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ITB Berlin Convention: Think tank for the topics of tomorrow


 

Ifo president Hans-Werner Sinn on global economic developments – topics include tourism, technology, marketing, health at the world’s largest tourism convention – admission to the ITB Berlin Convention from 7 to 9 March 2012 free of charge for visitors to ITB Berlin

 

Once again, topics including tourism, marketing, technology, politics, the economy, sustainability and health await visitors to this year’s ITB Berlin Convention. From 7 to 9 March 2012, for the seventh time, experts, scientists and practitioners will meet at the world’s largest tourism convention to discuss innovative solutions and best practices in the travel industry and related sectors. The agenda focuses on the latest topics, including the Arab Spring, the challenges facing the cruise industry, as well as problems such as oversubscribed tourism destinations, human rights in tourism and the shortfall in qualified employees and management staff in the hotel industry.

In his keynote speech on 7 March 2012 Prof. Dr. Dres. H.c. Hans-Werner Sinn, president of the ifo Institute in Munich, will talk about “global economic developments and the situation in Germany and Europe“. A leading economist, he will discuss the problems surrounding the EU bailout plan and highlight the consequences for future economic developments in Europe and the world. Matthias Hartmann, CEO, GfK Group, will examine consumer behaviour and travel patterns in times of financial crisis and analyse the effects of a recession on spending. The discussion round entitled “The Arab rebellion: an Arab Spring or tourism ice age?“ will focus on the impact of the political upheavals in Tunisia and Algeria. The boom in the cruise industry raises questions concerning safety on board and protection of the environment. Taking part in the Executive Cruise Panel will be leading figures from the cruise industry: Michael Bayley, Executive Vice President International, Royal Caribbean Cruises Ltd., Larry Pimentel, President & CEO, Azamara Club Cruises, Peter Shanks, President & Managing Director, Cunard Line, Pierfrancesco Vago, CEO, MSC Crociere S.A., Enzo Visone, CEO, Silversea Cruises, and Richard J. Vogel, CEO, TUI Cruises.

Technical progress as the travel industry’s driving force

The example of a new trend, collaborative consumption, shows how greater involvement in e-commerce and online networking can result in the emergence of new business models. Arne Bleckwenn, CEO of Wimdu.de, explains how, based on his web portal for private accommodation, the internet facilitates sharing one’s possessions.

Markus Barnikel, CEO, carpooling.com, pursues a similar concept. In his session entitled “Ride Sharing – the smart transport alternative of the future“, he will be showing how the combination of sharing transport over the web and smartphone use has triggered a mass phenomenon and also benefits the environment. The tsunami in Japan in 2011 once again showed how dramatic the consequences of natural disasters can be on this country and on tourism demand. On 9 March 2012, together with other panel members, Prof. Dr. Dr. h.c. Reinhard F. J. Hüttl, science chair and board spokesman of Deutsches GeoForschungsZentrum GFZ, will discuss what lessons can be learned from the example of Indonesia’s tsunami early warning system.

At the ITB Berlin Convention a wide range of discussion rounds awaits visitors interested in sustainability. Koen Olthuis, Chief Creative Officer, and Paul H.T.M. van de Camp, CEO, Dutch Docklands will present a far-reaching innovation. The Dutch company is the market leader for floating facilities - a solution for destinations threatened by rising sea levels. Its representatives will talk about the floating hotels currently under construction on the Maldives. This year’s Studiosus discussion round will debate “human rights in tourism“. Panel members will include Jürgen Büchy, president of the German Travel Association (DRV) and Markus Löning, Government Commissioner for Human Rights Policy and Humanitarian Aid.

Thought-provoking ideas for marketing heads

On 9 March 2012 at the ITB Marketing and Distribution Day, a paper entitled ”New Trends in Luxury Travel“ will address the fact that for many travellers luxury no longer means extravagant wealth. Marc Aeberhard, President & Managing Director, Luxury Hotel and Spa Management Ltd., will show how hotel owners and destinations can satisfy their guests by successfully exploiting a current trend that embraces self-discovery, simplicity and slow movement ideals. The award-winning travel journalist Doug Lansky will raise some laughs when he presents ”the biggest mistakes in travel marketing“, including the worst tourism slogans and hotel names. In order to prevent these pitfalls he will be offering some thought-provoking ideas for innovative marketing strategies and measures. By contrast, the question Dirk Beckmann, managing director of artundweise GmbH and author of the eponymous book, will ask is “What would Apple do?“. What is Apple’s recipe for success and can lessons be drawn for the tourism industry? On 7 March 2012 another market giant will address the revolutions in global tourism. Dr. Bernd Fauser, Head of Travel Top Accounts, Google, will talk about the Google products impacting on the travel industry and what other innovations lie in store.

The topical issue of health also concerns the ITB Berlin Convention. On 9 March 2012, at the ITB Health Tourism Panel, the focus will be on the health tourism market. Among those taking part in the discussion will be Ralf Baumbach, proprietor and managing director of the MediPlus Group and Dr. Andreas Gent, chairman of HanseMerkur Krankenversicherung AG. Afterwards, at the push of a button, audience members can decide on the winner and losers of the first ITB Health Tourism Battle. Nine panel members will have an opportunity to make their point and the winner’s prize is an air fare to Berlin.

A trade visitor pass to ITB Berlin is valid for admission to the ITB Berlin Convention.

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Legal advice for event managers at ITB Berlin
Legal advice for event managers at ITB Berlin

On 6 March 2013 at the ITB MICE Day, participants can take a look behind the scenes of organising events and gain an overview of the event industry’s many different rules, as well as their fine (15/11/2012)
IMEX Group issues findings from tenth Politicians Forum debate - Destinations urged to use report co
IMEX Group issues findings from tenth Politicians Forum debate - Destinations urged to use report co

The IMEX Group has today issued a public report on the findings of the IMEX Politicians Forum discussion held during IMEX in Frankfurt in May this year. (15/11/2012)
In the Light of Amarna. 100 Years of the Find of Nefertiti
In the Light of Amarna. 100 Years of the Find of Nefertiti

To mark the anniversary of the discovery of the bust of Nefertiti on 6 December 1912, the Egyptian Museum and Papyrus Collection will be presenting an extensive special exhibition on the Amarna period (26/10/2012)
The Golden City Gate 2013 for the 12th. time at the ITB Berlin again
The Golden City Gate 2013 for the 12th. time at the ITB Berlin again

“THE GOLDEN CITY GATE” is an creative and innovative expression of the tourism branch and is organized yearly since 2001 within the scope of the International Tourism exchange of ITB as an (25/10/2012)
Germany Continues to Lead in Green Meetings Worldwide
Germany Continues to Lead in Green Meetings Worldwide

Meeting planners around the world are increasingly citing sustainability as a prerequisite for green meetings, and Germany is leading the way to make green meetings a reality. (11/10/2012)
Tourists are cordially welcome to Berlin
Tourists are cordially welcome to Berlin

Governing Mayor is enthusiastic about the positive sentiment of Berliners. (18/09/2012)
Hotel overnights in Europe set to increase
Hotel overnights in Europe set to increase

ITB Berlin and IPK International investigate Europeans’ preferred types of accommodation – Germans favour middle-class hotels, Russians and Britons the luxury segment – the percen (16/08/2012)
Half-year results: 5 million guests, 11 million room nights
Half-year results: 5 million guests, 11 million room nights

Number of international visitors increased by 13 percent / 300,000 more participants in meetings and conventions (12/08/2012)
App, App and away to Berlin: win a journey for you and five friends
App, App and away to Berlin: win a journey for you and five friends

airberlin and visitBerlin are launching a big competition on the new Facebook App “Experience Berlin”. From today, all Berlin fans have the chance to win a trip to Berlin with five friends (15/07/2012)
Berlin is the winner of the European Football Championship
Berlin is the winner of the European Football Championship

Enthusiastic fans, cheering songs and party atmosphere – this is how Berlin has accompanied the German national team to the semi-final. (03/07/2012)
Berlin Gets Its Own Art Week
Berlin Gets Its Own Art Week

Artists and art lovers alike are invited to the German capital from September 11 to 16 for the premiere of the “Berlin Art Week”. (19/06/2012)
Share the excitement: Berlin celebrates EURO 2012
Share the excitement: Berlin celebrates EURO 2012

Tourist magnet Fan Mile and public viewing (08/06/2012)
Relaunch of the GCB German Convention Bureau website
Relaunch of the GCB German Convention Bureau website

One of the major improvements is a greatly expanded range of available languages. Information will now be presented in Chinese, Italian, French, Spanish and Dutch in addition to the standard German an (22/05/2012)
10th anniversary IMEX opens for ‘bumper’ week of business, education, networking
10th anniversary IMEX opens for ‘bumper’ week of business, education, networking

The 10th IMEX in Frankfurt trade show opens today (May 22nd at Messe Frankfurt) with its traditional focus on generating strong business opportunities for buyers and exhibitors, high-level networking (22/05/2012)
Rocco Forte Hotels Reinforce Growing Medical Tourism Trend
Rocco Forte Hotels Reinforce Growing Medical Tourism Trend

Germany-based hotels an attractive destination for patients travelling from the Middle East. Luxurious hotel brand caters to emerging trend; collaborates with renowned specialists and surgeons. (30/04/2012)
IMEX in Frankfurt celebrates 10th anniversary year with strategic reworking of its hallmark Associat
IMEX in Frankfurt celebrates 10th anniversary year with strategic reworking of its hallmark Associat

After nine years of year-on-year increases in the number of association meeting planners attending the IMEX Association Day, the IMEX team, its association partners and advisors have completely revamp (21/04/2012)
10th IMEX in Frankfurt will combine strong business opportunities with air of celebration
10th IMEX in Frankfurt will combine strong business opportunities with air of celebration

Hosted buyer programme expands – 20 new hosted groups join programme (03/04/2012)
Berlin calls the tune
Berlin calls the tune

Berlin is the German music capital – with the ECHO Awards, the Clubmatcher for partygoers and many musical top events. (24/03/2012)
ITB closing report, A successful ITB Berlin 2012:
ITB closing report, A successful ITB Berlin 2012:

More business concluded – Positive signals,for continued growth in the travel sector (18/03/2012)
Cologne Tourist Board presented its tourism services at ITB 2012
Cologne Tourist Board presented its tourism services at ITB 2012

Business Destination, China Year and Health Tourism (14/03/2012)
12th German-Arab Tourism Forum
12th German-Arab Tourism Forum

In order to enhance and deepen cooperation ties between German and Arab companies and institutions of the tourism sector (17/02/2012)
ITB Berlin Convention: Think tank for the topics of tomorrow
ITB Berlin Convention: Think tank for the topics of tomorrow

Once again, topics including tourism, marketing, technology, politics, the economy, sustainability and health await visitors to this year’s ITB Berlin Convention (17/02/2012)
Berlin, a top travel destination in Europe
Berlin, a top travel destination in Europe

“The interest in Berlin as a travel destination is unbroken”, said Berlin’s Senator for Economic Affairs Sybille von Obernitz at yesterdays’s press conference in the Waldorf (17/02/2012)
The ITB Berlin Convention in 2012
The ITB Berlin Convention in 2012

The entire programme, only a mouse click away (04/01/2012)

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The articles which appeared in Islamic Tourism magazine

Cultour
The first cultural tourism fair
  Issue 37

German Travel Mart
Attracts more and more Arab visitors
  Issue 36

IMEX in Frankfurt
Impressive Arab presence
  Issue 36

The ITB in Berlin
the world’s biggest tourism congress
  Issue 35

On the way to number two in Germany
218,000 visitors at CMT 2008
  Issue 34

Hamburg
Multicultural and Modern
  Issue 32

Berlin wants to attract more MICE tourism

  Issue 31

Berlin
A Unique City In The Heart Of Europe
  Issue 31

Garmisch-Partenkirchen
Bavarian Tradition at the Foot of Germany’s Highest Mountain
  Issue 30

ITB 2007
Optimism about the future of tourism
  Issue 29

Frankfurt
Germany's most modern metropolis has many faces.
  Issue 28

The Palace Chapel of Aachen
Taking the waters as did kings and emperors
  Issue 27

Dresden World Heritage Site
A Baroque City, Risen From The Ashes
  Issue 26

Heidelberg
The Romantic City
  Issue 25

IMEX 2006 in Germany
Three inspiring, productive adn enjoyable days
  Issue 24

Potsdam
Germany's city of palaces, gardens and culture Sightseeing in a winter ambiance
  Issue 23

The International Tourism Exchange (ITB)
World's Leading Fair Celebrates 40th Anniversary
  Issue 23

The Rhine Valley
One of the Most Beautiful Cultivated Landscapes in Germany
  Issue 22

Arab and Islamic Worlds in Germany
Orient and Occident are inseparable today
  Issue 21

Germany
Fifty years of wonderful memories
  Issue 21

Arab Medical Tourism in Germany

  Issue 21

German Students
Explore Egypt
  Issue 17

Berlin
International Tourism Exhibition (ITB)
  Issue 17

Berlin's ITB
Berlin's International Tourism Exhibition (ITB)
  Issue 11

Germany
The exciting world of the German Islands
  Issue 7

Exhibitions
The Berlin international tourism Exhibition
  Issue 6

Islamic Tourism
Germany Welcomes Islamic Tourism magazine
  Issue 5




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