five titles targeted at distinct sectors of the travel trade: TTG Asia, TTG China, TTG India, TTGmice and TTG-BTmice China. These trade shows and publications provide the best marketing access to Asia-Pacific's travel marketplace, influencers and deciders.