BTTF bosses predict ‘best-ever’ year
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By Karen Dabrowska
Most Muslim tourists arrive in the south-east of Britain, concentrate on the cities
and do not often venture past York, according to exhibitors at the British Travel Trade Fair held in Birmingham at the beginning of March.
Karen Donaldson of Hadrian’s Wall Country said the Middle Eastern market was not a market the ancient Roman wall tends to attract. “There is a fantastic amount for them to see but we don’t know how to tap into this market. People from the Middle East tend to go to the citiesâ€Â.
“I’ve never seen an Arab faceâ€Â, said Rebecca Hamilton Head of Marketing and Business Development for Shetland Islands Tourismâ€Â.
Ian Fox of Caledonian MacBrayne (Hebridean & Clyde Ferries) which travel to Scotland’s outer islands believes marketing the West of Scotland is more cost effective in Britain. “We hardly ever see anyone from the Middle East on the West Coast but that may change with Emirates Airlines new flight from Dubai to Glasgow which will start in Aprilâ€Â.
The Welsh Tourist Board takes a completely different view. There will be a Welsh stand at the Arabian Travel Market and the board has taken part in travel shows in the Middle East.
The Hilton chain has a special programme for the Middle East: stay for ten nights, pay for seven, stay for seven pay for five, stay for four and pay for three. Around 50 Hilton hotels will take part in the promotion aimed at people from the Middle East travelling to Europe on business or for shopping. The London Metropole Hotel in Edgware Road is a favourite with Middle Eastern visitors who come to London in August to escape the heat.
“There are a lot of Arab shops in Edgware Road. They feel it is their area in London and like to stay at the Metropole because of its locationâ€Â, Carolien van Loon, the Hilton’s Assistant Director of Sales told Islamic Tourism.
Everybody who was somebody in British tourism was at the fair: representatives from hotel chains (Group UK and Grand UK Hotels, Travel GBI) individual hotels (Sea bank Hotel) tour and package holiday companies (Cavern City Tours, Discover Travel and Tours), tourists boards from all over Britain (Blackpool Tourism, Cornwall Tourist Board, Norfolk Tourism) museums (Canterbury Museums & Galleries Service, Imperial War Museum, Museum for England etc) castles (Leeds Castle, Warwick Castle) spas, ferry, rail and coach companies (Coach Link, Isle of Wight Steam Railway) - a total of 417 exhibitors.
The UK's multi-billion pound tourism industry is heading for its best year ever in 2004, according to tourist board chiefs who attended the fair. Speaking at a special conference on the opening day of the show, leading figures from VisitBritain, VisitScotland, Wales Tourist Board and Tourism Ireland all gave very upbeat predictions for the year ahead.
Lesley Sawers, Director of Strategic Communications at VisitScotland, said Scottish tourism was on a high. "There is confidence, energy and enthusiasm that has never been there before".
Jonathan Jones, chief executive of VisitBritain and Tourism Ireland Director John Jones were in equally bullish mood, predicting substantial growth for both Britain and Ireland in terms of visitor numbers and spending.
Graeme Barnett, Group Event Manager at the British Travel Trade Fair said :"The pessimists have had a serious reality check - the UK's travel and tourism industry looks to be embarking on one of its best years ever. Exhibitors and visitors alike are exuding confidence. It's at times like this that an event such as BTTF really comes into its own - it is a unique forum for industry professionals to get together and plan for a positive future".
Domestic and international tourists make more than 200 million visits to the UK and Ireland every year, spending more than 40 billion pounds in the process.
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The news that published in Islamic Tourism Trade Media
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The articles
which appeared in Islamic Tourism magazine
Camley Street Nature Park: Wilderness in the heart of London Issue 73 Impressive Middle Eastern stands at World Travel Market Issue 73 Three anniversaries for London’s Mesopotamian story telling group Issue 73 London’s lesser known parks ideal for autumn walks Issue 72 Signs, Symbols Secrets: London’s Science Museum sheds light on alchemy Issue 72 Enduring Middle East: Scottish artist follows in the footsteps of Orientalist painter David Roberts Issue 71 An Interview with Mr. Ben Harper, Director of Sales & Marketing for Go Native Apartments in London Issue 71 Ramadhan in London Issue 71 Leptis Magna fascinates famous war photographer Issue 70 Middle Eastern states showcase heritage at London Book Fair Issue 70 Education, Knowledge, Networking and Entertainment at MPI event, the EMEC Issue 68 World Hajj & Umrah Convention, 11-12 February 2012, British Museum, London–UK Issue 68 Hyde Park’s Winter WonderlandEnchanting fairground for the festive season Issue 67 Rye: a quaint historic town in East Sussex Issue 67 Arab Spring Countries At World Travel Market Optimistic About Tourism Issue 66 Exciting Horizons From New Exhibitors At WTM Issue 66 London’s Shubbak Festival: Penetrating flash of insight into Arab culture Issue 65 Heracles to Alexander the Great: Treasures from the Royal Capital of Macedon Issue 65 British Museum's Afghan exhibition extended due to popular demand Issue 63 Hadrian’s WallA walk through history in Britain’s idyllic country side Issue 63 British Museum Showcases Omani Jewellery Issue 62 Hyde Park’s Winter WonderlandBigger And Better Every Year Issue 60 Middle East & North Africa Travel Association (MENATA) launched at World Travel Market Issue 59 Windsor: The Largest Inhabited Castle In The World Issue 59 Aladin's Cave Re-discovered: London's Silver Vaults Issue 59 World Cup Puts Africa Ahead Of The Tourism Game Issue 59 London's Garden MuseumOasis Of Tranquillity In A Majestic Church Building Issue 58 Pitzhanger Gallery & HouseCulture At Its Best In West London Issue 58 British Library Showcases Magnificent Maps Issue 57 Ramadan In London: Muslims And Non Muslims Celebrate Spirituality And Diversity Issue 56 West WycombeOverground Walks, Underground Caves Issue 56 Dickens HouseInsight Into The Life Of A Great Novelist Issue 56 Holland ParkEntertainment In Tranquil Surroundings Issue 56 Chatham and Gillingham: Britain›s Historic Ports Issue 55 London International Fine Art Fair: Beauty & Elegance Issue 55 Ashridge EstateFocal Point of Walks in the Chilterns Countryside Issue 54 Fortnum & Mason Showcases British Crafts Issue 54 Wales offers middle east travellers family fun adventures Issue 54 London Canal MuseumThe Capital's Waterways Then And Now Issue 53 London EyeA Bird's Eye View Of An Amazing City Issue 53 British Museum Showcases Muslim World's Extraordinary Legacy Issue 52 Historic Baths Draw Visitors To English Country Town Issue 51 First Nations Contribution To Winter Olympics Showcased By Canadian High Commission in London Issue 51 British Museum Introduces Native North American Indian Rituals Issue 51 Hyde Park’s Winter Wonderland: an ideal day out for the family Issue 50 Chasing MirrorsLondons Arabs Exhibit Work At National Portrait Gallery Issue 50 Stratford-upon-Avon thrives on Shakespeare's legacy Issue 49 MoctezumaMyth Comes To Life In British Museum's Aztec Exhibition Issue 49 Magic of Arab calligraphy attracts students from four continents Issue 49 Hampton CourtA great day out at a wonderful palace with magnificent gardens Issue 48 AfricaTremendous potential for the development of tourism Issue 48 Impressive middle eastern stands at world travel market Issue 48 SouthallLondon's Little India Issue 47 Warwick CastleBringing the past to life Issue 46 London University Showcases Work of Kazakh Craftswomen Issue 46 Southend-on-Sealegendary pier, impressive fair grounds Issue 46 AveburyA mysterious present from the past Issue 45 Britain’s Premier Holiday Location Now Easier to See Issue 44 HampsteadLanes, Alleyways, Historic Houses, Quaint Boutiques Issue 44 StonehengeMagnificent, Magical And Mysterious Issue 44 ZipangMesopotamian story-tellers bring ancient tales to life in London Issue 44 Arabic Translation of Obama's biography announced at London book fair Issue 42 British & Ireland Issue 41 Leigh-on-Sea (UK)An Upper Class Fishing Village Where Heritage Is Everything Issue 38 The Lure of the EastBritish Orientalist Painting Issue 36 The New ForestAn Experience Of Peaceful English Life Issue 35 Adventure Travel ShowIntroducing Challenging Destinations Issue 34 HastingsThe 1066 Country Issue 33 African States Eager To Promote Islamic Sites Issue 33 China`s Terracotta Army Exhibitionat the British Museum Issue 32 Luxury Travel Fair Issue 31 AdvertITW - Advertise in ITW Issue 30 SacredThe British Library’s Visual Feast Of Holy Texts Issue 30 AdvertITW - Advertise in ITW Issue 30 BTTFBritish travel trade fair - 2007 Issue 29 AdvertArabian Travel Market 2007 Issue 28 DestinationsExcellent introduction to unique attractions Issue 28 SouthamptonHistory Comes Alive In The Old Town Issue 27 WTM 2006Emphasis on the link between sport and tourism Issue 27 Spain Lives In PueblaMexico’s City Of Angels Issue 27 HerefordRural England At Its Best Issue 26 Ramadan In BritainSpiritual Havens In A Secular Society Issue 26 Buckingham PalaceWhere the Queen lives and works Issue 25 British Travel Awards 2006Who are the best companies in the travel industry? Issue 25 Activities of the arab tourism organisation Issue 24 AdvertIslam Expo Issue 24 1001 InventionsEnlightened Tribute To Muslim Discoveries Issue 23 Britain Hosts Festival of Muslim Cultures Issue 22 London's International Travel ShowsAttract Muslim Countries Issue 22 World Travel MarketArab and Muslim presence grows from strength to strength Issue 21 GreenwichWhere time began Issue 20 Forgotten EmpireThe british museum in london is hosting a magnificent ... Issue 20 AdvertIT Noor Issue 20 TrafalgarThe decisive battle reinvented by tourism Issue 18 DestinationsNewcomers set up impressive stands Issue 17 CardiffFrom the Industrial Revolution to Yemeni Mosques Issue 17 The Muslim WorldAn ideal adventure travel destination Issue 16 HajThe most sacred journey on earth Issue 15 World Travel MarketArabs optimistic despite Middle East's negative image Issue 15 The Muslims in LondonStriving for self-sufficiency without isolation Issue 14 Britain embracedIslamic culture before immigrants arrived Issue 13 Awards to Islamic TourismInspire confidence Issue 13 The Rise of Islamic TourismInternational conference discusses effect of 9/11 ... Issue 13 British Travel Trade FairBosses predict 'best-ever' ... Issue 11 Nine eleven sep asideMuslim countries are popular with tourists Issue 10 The arab and muslim worldsTremendous potential for the development … Issue 10 The ThamesLondon's lifeline, England's pride Issue 8 EdinburghThe Muslim community of Edinburgh and their central mosque Issue 6 WTMWorld Travel Market - London Issue 5 LondonWorld Travel Market 2001 Issue 2 |
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