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The ITB Berlin Convention in 2012


 

All the expert knowledge at a glance: as of now visitors to the ITB Berlin Convention 2012 can click on www.itb-kongress.com/program for a first look at the programme of the three-day convention. As the tourism industry’s main think tank the ITB Berlin Convention 2012 has again been able to secure the attendance of prominent speakers. From 7 to 9 March, at the ITB Berlin Convention, part of the world’s leading travel trade show, leading speakers from the tourism industry and other sectors will be highlighting the latest trends and discussing the opportunities and challenges facing the global travel industry in the future. Admission is free for trade visitors with tickets to ITB Berlin.

Each of the three days features a special topic. Day one is devoted to the major trends in tourism, business and society at the ITB Future Day. The high-ranking members of the Executive Cruise Panel will be examining the current and future fortunes of the international cruise industry. Larry Pimentel, President & CEO Azamara Club Cruises; Peter Shanks, President & Managing Director Cunard Line; Pier Luigi Foschi, Chairman Costa Cruise Lines; Michael Bayley, Executive VP International Operations Royal Caribbean International and Enzo Visone, CEO, Silversea Cruises will be discussing the latest growth in demand as well as challenges in the context of environmental protection and social responsibility. Dr. Bernd Fauser, Head of Global Top Accounts Travel Google, will deliver a keynote on innovations such as the Google Hotel Finder and Google Offers, and how in the future revolutionary technologies can help to sell tours. Another speech will deal with a survey by the United Nations World Tourism Organisation (UNWTO) and on future tourism prospects in the Mediterranean , with a look towards 2030. Dr. Taleb Rifai, Secretary-General of UNWTO, is expected to guest on the panel. In the light of recent events the programme will also include discussion rounds on the current financial debt crisis.

Day two features the ITB Hospitality Day, which will focus on the challenges facing the hotel market. In view of the growing number of brands in this market segment one of the papers is entitled “Brands everywhere: how many brands make sense?“. On day two speakers will also be talking about how booking portals are undergoing a consolidation process, the consequences for sales, the “war for talent“, and about how to interest young academics in hotel industry careers. In an age of unrest and natural disasters, another item on the agenda will include information on how hotels can protect their guests in the future. hospitalityInside.com, the interactive information network for journalists and senior executives of the international hotel industry, is the media partner of the ITB Hospitality Day

Thursday, 8 March 2012, also features the ITB CSR Day. At a keynote panel participants will be examining the issue of barrier-free travel. At the Studiosus discussion the focus will be on human rights in the tourism industry. Peter-Mario Kubsch, managing director of Studiosus Reisen; Jürgen Büchy, president of the DRV, and Klaus Brähmig, a member of German Parliament, will be discussing what can be done to safeguard human rights at travel destinations.

On Friday, 9 March 2012, the ITB Marketing and Distribution Day will be taking place. Delegates attending the events will be shown practical examples of past marketing campaigns which were not ideally worth copying, as well as those which are highly praiseworthy. Travel journalist and world traveller Doug Lansky will have thought-provoking ideas for innovative marketing strategies and measures. Dr. Daniel P. Glasner, CEO Groupon Central Europe, will be examining how Groupon can be used to market tourism products. There will also be a paper discussing the impact of user ratings on travel review portals and whether some are faked. An exclusive survey by ITB and FH Worms highlights areas in which this problem frequently occurs and how ratings are faked. Other topics include social media channels and trends such as collaborative consumption. Arne Bleckwenn, the managing director of Wimdu, will be talking about sharing one’s possessions, a growing trend, and about booking private holiday lodgings and sharing trips to destinations.

On Friday, 9 March 2012, the focus of the Innovator Panel at the ITB Mobility Day will be on sustainable fuels such as gas from wind and solar energy production. On the subject of air transport, the debate will examine the burdens resulting from the air travel levy and the proposed EU Emissions Trading Scheme. Another topic will be the European coach travel market, which is facing massive change. The opening up of the long-distance coach travel market as well as the popular new combination of air travel and local coach tours will also be on the agenda.

Parallel with the afore-mentioned events the ITB Destination Days will also be taking place for the entire duration of the ITB Berlin Convention 2012. These will be dealing mainly with the challenges facing destination management. In addition to the burgeoning Asian markets the focus will also be on types of travel with high growth potential, such as health and cultural tourism. The internationally acclaimed health expert Keith Pollard will be talking about the opportunities presented by this major tourism trend, particularly against the backdrop of demographic change. Other sessions will dwell on the Arab Spring and its impact on the travel industry as well as the expanding gay and lesbian travel market.

The newly introduced ITB Young Professional Day, which includes topics such as vocational training and university courses for tourism, the Business Travel Days and the Travel Technology Conference PhoCusWright@ITB, will round of the programme of the ITB Berlin Convention 2012

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Legal advice for event managers at ITB Berlin
Legal advice for event managers at ITB Berlin

On 6 March 2013 at the ITB MICE Day, participants can take a look behind the scenes of organising events and gain an overview of the event industry’s many different rules, as well as their fine (15/11/2012)
IMEX Group issues findings from tenth Politicians Forum debate - Destinations urged to use report co
IMEX Group issues findings from tenth Politicians Forum debate - Destinations urged to use report co

The IMEX Group has today issued a public report on the findings of the IMEX Politicians Forum discussion held during IMEX in Frankfurt in May this year. (15/11/2012)
In the Light of Amarna. 100 Years of the Find of Nefertiti
In the Light of Amarna. 100 Years of the Find of Nefertiti

To mark the anniversary of the discovery of the bust of Nefertiti on 6 December 1912, the Egyptian Museum and Papyrus Collection will be presenting an extensive special exhibition on the Amarna period (26/10/2012)
The Golden City Gate 2013 for the 12th. time at the ITB Berlin again
The Golden City Gate 2013 for the 12th. time at the ITB Berlin again

“THE GOLDEN CITY GATE” is an creative and innovative expression of the tourism branch and is organized yearly since 2001 within the scope of the International Tourism exchange of ITB as an (25/10/2012)
Germany Continues to Lead in Green Meetings Worldwide
Germany Continues to Lead in Green Meetings Worldwide

Meeting planners around the world are increasingly citing sustainability as a prerequisite for green meetings, and Germany is leading the way to make green meetings a reality. (11/10/2012)
Tourists are cordially welcome to Berlin
Tourists are cordially welcome to Berlin

Governing Mayor is enthusiastic about the positive sentiment of Berliners. (18/09/2012)
Hotel overnights in Europe set to increase
Hotel overnights in Europe set to increase

ITB Berlin and IPK International investigate Europeans’ preferred types of accommodation – Germans favour middle-class hotels, Russians and Britons the luxury segment – the percen (16/08/2012)
Half-year results: 5 million guests, 11 million room nights
Half-year results: 5 million guests, 11 million room nights

Number of international visitors increased by 13 percent / 300,000 more participants in meetings and conventions (12/08/2012)
App, App and away to Berlin: win a journey for you and five friends
App, App and away to Berlin: win a journey for you and five friends

airberlin and visitBerlin are launching a big competition on the new Facebook App “Experience Berlin”. From today, all Berlin fans have the chance to win a trip to Berlin with five friends (15/07/2012)
Berlin is the winner of the European Football Championship
Berlin is the winner of the European Football Championship

Enthusiastic fans, cheering songs and party atmosphere – this is how Berlin has accompanied the German national team to the semi-final. (03/07/2012)
Berlin Gets Its Own Art Week
Berlin Gets Its Own Art Week

Artists and art lovers alike are invited to the German capital from September 11 to 16 for the premiere of the “Berlin Art Week”. (19/06/2012)
Share the excitement: Berlin celebrates EURO 2012
Share the excitement: Berlin celebrates EURO 2012

Tourist magnet Fan Mile and public viewing (08/06/2012)
Relaunch of the GCB German Convention Bureau website
Relaunch of the GCB German Convention Bureau website

One of the major improvements is a greatly expanded range of available languages. Information will now be presented in Chinese, Italian, French, Spanish and Dutch in addition to the standard German an (22/05/2012)
10th anniversary IMEX opens for ‘bumper’ week of business, education, networking
10th anniversary IMEX opens for ‘bumper’ week of business, education, networking

The 10th IMEX in Frankfurt trade show opens today (May 22nd at Messe Frankfurt) with its traditional focus on generating strong business opportunities for buyers and exhibitors, high-level networking (22/05/2012)
Rocco Forte Hotels Reinforce Growing Medical Tourism Trend
Rocco Forte Hotels Reinforce Growing Medical Tourism Trend

Germany-based hotels an attractive destination for patients travelling from the Middle East. Luxurious hotel brand caters to emerging trend; collaborates with renowned specialists and surgeons. (30/04/2012)
IMEX in Frankfurt celebrates 10th anniversary year with strategic reworking of its hallmark Associat
IMEX in Frankfurt celebrates 10th anniversary year with strategic reworking of its hallmark Associat

After nine years of year-on-year increases in the number of association meeting planners attending the IMEX Association Day, the IMEX team, its association partners and advisors have completely revamp (21/04/2012)
10th IMEX in Frankfurt will combine strong business opportunities with air of celebration
10th IMEX in Frankfurt will combine strong business opportunities with air of celebration

Hosted buyer programme expands – 20 new hosted groups join programme (03/04/2012)
Berlin calls the tune
Berlin calls the tune

Berlin is the German music capital – with the ECHO Awards, the Clubmatcher for partygoers and many musical top events. (24/03/2012)
ITB closing report, A successful ITB Berlin 2012:
ITB closing report, A successful ITB Berlin 2012:

More business concluded – Positive signals,for continued growth in the travel sector (18/03/2012)
Cologne Tourist Board presented its tourism services at ITB 2012
Cologne Tourist Board presented its tourism services at ITB 2012

Business Destination, China Year and Health Tourism (14/03/2012)
12th German-Arab Tourism Forum
12th German-Arab Tourism Forum

In order to enhance and deepen cooperation ties between German and Arab companies and institutions of the tourism sector (17/02/2012)
ITB Berlin Convention: Think tank for the topics of tomorrow
ITB Berlin Convention: Think tank for the topics of tomorrow

Once again, topics including tourism, marketing, technology, politics, the economy, sustainability and health await visitors to this year’s ITB Berlin Convention (17/02/2012)
Berlin, a top travel destination in Europe
Berlin, a top travel destination in Europe

“The interest in Berlin as a travel destination is unbroken”, said Berlin’s Senator for Economic Affairs Sybille von Obernitz at yesterdays’s press conference in the Waldorf (17/02/2012)
The ITB Berlin Convention in 2012
The ITB Berlin Convention in 2012

The entire programme, only a mouse click away (04/01/2012)

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The articles which appeared in Islamic Tourism magazine

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