Jordan Makes A Comeback
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www.arabianbusiness.com When, on November 9, 2005, a series of Al-Qaeda linked bomb attacks devastated the Grand Hyatt, Radisson SAS and Days Inn hotels in Amman, killing 60 people and injuring more than one hundred, the world recoiled in shock and Jordan's travel industry looked doomed.
But it would seem that you can't keep a great destination down, and the next two years saw the country dust itself off and get on with the job of rebuilding and remarketing. In fact, arrival figures to the country have been steadily increasing since 2006.Currently, more than half of travellers to Jordan are from other Middle East countries, with the remainder coming from Europe, the US and now Japan. Most of this is business traffic, but the Jordanian Tourist Board (JTB) is now making a real push to lure more leisure travellers, promoting the wealth of attractions the region has to offer.
"In the language of numbers, we witnessed a 38% rise in the number of European tourists visiting Jordan in the first 10 months of 2007. We have also noticed the visitor patterns from Europe have begun to change, extending to longer periods in what is known as the ‘European season' explains JTB communications manager Tohama Nabulsi.
"Jordan is not trying to reposition itself as a safe destination - Jordan is a safe destination. The rising growth of international tourists coming to see its marvels is testament to their confidence in the safety and stability of the country."
Gerhard Stutz, general manager at the Four Seasons Hotel Amman, also believes that the tide is starting to turn in Jordan's favour.
"I think we have started the transition to change. I've recently been in the UK and Europe and from talking to the press and the industry I got the idea that we are starting to build people's confidence in Jordan again," he says.
"We just need to change perceptions of Jordan as an unsafe destination. It is part of the Middle East and is surrounded by countries that do have some turmoil. But Jordan is stable - we have to go out and persuade people of that. Plus, the Jordanian people are extremely nice, helpful and friendly."
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Amman Office / Agents
Mr. Motaz Othman
P.O. Box 841113 Amman 111180
Amman – Jordan
Mobile : +962 785 557 778,
Tel: +962 6 4618615, Fax:+962 6 4618613, E-mail: itmamman@tcph.org |
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