IMEX 2011 closes on a high and looks ahead to 10 year anniversary celebrations
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The ninth IMEX in Frankfurt closed on a high earlier today when Chairman, Ray Bloom, announced some important new achievements and record outcomes for the exhibition that represents the worldwide meetings, events and incentive travel industry.
At the show's closing press conference at Messe Frankfurt Bloom explained that the authority and quality of the IMEX hosted buyer model had once again been reinforced.
"There were just under 3,900 European and long-haul hosted buyers in the halls - many were here for three full days with the intention of placing business. The total show attendance was almost 9,000. Results like these confirm that the IMEX model works, and works extremely well for exhibitors and buyers. Both parties now appreciate the value of resources such as the diary and appointment system, the IMEX App with over 1,200 downloads, and the website which allow them to extract maximum business benefit from their time at the show."
Jorge Franz, VP of Tourism and International Group Sales, Greater Houston CVB commented, "IMEX has been amazing this year and definitely the busiest ever. We've seen a variety of good quality visitors, including major associations and corporations."
Hosted Buyer Kathleen Lowrey Biara, President of Universal Odyssey said, "IMEX provides the crème de la crème of exhibitors. It's like a little UN meeting."
The strength and depth of this year's hosted buyer programme was demonstrated by the presence of corporate buyers from all of the major industry sectors including American Express, Citibank, Credit Suisse and Nomura International from finance and banking; Danone, Nestle, PepsiCo, Proctor & Gamble from consumer products; Oracle, Cisco, SAP and Siemens from technology and, from the automobile sector, Volkswagen AG, Renault and Bugatti Automobiles. Management consultants were also out in force with international buyers present from Ernst & Young, KPMG and McKinsey. Buyers attending from the pharmaceutical sector included Lilly, Merck and Pfizer. Buyers from the BRICS (Brazil, Russia, India and China) countries were again much in evidence and eager to do business.
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