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MyCEB unveiled the Malaysia Twin Deal Programme for Europe in Madrid


 

The Malaysian Convention and Exhibition Bureau (MyCEB) unveiled the Malaysia Twin Deal Programme for Europe in Madrid during a presentation for MICE Planner and travel agents hosted by Tourism Malaysia last month. The Malaysia Twin Deal for Europe was launched by YB Dato’ Sri Dr. Ng Yen Yen, Minister of Tourism, Malaysia at ITB Berlin. This is part of Malaysia’s global effort to attract more European corporate and incentive groups to the country and establish Malaysia as the premiere business events destination in Asia Pacific. 

Aptly named after the Malaysian iconic structure, the PETRONAS Twin Towers, the “two-pronged” approach offer rewards for both incentive planners and participants, and further enhances the success of their events. 

According to Mr. Zulkefli Hj Sharif, Chief Executive Officer of MyCEB, “We look at this as a must-grab opportunity for European incentive planners based on the designed deals. Deal 1 offers value added support for participants and among the privileges lined up to be experienced are complimentary canopy walk at Bukit Nanas Forest Reserve, Panorama Langkawi cablecar ride in the historical island of Langkawi, entrance tickets to Semenggoh Wildlife Rehabilitation Centre in Kuching or the Manukan Island in Kota Kinabalu, choice of cultural showcase activities, a ‘Feng Shui’ talk by renowned Malaysian ‘Feng Shui’ master or a Malaysia Cultural session, shopping discount vouchers, welcome cocktails and police outriders. As a unique added touch, each participant will be presented with special welcome packs containing a personalized Welcome Letter from MyCEB CEO, an eco-friendly reusable drinking bottle, Malaysia city map, Malaysian cultural postcards and an exclusive tote bag”. 

Mr. Zulkefli continued, “Deal 2 offers incentive rewards for Corporate and Incentive Planners and is based on cumulative numbers of participants. The Corporate & Incentive Planners will be able to redeem vacation packages to either Kuala Lumpur, Penang, Langkawi, Kota Kinabalu or Kuching inclusive of return air tickets, accommodation at 5 star hotel, spa session and other goodies. These destinations are the top ‘must visit’ incentive destinations in Malaysia, known for its lush rainforest, world-known beaches, heritage sites and an unmatched shopping experience”. 

MyCEB’s Twin Programme was first launched in China last September and received over whelming response. To date, MyCEB have ‘booked’ over 9,000 participants from China under the programme. This year, the programme has been extended to Hong Kong, Taiwan, Australia, New Zealand and now Europe.“In essence, the programme encapsulates our mission to establish Malaysia as the premiere incentive destination in Asia Pacific with our strong cultural diversity and very own unique products, abundance of attractions and world class infrastructure. MyCEB would like to invite all event planners in Europe to grab this opportunity, and the first 30 planners to book a cumulative group of 500 participants to Malaysia will stand a chance to redeem an iPad 2”, added Mr. Zulkefli. 

Malaysia Twin Deal programme is applicable to corporate and incentive groups from the European region.  Confirmed bookings must be made between 1 March 2012 to 31 March 2013 for group arrival period from 1 March 2012 to 31 December 2013.

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MyCEB Wraps The Year Up With Roadshow In Australia
MyCEB Wraps The Year Up With Roadshow In Australia

MyCEB hosts networking dinner with special appearance from Poh Ling Yeow of the hit culinary TV show, Poh’s Kitchen (28/12/2012)
Malaysia’s latest “Spice Market” event receives overwhelming response from IMEX Las Vegas’s
Malaysia’s latest “Spice Market” event receives overwhelming response from IMEX Las Vegas’s

Malaysia Convention & Exhibition Bureau (MyCEB) has once again succeeded in creating an impact at the recent IMEX Las Vegas through its very own Malaysian ‘Spice Market’ event. (12/11/2012)
MyCEB to take LAS VEGAS BY Storm again at IMEX AMERICA 2012
MyCEB to take LAS VEGAS BY Storm again at IMEX AMERICA 2012

Launch of MyCEB’s latest Corporate & Incentive Guide, “Malaysia – Asia like never before” (10/10/2012)
MALAYSIA TWIN DEAL Programme Launched In India
MALAYSIA TWIN DEAL Programme Launched In India

MyCEB’s participation in inaugural IT&CM India set to entice Indian meeting planners and incentive agents (23/08/2012)
MALAYSIA TAKES CENTRE STAGE WITH MORE BID WINS
MALAYSIA TAKES CENTRE STAGE WITH MORE BID WINS

MyCEB announces three upcoming international conferences adding to Malaysia’s credentials as Asia’s hub (12/08/2012)
Starwood opens first international brand hotel in Sandakan, Malaysia
Starwood opens first international brand hotel in Sandakan, Malaysia

www.hotelcircleasia.com – Asia Hotel and Tourism News Starwood Hotels and Resorts and ICSD Ventures, a wholly owned subsidiary of London-listed Aseana Properties, yesterday (May 30) announced (10/06/2012)
Sarawak awarded The BrandLaureate Country Branding Awards 2011-2012
Sarawak awarded The BrandLaureate Country Branding Awards 2011-2012

Dubbed the Grammy Awards for Branding, Sarawak Convention Bureau (SCB) was recently presented with The BrandLaureate Country Branding Award 2011-2012 (16/05/2012)
World Islamic Tourism Mart / Malaysia
World Islamic Tourism Mart / Malaysia

WITM 2012 InCoMTHU Conference will feature quality and world renown speakers not only from Malaysia but from around the globe. In its 6th Year, the WITM InCoMTHU Conference 2012 will have speakers fro (16/05/2012)
MyCEB unveiled the Malaysia Twin Deal Programme for Europe in Madrid
MyCEB unveiled the Malaysia Twin Deal Programme for Europe in Madrid

Dubbed ‘The Real Asian Incentive’, programme is set to entice the European market (21/04/2012)
MyCEB and IAPCO praised for championing the efforts to boost the business event industry in Southeas
MyCEB and IAPCO praised for championing the efforts to boost the business event industry in Southeas

MyCEB) together with International Association of Professional Congress Organisers (IAPCO) took place over three productive days from 14 to 16 March 2012 (08/04/2012)
MyCEB SETS SIGHTS ON NORTH AMERICA MARKET
MyCEB SETS SIGHTS ON NORTH AMERICA MARKET

Marketing Challenges International Appointed to Boost Business Events for Malaysia in North America (18/03/2012)
MyCEB REVS UP WITH 49 BID WINS IN 2011
MyCEB REVS UP WITH 49 BID WINS IN 2011

Conventions worth an estimated RM382 million in economic impact heading to Malaysia (24/02/2012)

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Malaysia

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The articles which appeared in Islamic Tourism magazine

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The Agha Khan
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