The ninth presentation of Beijing International Tourism Expo, popularly known as BITE concluded on a high note after a three day showcase from June 15 – 17.
Organized by the Beijing Municipal Commission of Tourism Development, CEMS (Beijing) Conference & Exhibition Co., Ltd and Conference & Exhibition Management Services Pte Ltd, the 9th edition of BITE played host to a total of 929 exhibitors and 220 trade buyers from 80 countries and 25 cities, provinces and autonomous regions, as well as a whopping 2,757 domestic and international visitors.
Recognised as one of the leading expositions catering to the tourism & travel sector in China, BITE 2012 welcomed a total of nine new participating countries namely Croatia, Dominican Republic, Iran, Israel, Nepal, Mauritius, New Zealand, Norway and Sweden. One of the main highlights of the event - Destinations’ Presentation Session, a new marketing and promotion initiative was also well received by our exhibitors, international visitors, trade buyers and media! Exhibitors from National Tourist Organizations (NTOs), airlines and travel agencies to name a few leveraged on this conductive platform to introduce their destination’s unique selling points, which is often the primary attraction for visitors from around the world to visit the country.
Specially designed to help industry players meet up with their potential business partners, the Pre-Scheduled Appointment (PSA) program serves as the main highlight for all exhibitors present. Through a pre-arranged business matching, the exhibitors will be appointed to different buyers based on the buyers and exhibitors’ business aims and requirements. Receiving positive feedback from our buyers and exhibitors, the PSA program is indeed a powerful and formidable platform that has opened doors to key markets and new business opportunities!
BITE 2012 has once again proven itself to be the leading platform for business opportunities, as well as fostering relationships with key industry players in the tourism & travel sector.