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MyCEB Wraps The Year Up With Roadshow In Australia


 

With the objective to accelerate the business growth from Australia as well as globally, the Malaysia Convention & Exhibition Bureau (MyCEB) recently conducted its Roadshow in Australia spanning two cities namely Melbourne and Sydney. The MyCEB team was joined by eight industry partners including Penang Global Tourism, Sabah Tourism Board, Malaysia Airlines, Discovery Overland Holidays Sdn Bhd, Pacific World,  UCSI Communication Sdn Bhd, Accor and CHM Hotels.  

Targeting the thriving corporate and incentive segment of the industry, this cornerstone initiative by MyCEB was first organised early this year and received numerous positive feedbacks from the Australian industry players. Ms Ho Yoke Ping, General Manager of Sales and Marketing, MyCEB explained, “Australia is viewed as one of the most promising markets in Asia Pacific and this roadshow has provided an opportunity for Australian corporate and incentive planners to meet and engage with our Malaysian business event industry partners. The programmes lined up during the roadshow showcased the best of what Malaysia has to offer which includes destination presentations via an interactive and informative networking dinner attended by more than 50 Australian corporate and incentive planners.”

During the networking dinner, a special appearance was made by Poh Ling Yeow, or better known as Poh from the popular cooking show Poh’s Kitchen. Born and raised in Malaysia, Poh is a prominent chef as well as the runner up for Masterchef Australia 2009. With her expertise in the culinary industry, Poh prepared a Malaysian inspired menu for the dinner in relation to her Malaysian heritage. 

According to Poh, “In many ways I feel that I owe my food career to my Chinese Malaysian heritage. Being exposed to so many exotic ingredients and flavors has instilled in me an approach to cooking which is truly vibrant and unique.  It was a pleasure for me to showcase this at MyCEB’s networking dinner.” 

Apart from Poh’s participation, the highly interactive networking dinner also featured fun games and quiz segments to introduce Malaysia’s offerings to attendees. MyCEB also took the opportunity to introduce its new campaign and incentive brochure, ‘Malaysia - Asia like never before’ - an informative Guide which is essential for all corporate and incentive planners who are looking for new and unique programmes to experience in Malaysia. The campaign showcases Malaysia as a unique destination for activities such as ‘Team Building’ and ‘Theme Events & Experiences’. Another activity included in the Guide is cooking classes, similar to the session conducted by Poh. 

MyCEB’s roadshow in Australia wraps up their sales and marketing calendar for 2012 which forms part of its effort to position Malaysia as Asia’s business events hub.

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MyCEB Wraps The Year Up With Roadshow In Australia
MyCEB Wraps The Year Up With Roadshow In Australia

MyCEB hosts networking dinner with special appearance from Poh Ling Yeow of the hit culinary TV show, Poh’s Kitchen (28/12/2012)
Malaysia’s latest “Spice Market” event receives overwhelming response from IMEX Las Vegas’s
Malaysia’s latest “Spice Market” event receives overwhelming response from IMEX Las Vegas’s

Malaysia Convention & Exhibition Bureau (MyCEB) has once again succeeded in creating an impact at the recent IMEX Las Vegas through its very own Malaysian ‘Spice Market’ event. (12/11/2012)
MyCEB to take LAS VEGAS BY Storm again at IMEX AMERICA 2012
MyCEB to take LAS VEGAS BY Storm again at IMEX AMERICA 2012

Launch of MyCEB’s latest Corporate & Incentive Guide, “Malaysia – Asia like never before” (10/10/2012)
MALAYSIA TWIN DEAL Programme Launched In India
MALAYSIA TWIN DEAL Programme Launched In India

MyCEB’s participation in inaugural IT&CM India set to entice Indian meeting planners and incentive agents (23/08/2012)
MALAYSIA TAKES CENTRE STAGE WITH MORE BID WINS
MALAYSIA TAKES CENTRE STAGE WITH MORE BID WINS

MyCEB announces three upcoming international conferences adding to Malaysia’s credentials as Asia’s hub (12/08/2012)
Starwood opens first international brand hotel in Sandakan, Malaysia
Starwood opens first international brand hotel in Sandakan, Malaysia

www.hotelcircleasia.com – Asia Hotel and Tourism News Starwood Hotels and Resorts and ICSD Ventures, a wholly owned subsidiary of London-listed Aseana Properties, yesterday (May 30) announced the o (10/06/2012)
Sarawak awarded The BrandLaureate Country Branding Awards 2011-2012
Sarawak awarded The BrandLaureate Country Branding Awards 2011-2012

Dubbed the Grammy Awards for Branding, Sarawak Convention Bureau (SCB) was recently presented with The BrandLaureate Country Branding Award 2011-2012 (16/05/2012)
World Islamic Tourism Mart / Malaysia
World Islamic Tourism Mart / Malaysia

WITM 2012 InCoMTHU Conference will feature quality and world renown speakers not only from Malaysia but from around the globe. In its 6th Year, the WITM InCoMTHU Conference 2012 will have speakers fro (16/05/2012)
MyCEB unveiled the Malaysia Twin Deal Programme for Europe in Madrid
MyCEB unveiled the Malaysia Twin Deal Programme for Europe in Madrid

Dubbed ‘The Real Asian Incentive’, programme is set to entice the European market (21/04/2012)
MyCEB and IAPCO praised for championing the efforts to boost the business event industry in Southeas
MyCEB and IAPCO praised for championing the efforts to boost the business event industry in Southeas

MyCEB) together with International Association of Professional Congress Organisers (IAPCO) took place over three productive days from 14 to 16 March 2012 (08/04/2012)
MyCEB SETS SIGHTS ON NORTH AMERICA MARKET
MyCEB SETS SIGHTS ON NORTH AMERICA MARKET

Marketing Challenges International Appointed to Boost Business Events for Malaysia in North America (18/03/2012)
MyCEB REVS UP WITH 49 BID WINS IN 2011
MyCEB REVS UP WITH 49 BID WINS IN 2011

Conventions worth an estimated RM382 million in economic impact heading to Malaysia (24/02/2012)

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The articles which appeared in Islamic Tourism magazine

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The Agha Khan
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