Malaysia Convention & Exhibition Bureau (MyCEB) and its delegation of six industry partners from Malaysia which includes Sarawak Convention Bureau, Borneo Convention Centre Kuching, Kuala Lumpur Convention Centre, Putrajaya Convention Centre, Shangri-La Hotel Kuala Lumpur and M-Vision Travel Sdn Bhd will be joining an even bigger, better and more exciting IMEX America show floor. This year, more than 2,000 exhibiting companies, destinations and services from the US and around the world are geared up to do business and develop relationships with nearly 4,000 hosted buyers and buyer attendees.   

As part of the buzz at IMEX America 2012, MyCEB will be launching a new corporate and incentive campaign named “Malaysia – Asia like never before” targeting the global corporate and incentive market.  The campaign launch will also see the unveiling of its new Corporate & Incentive Guide which formed part of its integrated digital and print campaign focusing on ‘Theme Events & Experiences’, ‘Team Building’, ‘Corporate Social Responsibility’ and ‘Unique Venues’, providing creative ideas on each product which is essential for corporate and incentive planners. The campaign is also set to introduce a wide range of unique and exciting new experiences in Malaysia. 

According to Ms. Ho Yoke Ping (General Manager, Sales & Marketing of MyCEB) “We have received tremendous positive responses from our participation in the inaugural IMEX Las Vegas last year which encouraged us to perform better this year. Launching this new campaign here is part of our strategic move to capture the North American market which rarely has the opportunity to experience Malaysia as a business events destination and what we have to offer. Clearly, what makes Malaysia unique is definitely its diversity of cultures where one can get a taste of all of Asia and all its other unique sides, in a single destination. At MyCEB, we constantly try to promote this idea to our clients and think of innovative ways on how to bring this cultural experience to life”. 

“The campaign reflects the spirit and essence of Malaysia as a whole – a true microcosm of Asia. If you are looking to ‘wow’ your clients with a refreshing Asian experience, look no further than Malaysia” she adds. 

Besides the launch of the corporate and incentive campaign, MyCEB will also be organising a “Spice Market” Cocktail Reception on 10 October, 2012 to elevate the interest of trade attendees, taking the experience to a whole new level. The “Spice Market” was first introduced during the launch of MyCEB’s business events tagline ‘Malaysia – Asia’s Business Events Hub’ last year and received countless positive feedback from local and international industry partners. The concept will take visitors on a time travel back 600 years ago to the era of the Malacca Sultanate where a mock set-up of a thriving spice market will be enacted complete with Arab, Chinese and Indian traders – capturing the essence and vibrancy of Malaysia. 

Only three years after it was established in 2009, MyCEB has gone from strength to strength in establishing its global presence with the appointment of Moulden Marketing, Marketing Challenges International and Gaining Edge as sales representatives in Europe, North America and Australia/New Zealand respectively. These appointments signals MyCEB’s strategic approach in securing more business events for the country and expand its global market share to further reinforce Malaysia’s positioning as Asia’s Business Events Hub.