Motaz Othman , Oviedo City / Spain
That was really nice and promising, when a small city in North Spain, invites the leader event organizer Mr. Ramon Alvarez , president of G.S.A.R marketing to held his annual MITM event in Oviedo the small city which is the capital of Asturias region in North Spain between 28-29 September 2009.
Oviedo city aimed from this event to attract the interest of international Congress, conferences, incentives and events travel groups to see the city and to encourage them to organize their meetings and events.
The official government and private sector in Oviedo plays a strong roll to held the MITM event in their city which was very successful from all corners.
Oviedo city Knows as the city of Paradise, for its clean and green atmosphere, where Oviedo won the international reward for being the second cleanest city in Europe, and for sure will be the second cleanest city in the World as it’s well known that Europe is the cleanest continent.
MITM, was held throughout all Europe, North America, South for over 15 years, attracts over 100 buyers from 20 countries in Europe, America, Asia and the Middle East, and it was a surprise that buyers were very interested to join the MITM in Oviedo as it's not a major city like Barcelona, Paris, Frankfurt, Tokyo, Washington or Mexico city.
The new attitude brings new opportunities to world wide small cities such as Oviedo to promote themselves to the international and MICE market.
Over a hundred exhibitors from 14 countries were exhibiting their services for the buyers, total meetings was over 3240 between the exhibitors and buyers, the total expected business to come to Oviedo city over this event is 11 million Euro in 3 years.
Spanish Tourism is facing a small problem as other competing countries like Egypt, Turkey, Bulgaria, Croatia and many others are offering rates for 5 start new hotels lower that the prices which offered by Hotels in Spain which was built in 70's and 80's.
MITM was sponsored by Oviedo city Hall, where they invite the exhibitors and the buyers for many social events , that shows the real hospitality of the people here in Oviedo, as well they show the quality services that Oviedo has to offer to it's visitors.
A press conference was held, Mrs., Belen from Oviedo convention addressed the journalist of what Oviedo has to offer, also attended by Mr. Ramon, president of MITM.
The city is very quiet, well organized and ready for MICE industry through it's 5 stars Hotels and Convention centers.
The statistics by the Exhibitors, reached after the Exhibition end.
MITM EXHIBITORS RATED 92% AS EXCELLENT OR GOOD
Traditionally, MITM Euromed, Meetings and Incentive Travel Market, asks exhibitors to evaluate the travel trade show after its completion. This year’s MITM exhibitor evaluation of the 13th edition in Oviedo, Spain, gave these results:
Trade fair format: fair, 9%; good, 54%; excellent, 37%.
Organization: fair 5%; good, 59%; excellent, 36%
Buyers Quality: poor, 1%; fair, 8%; good, 61%; excellent, 30%.
Business Opportunities: poor, 4%; fair, 7%; good, 64%; excellent, 25%.
Overall Rate: fair 7%; good, 61%; excellent, 32%.
Asking if they would exhibit in MITM Euromed next year the reply was 84%, yes; 13%, did not know; and 3%, no.
The attending buyers rated the venue as: 42% good and 58% excellent. |