ITE 2010 – The 24th International Travel Expo Hong Kong
ITE MICE 2010 - The 5th Business & Incentive Travel Expo
Hong Kong Convention & Exhibition Center
Held annually in Hong Kong, ITE & ITE MICE is among few Leisure and MICE shows in Asia covering a substantial market like Hong Kong and also the fast growing markets of China and Asia, that brings direct contact not only with travel trade but also corporate buyers, that combines effectively professional and public days, each of which with its own success! The travel expo, ITE & ITE MICE, offer the above to the international travel trade for promoting and expanding their businesses and contacts in Asia.
Despite the financial crisis and swine flu this year, the expo managed some growths as it remain its scale with 610 exhibitors from 44 countries / regions were participated the Expo this year, many in official pavilions by tourism authorities from Africa, Americas, Asia, Europe and the Middle East; and occupies 16000 SQM, a small increase over the pervious year. Some 80% of our exhibitors are from outside Hong Kong.
In 2009, the Expo was attended by over 11000 trade and corporate visitors with around 75 % from Hong Kong, 25 % from mainland China and other parts of Asia; and 64400 public visitors, up 12%. Our Expo therefore offers an effective platform to cover important markets in Asia.
In recent years, we have been staging in our travel expo the “Wellness & Medical Tourism Pavilion”, a “Cruise Education Corner” to better promote cruise travel; and the “Hong Kong Travel Agent Zone” etc.
Hong Kong itself is a significant market and ranked 4th in Asia by international tourism expenditure by UNWTO, after Japan, mainland China and S Korea. In 2008, Hong Kong citizens made over 80 million departures despite a population of around 7 million.
ITE & ITE MICE is supported by the China National Tourism Administration, Hong Kong Tourism Board, Macau Government Tourist Office and the Travel Industry Council of Hong Kong, with Cathay and Dragonair as Official Air, and MTR Corp as Official Rail.
The next ITE & ITE MICE will take place from 10 – 13 June 2010 at the Hong Kong Convention & Exhibition Center
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