The countries of the Silk Road have organised a presentation every day from 2 pm to 3 pm on the ITB Cinema stage. On Wednesday,9th. of march the Secretary General of the UN WTO, Taleb Rifai will visit the “Golden City Gate” and the ITB Cinema in Hall 7.2.. One of the reason for this high Visit is to discuss a closer cooperation.
New in this year is also the category “Music from foreign countries”, 3-D Films, the award for ad in printmedia, webpresentation, and direct mail acktions.
In the ITB Cinema in Hall 7.2. all competitors will show their work on the Cinema wall .
This media wall and also the stage in front can be used by exhibitors and companies for their own presentation. More then 200 visitors, during the first days mostly tradevisitors will watch the stage.
Many NTO´s and Hotels have asked for a new deadline for the Award “The Golden City Gate” because they have not finished their new films. So the new deadline is now the 22nd of February 2011-
“THE GOLDEN CITY GATE” is an creative and innovative expression of the tourism branch and is organized yearly since 2001 within the scope of the International Tourism exchange of ITB as an international tourism film competition.
In the 10th edition on the next ITB from 9th to 13th of March, in the ITB-Cinema (hall 7.2a) there is the international film print-media competition “THE GOLDEN CITY GATE “. There are three new categories in this years edition:
Print: For town hotel and land campaigns; Music: For music-video-clips from and/or about a country; Web pages: On-line appearance, banner advertising, App`s.
Wolfgang Jo Huschert – chairman of “Bundesverband der Film- und AV-Produzenten e.V – is the president of the jury. The international trade information service “Tourism-Insider” is the new media partner of the film festival and editor-in-chief Joachim Fischer has the function as the new speaker.
A special highlight will be the presentation of 3-D-movies in the ITB-Cinema. The festival only filed with competitive films in the sole ITB-Cinema. The contributions present oneself to an international professional audience from different states and countries, the national and international tourism association and institutions and also the numerous fair visitor..
The assessment of the filed films ensued by an international specialized jury according to the following criterions: visual performance, acoustic overall impression, emotional effect, value of information, conception and creativity. The first-placed contributions will distinguished with gold, silver and bronze by the Golden City Gate. From the front-runner contributions the VIP jury choose the film of the year. This is awarded with the “Diamond Award”.
The professional jury exists of specialists of the areas of tourism, film, public relations and public institutions. The careful choice of the jurors guarantees a professional and wide-diversified spectrum of experience for the expert and objective assessment. The categories: city-tourism, town, location, architecture, country, region, scenery, economy, airline, airport, harbour, cruise, ferry, car-rental, Invest, travel assurance, expedition equipment, ecology, tourist events and functions, incentives, hotel, wellness, spa, TV travel travel magazines,travel documentations, tourism spots (up to 90 sec.), print campaign, advertising, brochures, online appearance and innovative information about alternative electronic media.
By the participation on the competition the participants get additional presences on the ITB: presentation of the films, advertisement on the movie screen, advertisement in the cinema, press conferences, press releases and possible presentations. After the ITB specific applications of the films also spread after the competition, e.g. about video on demand, press, tradeshows, cinemas and TV. For that reason a huge number of new contacts is reached.
The application form is available under www.das-goldende.stadttor.de or www.the-golden-city-gate.com.
THE GOLDEN CITY GATE is an international multimedia contest for the tourism industry and offer a platform to present films and other multimedia contributions at the ITB-Cinema. Participating countries, cities, communities, economic areas, hotels, hotel chain, airpoirts, shipping companies, agencies and event agencies, music and movie productions and travel assurance has the possibility to present their films, prints and music clips on the big movie screen in the ITB-Cinema (hall 7.2a) to an interested audience and the essessment by an international professional jury in Düsseldorf and Berlin. |