/www.itehkmice.comThat ITE & ITE MICE have a highly international profile of exhibitors has always been its key attraction, a result of which is the Travel Expo being largely organized by geography. However, conscientious efforts in recent years to beef up the overall attractiveness by highlighting travel sectors or themes will start producing concrete developments this year. These include a greater presence of cruise, hot spring & spa, Hong Kong travel agents, and a stronger support from chambers of commerce and event industry associations in the region of Greater Pearl River Delta.
Mr. Donald Tsang, Chief Executive of the Hong Kong SAR Government, has sent his Message to welcome all participants of ITE and ITE MICE this year. This is the fourth consecutive year that the Chief Executive has extended his warm welcome.
For the first time there will be a cruise education corner in the Travel Expo this year to provide background information suitable to trade and travelers. This will likely be the first of such attempt in Asia, where popularity of cruise travel has been growing fast in recent years. In fact, Hong Kong is to build a new cruise terminal, and nearly 6000 local residents took cruise holiday during the Lunar New Year holiday this year.
Extensive consultations with the cruise industry have been held to ensure relevancy of the education corner. In a specially designed stand, contents for display will include a world map depicting major cruise markets / destinations, etiquettes, activities on board, on-shore excursion, how can travel agents help, Hong Kong as a cruise hub, and locations of cruise exhibitor stands presented in ITE & ITE MICE. Separate cruise seminars respectively for trade and consumers are also under planning.
Sponsored by some local associations of travel agents, the Hong Kong Travel Agents Zone is to facilitate exhibitors there to expand their exchanges and business with their overseas counterparts during the trade days, and to promote sales of their products and services to travelers during the public days. Chances are some travel agent exhibitors there will promote special offers available only during ITE & ITE MICE this year.
ITE MICE and ITE are supported by China National Tourism Administration, Hong Kong Tourism Board, Macau Government Tourist Office and Travel Industry Council of Hong Kong. ITE MICE08, The 3rd MICE, Business & Incentive Travel Expo will be held from June 12 to 14 this year at hall 2B of the Hong Kong Convention & Exhibition Center (HKCEC), while the concurrent ITE08, The 22nd International Travel Expo Hong Kong will be held from June 12 to 15 at halls 1A, B & C and hall 2A of HKCEC.
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