The Malaysian Convention and Exhibition Bureau (MyCEB) unveiled the Malaysia Twin Deal Programme for Europe in Madrid during a presentation for MICE Planner and travel agents hosted by Tourism Malaysia last month. The Malaysia Twin Deal for Europe was launched by YB Dato’ Sri Dr. Ng Yen Yen, Minister of Tourism, Malaysia at ITB Berlin. This is part of Malaysia’s global effort to attract more European corporate and incentive groups to the country and establish Malaysia as the premiere business events destination in Asia Pacific.
Aptly named after the Malaysian iconic structure, the PETRONAS Twin Towers, the “two-pronged” approach offer rewards for both incentive planners and participants, and further enhances the success of their events.
According to Mr. Zulkefli Hj Sharif, Chief Executive Officer of MyCEB, “We look at this as a must-grab opportunity for European incentive planners based on the designed deals. Deal 1 offers value added support for participants and among the privileges lined up to be experienced are complimentary canopy walk at Bukit Nanas Forest Reserve, Panorama Langkawi cablecar ride in the historical island of Langkawi, entrance tickets to Semenggoh Wildlife Rehabilitation Centre in Kuching or the Manukan Island in Kota Kinabalu, choice of cultural showcase activities, a ‘Feng Shui’ talk by renowned Malaysian ‘Feng Shui’ master or a Malaysia Cultural session, shopping discount vouchers, welcome cocktails and police outriders. As a unique added touch, each participant will be presented with special welcome packs containing a personalized Welcome Letter from MyCEB CEO, an eco-friendly reusable drinking bottle, Malaysia city map, Malaysian cultural postcards and an exclusive tote bag”.
Mr. Zulkefli continued, “Deal 2 offers incentive rewards for Corporate and Incentive Planners and is based on cumulative numbers of participants. The Corporate & Incentive Planners will be able to redeem vacation packages to either Kuala Lumpur, Penang, Langkawi, Kota Kinabalu or Kuching inclusive of return air tickets, accommodation at 5 star hotel, spa session and other goodies. These destinations are the top ‘must visit’ incentive destinations in Malaysia, known for its lush rainforest, world-known beaches, heritage sites and an unmatched shopping experience”.
MyCEB’s Twin Programme was first launched in China last September and received over whelming response. To date, MyCEB have ‘booked’ over 9,000 participants from China under the programme. This year, the programme has been extended to Hong Kong, Taiwan, Australia, New Zealand and now Europe.“In essence, the programme encapsulates our mission to establish Malaysia as the premiere incentive destination in Asia Pacific with our strong cultural diversity and very own unique products, abundance of attractions and world class infrastructure. MyCEB would like to invite all event planners in Europe to grab this opportunity, and the first 30 planners to book a cumulative group of 500 participants to Malaysia will stand a chance to redeem an iPad 2”, added Mr. Zulkefli.
Malaysia Twin Deal programme is applicable to corporate and incentive groups from the European region. Confirmed bookings must be made between 1 March 2012 to 31 March 2013 for group arrival period from 1 March 2012 to 31 December 2013.